Category: Blogging

See How To Know Your Ideal Audience On Social Media
I scream inwardly when a business positions itself in front of the wrong audience. Many businesses are sitting at this table today. If you do not know your ideal audience on social media, your business will suck.
 
The audience of any business is the soul of that business. Little wonder we refer to them as kings.
When going into a business, there are basic factors to keep in mind if you are going to thrive.
 
One of such is knowing how to define a target audience. This is part of target marketing.
 
In this article, I will be pointing out some ideas on how to achieve this. And with that knowledge, you’ll know how to find your ideal audience on social media.
 
Let’s take a ride together as I discuss these ideas and how to use them to grow your business.

Here’s How To Define A Target Audience

Knowing a target audience makes it easier to know how to define it. Because you can’t define a target audience without first knowing who they are.

A target audience is simply a group of people whom you are creating a service for. When you know how to define a target audience, your task gets easier. And this will help you have an idea as a producer on where to channel your energy and resources.

You need to know that a target audience is a major key to your success in business. And this set of people are your customers and everyday followers.
 
So, don’t allow all your investments to go to waste by focusing on the wrong set of people. Also, when you define your target audience, it saves you time and resources.
 
It’s not how far but how well. You don’t need everybody but that specific set of people who can push your business to the next level.
 
So, I will be listing a step-by-step guide on how to define a target audience. And also, how to find an audience on Social media.

Step by Step Guide In Defining A Target Audience

STEP 1: IDENTIFY YOUR TARGET AUDIENCE

how to define a target audience

The first step in defining your target audience is to know who these people are. And you can do this by creating data for them. I will share below some important data you should look forward to keeping. You’ll find them useful since you now know the importance of having a target audience.

Use Demographics
It is a person’s characteristic encoded for statistical analysis. Examples of data encoded in demographics are:

•Name
•Age
•Gender
•Occupation
•Income
•Marital Status
•Level of education
•Common values

Psychographics
The use of demographics to obtain marketing data from people’s attitudes, lifestyles, etc is psychographics. Unlike demographics, it can be hard to know the psychographics of a set of people. Because these bits of info are personal traits they possess alone. But, some psychographics you should keep in mind are:

• Know Your Audience Through The Activities They Do

how to define a target audience

Identifying your audience will help determine where to concentrate your effort on. Find out what activities they do. What are their hobbies, areas of interest, etc? Examples of these activities are:

1. Private home tutoring
2. Video game addiction.
3. Painting and sculpturing

• Opinions on related topics
Find out how your audience thinks. Also, you need to know how they understand and react to topics related to your brand. And what their opinions and interests are on these topics too. For example:

1. What do they think about buying online or going to the market to see and pick.
2. What they would rather go for remote jobs or a 9-5 office work.

Their responses to these give you a clearer view of how best to relate to them.

LOCATION
As a producer, you’d need to know the location of your major customers. Narrow it down to the countries where you have the most customers. Then the states. And lastly, the cities or neighborhoods if you mean it.
This is vital info in knowing how to define a target audience. Because it helps you focus on the right set of people.

Brands with their markets online would also need to know these for the same reasons. Just maybe, you might need to open retail shops in those locations.

Step 2: How To Find An Audience On Social Media

how to define a target audience

You may be surprised to know why you have a very little audience. Even when you push a lot of products to social media. Small scale businesses are growing on social media. So you wonder why yours seems slow. Best bet, you’re not doing it right.

Because of this, you have to first figure out which social media platforms your audience uses. Then create more content there.

Create a Survey
Finding your target audience on social media needs a strategy. A survey helps you get accurate data on the audience you are dealing with or about to deal with. And you might want to create a survey to check the statistical analysis of major information you might need about them. Such info includes:

1. What social media platform do you consider a favorite?
2. What kind of brands do you have interests to follow?
3. Do you read shared content if they are catchy?

Compile their answers and fix a good strategy in line with the results. This is a great means to know how to define a target audience.

More Guidelines On Knowing Your Audience On Social Media

Narrow Your Audience For a Start

When finding your target audience on social media, I advise you to narrow your audience for a start. And for social media marketing, you might want to narrow it down to search engine optimization (SEO). Or advertising, etc. While you’re finding your target audience, search for some content creation samples used by competitors of your brand.

This gives you an edge when putting up your content. And narrowing your audience will save your budget on ads. This step is mainly because you wouldn’t want to waste money on ads that wouldn’t yield results.

Know Their Niche Influencers

This step is also important in finding your target audience on social media. Try to know the influencers or admins of these niches where you have your target audience. They would be of help sometime in the future. Knowing them would enable you to know their settings, services, and content strategy.

Also. you’d get to know the interests of your audience, posts they react to or comment on. Using Facebook ads can help you make this process faster and more accurate. When you’ve found the group of people you are looking for, then you can pursue your marketing goals.

These steps on how to define a target audience have helped thousands of people grow their brand. Pin this article and follow accordingly to maximize your reach!

Also Read: Top Content Marketing Experts You Need To Follow On Instagram

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A Comprehensive Guide To Content Marketing For Small Business Owners
A comprehensive guide to content marketing

A beginners guide to content marketing

Content marketing history is as old as when the internet started. What comes to your mind when you think of content marketing? Instagram, Facebook or a blog, for instance?  In other to properly understand content marketing, we need to know what it entails. In this beginners guide to content marketing, you will learn why and how to apply content marketing to your business.

Seeing how content marketing is quite broad, this beginners guide to content marketing will narrow it down to the essentials for you.

The table of contents below will make it easier for you to go through and understand the article.

Table of Contents

  1. What is Content?
  2. Content Formats
  3. What is Marketing?
  4. What Is Content Marketing?
  5. Advantages of content marketing over traditional marketing
  6. Content Strategies
  7. Content Marketing Strategies
  8. Types of Content Marketing Formats
  9. Content Promotion Techniques
  10. How to Create a Content Marketing Strategy
  11. Content Marketing Tactics and Tools
  12. Content Promotion Tools
  13. How to Measure Content Marketing ROI
  14. Top Content Marketing Mistakes to Avoid

What is Content?

Content is information on any subject, made available for people to access and get understanding and value concerning the subject. Simply put, content is any meaningful detail, data or information you put out concerning your business for the public.

Let’s look at the various ways or formats we can present content to or customers.

Content Format

You can create content in different forms, to effectively pass your message to your clients. These styles or formats include:

  • Audio, which can be a podcast (either recorded or live).
  • Videos, which can be webinars, “How to” videos, inspirational, etc.
  • Written format, which can be in the form of articles, newsletter, emails or ebooks.
  • Graphics (infographics/images).

Now, how do we present these various content formats to our clients and the public?

What is Marketing?

According to the American Marketing Association(AMA), marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Simply put, marketing helps to get your goods, services or information in front of your potential customers.

So, what exactly is content marketing?

What is Content Marketing?

In its simplest form, content marketing would mean marketing content. But to expand our understanding and clear any error, we will need to define it further.

The Content Marketing Institute (CMI) says content marketing is “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

Simply put, content marketing is regularly creating valuable and apt content for your customer as a way of building a good relationship with them and ultimately marketing your services and products. The beauty of content marketing is that it allows your audience to come to you, as against you chasing them.

According to CMI, 91% of B2B marketers and 86% of B2C marketers consider content marketing as a core strategy for increased business engagements. So, how do you go about understanding content marketing? Let’s move further into this beginners guide to content marketing and find out more.

Advantages of Content Marketing Over Traditional Marketing

  1. Content marketing provides the value you want to give to your audience, while traditional marketing just shows the valuable product. For example, a traditional advert for a BMW car, will show the audience a valuable car. Whereas, a blog post or Instagram video of the car, will show the audience various features that some owners may not know about. Thus increasing knowledge, brand affinity and loyalty.
  2. Content marketing is highly specific in its targeting audience than traditional marketing. Targeting in traditional marketing might be reduced to specific time belts for audio and visuals. But for content marketing, the feel, style and marketing are specific to get across to the specific demography of your target audience.
  3. Unlike traditional marketing, content marketing  creates content that are easily and willingly shared. This is done across social media and other platforms, bringing about a multiplying effect.
  4. Content marketing gives your SEO a boost and helps you get indexed by google. This leads to your content ranking on google, increasing traffic and when conversion happens, sales.
  5. The cost for attracting customer with content marketing is a whole lot cheaper compared to traditional marketing. Once they obtain value, your content makes them want to reciprocate and buy your services or products. This feeling and loyalty, is always tied to the value they get from your content, hence the need to produce great content.

Content Strategy

Now that you know what content marketing is, how do you create the needed content? You need a content strategy that will help create valuable and engaging content. Your content shouldn’t appear random or unplanned, there should be a seamless connection with all your content.

A content strategy refers to the planning, development, and management of content—written or in other media. In other words, it deals with the type of content to create, how to create it, who to distribute it to and how to distribute it. It is all-encompassing and involves how ALL your content for your various channels are created and managed.

Your content strategy should enhance users experience, so your content should direct people towards the right experiences with your brand.

Let’s look into the process for creating a content strategy.

  • Why? Why do you want to create your content? What solution would your content be solving? What added information or knowledge will it give your customers about your product or services?
  • Who? Is/are your audience(s)? Will be reading your content? Should your content be for? Should your content be made for a specific or multi-targeted audience?
  • How? How will your content be conveyed? What format will it take? What format will best suit your targeted audience?
  • Where?
  • What?

Content Marketing Strategy

Bweginners Guide To content marketing

Creating your content is one step, but you need a content marketing strategy to get them to the right people. This is a sub-discipline or division of your content strategy. Your content strategy is all involving, and includes every aspect from planning, creating, curating and marketing your content. But, your content marketing strategy is mainly concerned with how you market these contents.

The process for developing your content marketing strategy will largely depend on the type of content marketing format you choose.

Content Marketing Format

In marketing your content, you must tailor your information in a format that is easily digested by your target audience. It’s not enough to put them in normal content format, you have to create them into a marketable format. And this will get and retain your audience attention, which is the ultimate goal.

Various types of Content Marketing formats include:

  • Surveys/Polls
  • Charts or graphs
  • How-to articles
  • Frequently Asked Questions
  • Apps/Tool/Book reviews
  • Press release
  • Meme/Cartoons
  • Question and Answer sessions/Interviews
  • Quotable quotes
  • Top 5 list/Top 10 list, etc.
  • Templates
  • Email Newsletters

The list is by no means exhausted. The idea is to break contents into formats that your audience can easily take in and appreciate. Thus your audience determines the type of content market format you choose to engage.

A Beginner’s Content Promotion Techniques.

So far, this beginners guide for content marketing has helped you understand content marketing and great content. To get your content out there and aid your marketing strategy, here are some techniques you should know.

Email Marketing

One of the advantages of the internet is the ability to reach a large number of people remotely. Having their email address is a bonus advantage, as you can directly send them your content and information. Of course, you need to integrate techniques such as personalizing your emails without being intrusive. Other techniques include a great subject line and send time, to get a great engagement rate. Also, optimize for mobile and optimize your Call To Action (CTA). You should also add great pictures, they help in grabbing attention.

Social Media Marketing

There are various social media platforms where you can network and build credibility within the community. Different social media platforms have their various audience, advantages and disadvantages. The key is understanding what works for your audience and amplifying that. Knowing the right network to meet your audience is also important. You can hook up with them on LinkedIn, Pinterest, Instagram, Facebook, YouTube, TikTok, Snapchat, etc. Choose the network that will best work for you and your audience. Then amplify your content through personalized content, spicing up your content and pages, using brand advocates and other social media techniques.

Link Building

One of the ways of promoting your content is through building links. This involves acquiring hyperlinks from another website for your website/content. This helps search engines to crawl your site, rank it and point people towards it. You can ask for and give reviews, with links to content you have written in the review. Also, you can ask people to quote and link your content in their content guide. Again, guest writing on someone else’s blog might be worth it, especially if the offer comes with links.

Beginners Guide To Content Marketing: How to Develop a Winning Content Marketing Strategy

There is no one-size-fits-all way to develop a content marketing strategy. You may ask yourself then, is it really necessary to have a content marketing strategy? The answer is yes. Not having one will not make your content marketing fail, but having one will make the success rate higher. Having a content marketing strategy helps make your marketing precise. It makes your team more focused, as they understand your audience and the formats needed to get and keep them. The difference between having a content marketing strategy and not having one is like comparing a car and a bicycle. They both get you to your destination, but one gets there faster and with more comfort.

The following points are important in your creation of a content marketing strategy, as they help provide guidance and clarity

  • What is the business case?

In other words, look for a content problem you may have. There has to be a reason why you think the content should be created. Do you have a void between your audience and you that needs filling? Is there another content filling the need this content should and performing well?

  • Know your audience.

You need to know your target audience very well. Understand how they use social media and relate to email marketing. Get to know their demography – age, region, religion, average income, marital status, etc. How do they relate to different formats of contents? Which are their favourites in descending order? How do they relate to other internet users? All these may look irrelevant, but they may use be the difference between average content and a compelling one.

In knowing and studying your audience, never assume. Rather, collect and analyze data and let the data decide.

  • Set out your plan.

Now that you know your audience, you surely want to plan how to reach them with your content. Remember, this content must be valuable to them and be presented in a manner that appeals to them.

Setting out your plan involves creating your content marketing mission statement. This states who your audience is, how you intend to get to them (format, style etc.) and the value they get. You will also set your goals for your content marketing, which you should have arrived at after carrying out point 1. In setting them though, make sure they are SMART goals – Specific, Measurable, Achievable, Realistic and Time-Bound. Your goals could be as simple as improving brand awareness or brand loyalty, to more involving goals such s revenue boost or attracting strategic partners.

Another part of your plan that needs to be determined at this point is your Key Performance Indicator or KPI. Your KPI is there to help you determine when you achieve your goals.

  • Sell yourself via your content.

Now that you know your audience, ask yourself, what part of me would they be attracted to? Answer the question, and infuse the relatable part of your brand story into the content for your audience.

For example, part of your brand story as a business may be to work remotely or engage young employees. Fusing such into your content in design, feel, style (including your company’s mission statement), will attract them to you. Let people know how you differ from the competition by wearing your difference as your USP and not hiding it. Sell yourself. Didn’t we already say this was a loaded beginners’ guide to content marketing?

  • Choose your communication channels.

Are you creating a write-up? Is it a picture, info-graphic, poll, etc.? Where would be the best place to place your content for your target audience to access it easily? Would that be your blog? Maybe they would access it better on social media? If so, which of the social media channels is best for your business? Instagram (if you have a lot of visuals to give), Facebook, Twitter or LinkedIn? Maybe, you might get a better result with email marketing?

If you have properly done your research on your audience, you would know the top three channels to easily communicate your content to them.

  • Push out your content.

After creating the content, you need to push it out there to your audience and then observe. You should collect the data and analyze. Once you know what works and what doesn’t, you can make the needed adjustment and scale the business upward.

A Beginner’s Guide To Content Marketing Tactics and Tools

These are various marketing tactics and tools you can employ in getting across your content to your target audience.

Tactics

Gated Content: These are content that requires you to put out a snippet that gets people attracted for the full content. This tactic can be used to increase your subscribers base and the push content directly to your audience.

Content Repurposing: Some times, content you have written may need an update or become outdated. Instead of deleting you can rewrite the content, taking the present reality into consideration and produce something better.

Guest Blogging: One of the ways to get your links on relevant websites that have your target audience is to guest blog. This involve you writing on topics that relevant and placing links to other articles you wrote in it. You can also pace our website in your writer’s bio, to drive traffic to you.

Tools

These are tools that help you professionally craft out the content you want to market to your audience. They can be divided into writing tools, graphics tools and video tools.

Writing tools include tools such as Grammarly, Google Doc, Evernote, and Microsoft Word. Graphics tools include popular tools such as Canva, Photoshop and CorelDraw. While the video tools also include Canva and Invideo.

Beginners Guide To Content Marketing: Content Promotion Tools

Now that you have created awesome content, it’s time to push them into the views of your audience. There are various content promotion tools and the one you use depends on the channel you are using.

Social Media Scheduling Tools

These allow you to schedule a content message at various time so as free up your time. Most of them usually provide you with data on how your audience interacted with your content. This is important, as it tells you which content was well received and which to scale up or drop. Popular scheduling tools include Buffer, Hootsuite, Tweekdeck, Sprout Social, and CoSchedule.

Email Tools

These are tools that allow you send content in email form to your clients. Most of them allow you to fit hyperlink in your email, so your clients can go to your content page from your email. Most also allow you to schedule your email, so it can be delivered at the best time for high engagement. They also have insight tools to show how your email performed, the open rates, click rates and more.

Content Seeding

Content seeding is a plan where you “plant” your content across various platforms, to reach your target audience and attract leads. You can place a brief write up with the link to the article that explain it in depth. The more trusted the platform you choose to seed your content on, the more views and trust your content gets. Content seeding can also lead to link building and back links for your content. This will increase its possibility of ranking on Google SERP. Some popular content seeding platforms are Wikipedia, Medium. Quora and Mix.com.

Paid Adverts

Aside from organically growing your traffic, you can use paid adverts to get some of your desired results. Paid campaign from Facebook ads, Google Ads, Tweet Ads, when well targeted can get you the desired result in traffic. This in turn can help create conversion from audience to paying clients. Again, these paid ads always have insights to show you how your campaign performed.

How to Measure Content Marketing ROI

As a business person, you have to constantly balance your spend in creating and promoting your contents with what comes in from the contents. One of the factors in considering your return and investment is your content marketing ROI.

Your content marketing ROI (Return on Investment) is your returns minus your investment, divided by your investment all expressed in percentage.

So, let’s say for example, you spent NGN20,000.00 on creating your content and NGN30,000.00 to promote it, your investment then is NGN50,000.00. Let’s assume that investment yields a return of NGN200,000.00, then your content marketing ROI would be;

250000 – 50000        x       100       =   200000     x  100   =  4 x 100 = 400%

50000                                                        50000

This shows you that you get  back as a return 4x what you spend on your content from your content.

Other metrics to measure if your content is fulfilling its intent include;

  • Does your content generate leads and then converted to sales?
  • Is your content setting you up as as an authority in your industry?
  • Is it successful on social media?
  • Does it convey the right message about your business to clients?

 

Top Content Marketing Mistakes to Avoid

Now that you have seen how to create your content, content strategy and promotion, let’s look at some top mistakes you should avoid.

  • Trying To Be And Do Everything

You can’t appeal to everyone. Your content can’t be appreciated by everyone and in truth, shouldn’t be for everyone. This is the reason you need to decide who your audience is. Specialize, be specific and niche oriented. It’s actually better to get out content that is extremely relevant to your niche of about 1,000, than to create general content for a 20,000 niche that isn’t so relevant to them.

  • Not Doing Your Research

Research on your content, what to write about, keywords that are most relevant to your audience. The various forms to express your content in and how to promote them. Research on your audience, their likes, channel of communication and engagement. Researching and learning your target audience needs, will help you avoid getting off the wrong foot.

  • Not Thinking Long Term

Having one of more of your post go viral is awesome, but content marketing is a marathon not a sprint. Your content should be on fundamental topics that will remain relevant to your audience, so as to stay a marketing tool for you over time. Being viral can be a flash in the pan, but staying on fundamental topics that goes viral will give you the best results.

  • Improper SEO and Link Building

Google is still the most relevant search engine and to appear on Google SERP, you need proper SEO (Search Engine Optimization). Your content has to be optimized for search engines, so they can rank your content and show them to your target audience. from your keyword density, title, H1 – H5 headings, readability and so much more. You much make it easy for Google and other search engines crawlers or bots to be able to read and index your content. This is also true for your link building, take every opportunity to create links for your content with others that hold authority with your target audience.

  • Not Using Multiple Formats

Use varied formats to get to your audience more efficiently. Various people have different formats that appeal to them. Some like videos, others infographics. Still, some prefer pictures or analytics. Once you have researched your audience, use the various formats to get and keep their attention.

  • Insufficient Marketing

Market, market, market!!! Push your content everywhere your audience is likely to be found. Social media, email marketing and seeding of your content on the platforms that they visit.

Great! So now that you are better informed on what content is and how to market it, it’s time to use it to your advantage. Start creating great content, that will remain relevant over time and develop an awesome strategy to get it across to your target audience. Keep trying and analyzing your result, tweak it where necessary till you get what works for your business. Once you have that result that works, scale it up and keep churning out awesome content.

Here’s a toast to all the great content you are about to create!

Also read: 25 Awesome Ways To Create The Most Engaging Video Content

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Best Content Marketing Experts To follow on Instagram for Knowledge

I was once searching for best content marketing experts to follow on Instagram for knowledge. Twitter doesnt allow for long text posts so I struck it out of my mind. Facebook was just too rowdy for me.

There were so many self acclaimed content marketing experts. These people were only interested in selling courses and eating my hard earned money.

From so many trial and errors, I finally found the real experts on Instagram. Over a period of time, i noticed that they dished out content that will guarantee growth in the long run if you abide faithfully.

They are not just educational Instagram accounts. They are also the best inspirational and interesting accounts to follow on anything content marketing.

Content marketing experts to follow on Instagram teach cool business tricks. Business tricks that get you to be seen and heard on social media. And the best part is that they are absolutely free.

Lets dive in!

We’ve Answered The Question: Best Content Marketing Experts To follow on Instagram for Knowledge

1. Neil Patel

who should I follow on instagram

Google

Neil Patel is not only an author but an entrepreneur, marketer, and blogger. He is also the co-founder of Crazy Egg, Hello Bar, and KISSmetrics. Also, Neil is a Search Engine Optimization (SEO) expert with wonderful Digital Marketing skills. He is also the founder of an agency, Neil Patel Digital. This way, he helps bloggers grow through the videos he puts up on his YouTube channel and his famous blog, Neil Patel.

Neil Patel Digital is definitely one of the best content marketing expert you should follow on Instagram. Going through his Instagram page, one can see that there are lots of active users and engagements. And his creative and quality contents are also one factor that draws people to his page.

2. Digital Marketing Institute

who should I follow on instagram

This business page is popularly called DMI. DMI makes it to the list of the best content marketing experts to follow on Instagram for knowledge. As a digital marketing page, it centers on making digital marketing a fun thing to learn and be part of. It also creates an avenue for growth for its followers. DMI also has an online course for interested applicants. You should be a part of this process if you are a digital marketing lover.

3. Hubspot

who should i follow on instagram

Brian Halligan and Dharmesh Shah founded Hubspot in 2006. It is a famous American developer and marketer of software products for inbound marketing, sales, and customer service. With thousands of customers around the world, it is indeed one of the leading platforms to follow for content marketing knowledge. Hubspot’s Instagram page is a great platform for sales, customer service, and CRM software. It can also be said to be a business helper. Their Instagram posts will inspire you.

Follow These Experts Too

When it comes to content marketing, you better be following these guys.

4. Julia McCoy

who should i follow on instagram

Google

Julia is the owner of the brand, The Content Hacker, where she leads and teaches marketers. She’s also a serial entrepreneur, content marketing strategist, and a renowned content marketing advocate. Julia McCoy mentors and leads writing operations at her agency, Express Writers. She is also a successful entrepreneur and bestselling author. Her official Instagram page is full of in-depth knowledge, quality, and creativity. She’s on Instagram as fementrepreneur. You can check out her posts.

5. Mark Schaefer

Google

He is a successful author and entrepreneur. Mark Schaefer is a content expert you should add to the list when the question “who should I follow on Instagram” pops up. Mark is known for his intelligent writing career. He has inspired a great number of marketing enthusiasts. His book, “Marketing Rebellion: The Most Human Company Wins” is one handy book for prospective marketing individuals. If you’re one of such people but you’re yet to get a copy, you don’t know what you’re missing!

6. Ann Handley

Google

Ann Handley is another content expert to follow on Instagram. She’s a digital marketing pioneer and writer. Also a speaker, she inspires marketers to do wonders with marketing. And these wonders bring about real-world results. Ann is also a Wall Street Journal best-selling author. She’s a partner at MarketingProfs. Her experience is such that you’d want to share from.

7. Jay Baer Is Also A Content Marketing Expert To Follow on Instagram

who should I follow on instagram

Google

The world’s most retweeted person by digital marketers, Jay is spectacular for giving contents cooler meaning. As a business owner or prospect, Jay is your all-time answer to content marketing expert you should follow for knowledge on Instagram. Jay Baer is the founder of the digital marketing consulting agency, Convince & Convert. He is also a digital media entrepreneur and a lot more. His posts expose one to the goodness of content marketing and how to grow using customer service.

8. Mike Allton 

Google

He’s on Instagram as bloggingbrute. Mark is a content marketing practitioner and brand evangelist at Agropulse. He’s also an award-winning social media blogger and author. His posts center on social media hacks and tools. Mark Allton blogs about the latest social media trends, techniques, and growth tricks. You can learn more from his page.

9. Jane Manchun Wong

who should I follow on instagram

Google

Thinking of best content marketing expert to follow on Instagram for knowledge, think Jane Wong! She  possesses all it takes to take you to the next level in your content marketing journey . She focuses on creating social media news and making discoveries on features. Also, she is a tech blogger. Jane Manchun Wong is on Instagram as wongmjane.

10. HustleAfrica.com

This is a fast-growing content agency to take note of when looking for the right Instagram accounts to follow. Hustleafrica.com is known for its accurate delivery of explicit content. This website is targeted at helping business owners grow their businesses with S.P.I.C.Y. content. They are your number one resource for lifestyle entrepreneurship.

Their contents are not only customer-friendly but also come with quality and inspiration. This combination pushes lifestyle business owners to greater heights. You can also follow them closely to enjoy the value at its peak!

In conclusion, the pages you choose to follow as a business owner would also determine your business growth. So, next time you are faced with the question, “Best Content Marketing Experts To follow on Instagram for Knowledge,” don’t hesitate to refer to this blog.

Also Read: How To Create The Perfect Instagram Bio For Your Business

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Top Content Marketing Trends In 2021 To Watch Out For

In a few months from now, we’ll say goodbye to 2020 in anticipation of the year 2021. Content marketing trends 2021 will surely be a blast as everything in and out of the digital world evolves even more. And these trends are already planned and positioned ahead to make Google searches easier and a lot faster.

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5 Special Features of A Successful Content Marketing Campaign

If you’re looking to create a successful content marketing campaign, it’s important to know what makes one tick. Good marketing is essential for any business, regardless of size or industry. Good marketing can help you create a strong brand identity, reach new customers, and increase revenue.

There is a big difference between good marketing and strategic marketing. Good marketing is something that most businesses do, but it is not enough to be successful. Strategic marketing is what sets apart the successful businesses from the ones that fail.

 A strategic marketing plan will help you focus your efforts and achieve your goals.

So, what are the key features that set apart the campaigns that achieve real results?

In this blog post, we’ll outline five of the most important ones. Keep these in mind as you develop your own strategy, and you’re sure to see better results!

The first and arguably most important feature of a successful content marketing campaign is a clear, well-defined goal. What do you want to achieve with your content? Are you looking to drive sales, increase brand awareness, or something else entirely? Once you know what your goal is, you can develop the rest of your strategy around it.

Another important aspect of a successful content marketing campaign is a deep understanding of your target audience. Who are you trying to reach with your content? What kind of language do they respond to? What topics are they interested in? If you can answer these questions, you’ll be able to create content that resonates with your audience and drives results.

In addition to having a clear goal and understanding your audience, it’s also important to make sure your content is high-quality. This means more than just ensuring that it’s error-free and grammatically correct; it also means making sure the information you’re providing is valuable and relevant. Your audience won’t waste their time reading subpar content, so don’t waste your time creating it.

Will you be relying on social media, email marketing, paid advertising, or something else? Make sure you have a plan for getting in front of your target audience.

Finally, it’s important to measure the results of your content marketing campaign so that you can adjust and improve your strategy over time. Look at things like web traffic, conversion rates, social media engagement, and any other metric that’s relevant to your goal. By regularly evaluating your performance, you can make sure you’re always moving in the right direction.

By keeping these five key features in mind, you can develop a content marketing campaign that’s sure to drive real results.

Also Read: Win Your Customers Over With These Powerful Marketing Phrases

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Best ways to start a blog and make money instantly

There are ways to start a blog but the best way to start a blog and make money instantly is what we want to teach you today. There are so many blogs littering the internet today with no income. Most business owners have become ‘bloggers’ but not all know what it is really about. It’s just part of the trends and people love to adopt trends.

You can start a blog post as a side hustle even though some people swear they started blogging as a hobby. Blogging can become your main business as time goes on if you know what to do.

Let’s take a ride together as we look at the best ways to start a blog and earn money instantly.

How to Earn from Blogs: The Details

How to earn from blogs

Just as there are many forms of blogs, there are also many ways to earn from them. Be it Fashion, Sport or Music blog, and so on. These blogs are different but they can all earn you money. And how we make money from a blog post is called monetization. Apart from passion, you’ll agree that the major goal of any blogger is to make some cool cash. This is done via the online presence and contents posted in the blogs.

Firstly, you must make up your mind to earn from blogs. A blog is a short form of a weblog. It is an online post where the writer airs their thought and life stories. But the aim may be personal or for business. Few people blog for the fun of it. Some blog to relieve stress. They also use the internet to unwind or rant. Also, they teach others one or two things about life. This set of people are small in number.
Also, think about the type of revenue model you want.  There are quite some models you can adopt. After this, then it’s time to make some money! Below is a list of 5 ways to earn from blogs.

5 Ways To Earn From Blogs

1. Advertising
2. Affiliate Programs
3. Branding
4. Direct Sales
5. Consulting and Coaching

Advertise via Your Blog

The best way to join the ad circle is via Google AdSense. This is the entry point. AdSense is an account you create with Google. It gives you the license to advertise other people’s goods and services. When you advertise them, you earn money. We have many ways to earn from blogs via advertising as a model.

* Pay per Click Advertising 
The advertiser pays only when someone clicks on their ad on your blog. Did you say wow? I thought so too! So, for every click, you smile! This means that it is very good you draw enough traffic to your blog. As you have more number of people, the more the clicks. Then, your money increases!
* Sell your Ad 
Advertise to people. Tell them to come and showcase their products on your blog. This also works when you have built a huge readership base. How? It takes a level of traffic on your content to ensure advert and sales.
* Internal links
You’ll link your write up to another blog post. When they read the first blog, they may check the other link. This will add more to the number of people that read your blogs. This also works well when you have a good number of readers.
* Cost per Click Advertising
How to earn from blogs
In Cost per Click, the advertiser sets a target for you. It is usually in thousands. That is, let’s say the CPC is $1 per thousand. If you can get 10,000 clicks, you will be paid $10.
* Pop-Ups
Adverts pop up when people are on your blog. They are the random display of goods and services that pop up while on a post. Since it’s your blog, you get paid for such pop-ups.

Affiliate Programs

Find E-commerce companies or sites that offer commission when you advertise them. They are what we know as online stores. You display their services or products; you get paid when people buy via your blog. Link up with companies that offer referral programs.

Branding

This is another good way to earn from blogs. You can offer page branding for your posts. The paying company will send the design of the logo or product they want to advertise. When you write your blogs, you use as a background for your articles. Then, readers get to know about them and buy them. You earn from it as the deal spells out.

Earn From Blogs Through Direct Sales

You will need to design a product or service and sell through your blog. Such can be Online Courses and Workshops, Books and E-books. You can also use your blog to brand yourself. You then position yourself as an expert on certain subjects or areas. Thus, you’ll start to get speaking gigs.

Consulting & Coaching

How to earn from blogs

You can also become a life coach or consultant. Through the blogs you write, you show readers or viewers what you can offer. With your expertise on a subject matter, you can begin to tutor people. You can also offer pieces of advice which in turn save lives. The users of your services pay you in return.

Can you now see that you’re on your way to becoming a great blogger? If the white-collar jobs ain’t forthcoming, then, try others!

Also Read: Blogs Are Very Much A Thing And Here’s How To Get Better At Blogging

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7 Proven Tips That Will Help Your Clothing Business Make Sales On Instagram

If you were told not to join the bandwagon, I can bet it’s not like following the Instagram trend. By now, you need no seer to tell you that Instagram is that social media space you have to jump on. Because of its increased growth, Instagram now has more users than ever. And if you own a lifestyle and fashion business, then you need to know the best way to sell clothes on Instagram.

Selling on Instagram is a trending process among lifestyle business owners. With 1 billion monthly active users, Instagram is one of the most popular social networking platforms in the world. Its features are unique and allow for easier posting process. But not just these, it is an interesting platform to be. So, any lifestyle business owner should be on Instagram. As they say, it’s the happening place on social media to sell and buy.

So, wait no further. Besides, doing business without an Instagram account is like an obvious waste. But you need the know-how to sell on the platform. This will help you from getting drowned by several millions of daily users.

Best Way To Sell Clothes On Instagram: 7 Main Tips

how to sell clothes on Instagram

Key Into The Niche That Sells And Love It

In the real sense of it, there’s always a market for every niche. But some are just more sellable than the others. And a good example of this is the fashion niche. This niche enables you sell clothes among other things. Instagram is a social medium that focuses more on visuals. So, users may prefer to watch and see than to read. It’ll be easier then to sell products than services. Although, services can also be posted using creative content.

So, selling clothes is a good choice. Because clothes are products with appealing visuals, it will sell well on social media. You only need to know the best way to sell clothes on Instagram and you’ve got yourself a gold mine. In as much as you love what you sell, then you are in for a great time. This is because you’ll have a more creative and passionate way of presenting your clothes to your followers and customers. Then you can bet it that this is one of the best ways to sell clothes on Instagram.

And oh, wait. It’s not a problem if you’re already in a niche that doesn’t need plenty of visuals. Other factors also come to play in selling on Instagram. So, you’re covered. Your passion for any niche you choose will go a long way.

Optimize Your Instagram Business Profile

The Instagram business profile is now like the homepage of a website. As users increase on Instagram, so does competition. And these days, one can easily get the info needed on Instagram too. This is unlike before when Google had all the answers alone. So, what this means is that extra care is needed in designing your Instagram profile. In a simple but beautiful outlay, make your feed appealing enough.

Your Instagram profile page should include a profile photo that can’t be ignored. This can be your logo. But because it’s all about clothes, you can’t go wrong with your personal picture wearing one of your clothes. First, you are your brand’s first ambassador. So, wearing it is just great. Also, a beautiful cloth will easily attract even a passerby. It aids easy connection. As they ‘meet’ the page owner, they also get to see a beautiful dress or blouse as the case may be. Nice strategy, right?

Also, your bio should be well stated. Let it spell out your brand and what you can offer them to enhance their fashion sense. Lastly, include the link to your website. This is where you can add your weblink and followers can do an actual click. When a new customer finds you on Instagram, they’ll likely go to your bio page and see your link. This will drive traffic to your site.

Ads Are A Great Way To Sell Clothes On Instagram

This is one of the best ways to sell clothes on Instagram. As you may know already, there are changes to Instagram from time to time. You must fit into the new features to profit you. So, run with what works as your business demands.

After a great business profile on Instagram, you can decide how to use the Ads options available to you. It’s in your hands to decide the amount you want to spend and who sees the ads. Also, it’s your call to choose where you’d like your ads to appear and for how long. All of these should meet the needs of your business.

Use The Right Hashtags To Sell Clothes On Instagram

Find and use hashtags that fit the fashion industry and target market. The free Instagram analytics in your Instagram app can tell if you attract the right people. Hashtags can make your posts have a wider reach.

Besides, you need to know the trending hashtags per time that fits your post. And the wider your reach, the more your chances of sales. But don’t overuse them. You don’t want to look like you’re out there to spam.

Get High-Quality Photos of Your Clothes

Best way to sell clothes on instagram

As said earlier, Instagram is a very visual platform. You get to tell your story and sell your products easily through pictures and videos. So, when selling clothes on this platform, you need a clean and clear shot. You may need a little knowledge of photography and editing. You can touch this up via Youtube.

The idea here is to showcase your product in a real-life setting. Get a good shot of your outfits. Pictures speak many words. So, a bad photo may reduce your content. Let the picture make your audience want to see it in real life. Yes, that’s the idea. And as you take nice shots, develop the style that will make you stand out.

You may be good at taking amazing shots of clothes you sell om Instagram already. And that’s a plus. It is one thing to know how to take great shots. But it’s another thing to know how to present them. And this counts. It goes a long way in driving traffic to your posts and ultimately to your website. This becomes your signature as it makes you different among your competitors.

Engage Your Followers

Buyers are an integral part of your business. As a matter of fact, they’re why you can sell. And this is one of the reasons they are precious to you and should be treated well. Your buyers are your followers but not necessarily vice versa.

Although selling clothes on Instagram serves a mutual benefit between the seller and buyer but the seller needs the buyer more. The sellers need the followers to sell off their products. So, you need to carry them along. Use engaging content that’ll keep them on your page. Part of this content is making relatable posts. And your post captions should call them to action.

Also, engage them through post ideas that’ll generate more likes. For instance, you can post on how to combine some colours of clothes. Or how to wear a certain kind of blouse on another type of skirt. This shows them you care and you want them to look gorgeous. In the words of Coco Chanel, “a woman should be two things, classy and fabulous.” So, this will mean a lot to them as it’s not about just selling your clothes.

Don’t forget to reply to their comments as well. The whole idea is for your brand to be noticed. Not just that but to sell on Instagram. So when they ask questions about your brand, answer them as promptly as possible. Even if they don’t buy today, they’ll buy sometime.

Partner With Influencers

Social media influencers are important to your business. If you have a sizeable budget, the better for you. And since your brand is a physical product, make them use it and testify. Seeing is believing they say. Because they are either popular already or have a large number of followers, people will believe them.

These days, people trust in testimonials than the usual ads. They want to see those that have tested and tried your brand. And on the other hand, if you can’t afford an influencer, use your testimonials to sell on Instagram. A testimonial is an endorsement of a product or service from a customer. It also aids credibility.

Imagine a celebrity wearing your brand. Even without a deliberate advert, people will want to get the same clothing. That is the power an influencer wields. They are in a position that can convince people to do something or otherwise. If a social media influencer now wears your brand and goes online to tell people how comfy it is. Or in any form they can speak well of your brand, then you see people ordering the same cloth. It may even be another cloth but from your clothing line, of course.

Those are some of the best ways to sell clothes on Instagram. And this is the time to try these tips as discussed above. The results will be worth it.

Also Read: How To Create The Perfect Instagram Bio For Your Business

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Tips and skills on how to become a successful fashion blogger

Want to become a successful fashion blogger? You need tips and skills to become a successful fashion blogger. If ever there’s a blogging niche that may never be saturated, it’s Fashion and Beauty. Because of the nature of women, fashion needs are insatiable.

When you buy a fashion product today, it becomes stale within months. So, one can safely say Fashion and Beauty is one of the highest-selling niches in the blogging industry. And this is one of the reasons Fashion and Beauty bloggers spring up often.

Everyone appreciates fashion. And we all want to look trendy. Fashion and Beauty bloggers understand this and utilize it. The niche is wide. Talk of the clothes, the style, colours, shoes and bags. Also, makeup, skincare and accessories are not left out among others. All of these make up a woman at a go.  A woman is never sexier than when she is comfortable in her clothes- Vera Wang

Becoming A Fashion and Beauty Blogger In Africa

Becoming a fashion blogger is a smart way to inspire others via your looks,  build your brand and make money. We are in a time where brands are looking for ways to make money. The effect of COVID-19 on the economy is crippling. People may not be visiting spas and hotels anymore but they are still buying clothes. And to this effect, they need info on where the clothes, lingerie and fashion accessories can be found so that they can order and have it delivered to their homes.

But one thing you need to know is that it’s a crowded place. The competition is high because of the number of Fashion and Beauty bloggers. But don’t worry. This is just to prepare your mind. When you get creative and take the right steps, then you can also make a living of it. These few tips can help you become a Fashion and Beauty blogger:

Ask Yourself Why Fashion and Beauty Blogging

You need to ask yourself this question and answer in truth. The motive for it will tell how far you may go. Do you just want to be among fashion and beauty bloggers for fame? If it’s for the money, it may not come soon. So, let your why be one that can drive you to do more. Besides being the trend, purpose to stand out. Because you’re in a crowded niche, being at your best to be unique is key.

Develop A Great Personality

You can’t be in such a niche and wear sullen looks. A bright and happy face is what your audience will love to see. Also, your mood should reflect in the tone of your blogs. Use friendly words that’ll draw your readers to you.

Know Your Audience

It’s always good to know that you’re writing for them and not you. Each time you write, think of the value they’ll get. But this will happen when you define and know your audience.

Also, you’ll need to know what they expect of you per time. Know what makes them happy and glued to your blog. Yes, you’re into fashion but what exactly do they want to see or read most?

You Need Instagram

This is one great social media space to use. As a matter of fact, in the Fashion and Beauty niche, pictures are more than text. So, to express yourself better, get an Instagram account. Pictures alone can do a better job. Because it’ll stay longer in their memories. Also, pictures attract.

Get A Good Camera

A good camera will do the magic. You’ll need to take a lot of pictures for your posts. But you wouldn’t want a poor quality picture to ruin them. So, invest in a good camera that’s good enough but not too costly. Some argue that a good phone can do the work. Either way, get the needed one to make your posts better.

Have A Rich Content

Rich content adds value. Also, your content defines your brand. You must not get tired of putting out contents that will make your audience happy. Besides, make it worth their time on your blog. To have a better blog, put out good and constant content. Soon, other brands will come to do business with you.

Create Your Brand

Although you’ll be writing about brands, as a fashion blogger, you’ll also be a brand yourself. A brand is who you are, what you do and what you say. It’s also what you stand for and the things everyone associates with you. Your brand is your content, your style, your logo, your colours and even your font.

When you don’t define your brand, you become inconsistent. You should create this before you start blogging. In this way, you’ll be easily identified and your reputation will grow.

Build A Team

Since blogging requires time, you’ll need others to help you. Find and build a team you can rely on. So, you’ll need to get some people to help in one area or the other. It will yield better and faster results.

Fashion and Beauty Blogging: Tips For Starting on Instagram

We’ve looked at some tips on how to become a Fashion blogger. But since Instagram is an ideal place to start, then there’s a need to know how to do this.

The best social network for fashion and beauty bloggers is Instagram. If you are a fashion and beauty blogger, then you need to be there.  Most of the big bloggers are on Instagram. It’s the fastest way to be found and to get projects. Also, you get to partner with other brands.

Fashions and beauty bloggers take their Instagram feed more seriously than their actual blogs because Instagram is engaging. People get ideas and follow up on them while on Instagram. Posts on Instagram are also more appealing.

There are tools and talent agencies who help influencers get sponsored deals and monetize their Instagram feed. So if you can grow a strong follower base and make some money, why not try it? With a fashion blog, here are the general lists of your tasks:

  • Write
  • Style
  • Shoot
  • Edit your photos
  • Design your layout
  • Apply SEO

How to Start Your Instagram Blog

Create An Instagram Account

The first thing is to get an account on Instagram. This is not the same as your account. It is a business account that shows your brand and all you stand for.

Create Daily Quality content

Pay attention to your pictures and captions. And always choose quality over quantity. Also, create contents that are beautiful and add value. Then put up your content on Instagram. This will attract the kind of audience that relates to your content.

Get a Posting Schedule

Despite Instagram’s constant change of algorithm, post regu. Don’t get tired of posting at the time you do. Also, engage in others’ posts. When you do this, your audience will grow. Be consistent. Soon, your follower base will increase greatly.

Engage Your Followers

Respond to comments. Also, ask your followers questions. The culture of engaging daily with your followers will help build a good rapport. And this allows them to reach out to you for enquiries and partnerships.

Do The Groundwork

Do not buy followers or any other thing. You’ll be deceiving yourself if you do. Sadly, there will be no results to show for it. And to get results, you must do the groundwork. So, do the work needed.

Also, just keep creating great content that adds value. Anything good takes time and effort. So, create great content and followers will come

Find Your Voice

People will always respond to authenticity. Have a blog. Then let Instagram be the avenue to tell people to come to your shop (blog) and see your goods. Be natural and keep it real. Being you will set you apart from other brands on Instagram

Why You Need A Blog Even When You Are Successful on Instagram

The biggest reason you should have your blog is that social media is rented space. Also, you are bound by the terms and conditions of any social media platform you use. So, getting your website is like owning landed property. Social media will limit you. And you just have to live by their rules.

Tips To Run A Blog

  • You need time to maintain your fashion blog weekly
  • Be bold about your written content and usually articles more than 1000 words
  • Also, build yourself as an authority in the fashion industry
  • You also need a long-term plan of starting your lifestyle business

Tips For Owning A Website: How To Build A Fashion Blog

Fashion and Beauty blogging has a demand and supply chain. A fashion blog will provide you with a platform to share your ideas. You also partner with others and attract other big avenues.

  1. Choose a Brand Name and a Niche Market
  2. Set up your fashion blog
  3. Create amazing content
  4. Promote your fashion blog and build your community
  5. Monetize your fashion blog

Choose A Brand Name and a Niche Market

One of the first things you must discover is the niche you want to blog about. So, do your research and discover your niche. Let it be the one you have passion for.

Also, know your target audience. What is your main theme? What is your style? Then use your answers to these questions to pick a name. It’ll be nice if you could include fashion in your blog name.

Set Up Your Fashion Blog

The three major things about setting up your fashion blog are:

A domain name

Use your blog name as your domain name if possible. But if not, join your blog name to a word that relates to the fashion industry. The idea is to be discoverable. Also, do not make it too long. Let it be memorable.

A Reliable WebHost

This is storage for your files, images, and content. You can use either Bluehost or Hostgator. Also, as a fashion and beauty blogger, you need a lot of space for your pictures and videos. So, make sure you get a reliable WebHost that keeps your website up all the time.

A Blogging Platform

This is where you write and publish your posts. WordPress is a very useful platform. It is easy to use. You can either use the paid blogging platform or the free one. But you can’t have ads on free platforms.

Start your blog. Then choose a theme to make it look beautiful. Also, you could install a free theme or use a premium theme. Use your logo and brand colours. Also, use plugins to optimize your blog. And give a smooth interface.

Create Amazing Content 

Build your pages and your menu first. Also, get an about and contact pages. This is to help the visitor learn what you do. They’ll then contact you after viewing your amazing blog content.

In the page about you, talk about yourself. Tell them what your blog is about and what they hope to benefit. Also, add your social profiles so they can meet you on social media. Also, put your pages on your main menu. This will help visitors connect via the tab on your blog.

Also on your contact page, add your contact details. Readers get in touch through your contact page to inquire, partner or buy your products. When you’re done, you can start posting.

Your first post should be catchy. Do your research first. Then use the ideas to create. Whenever you are short on ideas, visit your competitors. Find out their most-read posts. Then pick topics from the posts that are doing well. Also, create a blog strategy and then plan a content calendar for a month or quarter. Keep to it.

Promote Your Fashion Blog and Build Your Community

Building a community is the secret to making sales. So, build your audience via blog promotion. The goal is to monetize as soon as the audience has grown. What is the best way to promote your blog?

Use of Search Engines

As a fashion and beauty blogger, the best news to get daily is that your traffic is improving. Write SEO articles using specific keywords that rank. This will improve your traffic. When people search on google for topics on fashion you have written about, your blog will be in the search results.

Social Media

Pinterest and Instagram love your fashion pictures. It will generate a lot of engagement. This will also help you monetise your blog. The views will add up and soon you’ll be making loads of cash. Twitter and TikTok can also be useful to help build and grow your community.

Do your research as always. Find out which social media channels the big fashion bloggers are using. Also, watch their engagement. And find out strategies that can help grow your blog. Also, engage with comments via social media.

Email Newsletters

Keep your audience engaged using email. This will help you build trust with the users. Emails bring you closer to clients. Also, some internet users check their emails early in the morning. That’s how important emails are to pass your messages.

Monetize your fashion blog

The biggest dream of fashion and beauty bloggers or any other blogger is how to monetize well. Here are a few ideas you can try to monetize your fashion blog:

Display Ads with Google AdSense

Make money via the traffic on your blog using Google AdSense. The app will display ads on your site. When someone visits and buys via your link, you get paid.

Affiliate Marketing

Use your blog to market products from brands in your industry. You get a commission when you make a sale. Try to begin with Amazon affiliates. Then, find other fashion products and brands looking to sell as an affiliate program.

Become an Instagram Influencer

Fashion and beauty bloggers and influencers are more successful on Instagram than other social platforms. So, make your posts with relevant hashtags so that other fashion bloggers or groups can find you.

Promote Branded Content

Reach out to brands, fashion start-ups, and others to partner with them. Do this via email and social media. Also,  you can show off your Instagram feed on your blog and the size of your following. Partnerships may come from this too.

Brand And Sell Your Products

Many Fashion and Beauty bloggers sell their products via their website. Brand some products to sell on your blog. Do this when you have as much as 200 active and loyal followers.

Top 20 African Fashion and Beauty Bloggers

There are quite a number 0f fashion bloggers around now. But only a few are truly masters in the industry. Talk of fashion tips and feeds that make you ask for more. Then, the people mentioned below deserve respect as game players. They’re not only old in the industry but their styles are worth going after. Here are the top 20 African Fashion and Beauty bloggers in no specific order.

Yasmine Zemmama

Yasmine Zemmama

She was born in Marrakesh but now lives in Casablanca. Yasmine is a fashion and beauty blogger. She also has a travel blog. Her niches are fashion, beauty, lifestyle, and travel. And it’s called Hipster Square. She blogs in French but has Google Translator in her site. So, when you visit, it just translates to whatever language you understand. Nice!

She blogs about garments for special occasions, seasonal clothing, and brand/product review. Also, she writes on where to shop for the fashion-aware in Morocco.

IG: @yasminezemmama

Akin Faminu

He is a Lagos-based menswear blogger. Akin Faminu is a Nigerian writer, medical doctor and a fashion lover. He talks about his passion for style and creativity on his blog. Also, he’s the typical fashionable Lagos city man. He is often in the public eye.

IG: @akinfaminu

Yasmina Olfi

Yasmina lives in Morocco and is a fashion and lifestyle blogger. She writes on trends, reviews products and shares tips and inspirations on fashion. Her blog is called Fashion Mintea. She is glam and has a focus on luxury goods. Yasmina writes in French.

IG: @fashionmintea

Maryam Salam

She is the founder of The Blogger Point. Maryam is a Nigerian who’s into fashion and lifestyle business. She also helps women grow their brands and turn them to money. Also, she’s a fashion influencer for Nigerian bloggers. Her blog is about creating a space for Nigerian bloggers to meet and interact. And also be glamorous. She is all about how to partner and expand the fashion industry.

IG: @itsmaryamsalam

Amoafoa

Fashion and beauty bloggers

She is an African fashion and lifestyle blogger from Ghana. Her interest lies in sharing fashion, beauty, and travel tips and inspiration. She found her love for aesthetics when she was a teenager.

Also, her love for fashion, beauty, and lifestyle helped her become more comfortable in her skin colour. She uses her voice to uplift other women. And also inspires self-confidence in them.

IG: @_amoafoa_

Maureen Bandari

Fashion and beauty bloggers

She is an enthusiast, fashion blogger and lifestyle content creator. Maureen is a Kenyan blogger who uses fashion as a way to express herself. And also turns her emotions and visions into reality.

She started blogging about Style and Fashion in 2o11. Her desire to be versatile when it comes to Style allows her to try out different outfits, fabrics and colours. Also, she believes in expressing culture in Style.

IG: @maureenbandari

Lucia Musau

Fashion and beauty bloggers

Lucia Musau is a Kenyan Luxury PR Consultant. She’s also an award-winning Fashion/Lifestyle Blogger. Lucia is a creative thinker and entrepreneur. Also, she is the founder of African Elite Group Ltd, a boutique PR firm in Nairobi. She has a certificate in Design Thinking for Innovation.

IG: @luciamusau

Afua Rida

Fashion and beauty bloggers

She’s a Ghanaian fashion enthusiast. Afua likes creating content on style and lifestyle as she travels the globe. She has a passion for telling the stories of creatives in the world as she sees it.

Afua Rida fell in love with fashion as she grew up watching her mother’s fashion sense. It’s a classy but personal style

IG: @afuarida

Pamela Zokuhle

Pam is a fashion and lifestyle blogger for the blog PamSoleStreetFashion. She is a South African who showcases the Durban-based creative in various outfits. Also, her dress sense is street style with a dash of chic.

IG: pamelagrz

Hadia Ghaleb

fashion and beauty bloggers

Hadia Ghaleb is an Egyptian fashion blogger. She also blogs about travels and entrepreneurship. Her fashion sense has earned her more than 1.8 million followers to date. She is also the founder of the marketing consulting company Ghaleb Production House.

IG: @hadiaghaleb

Mahe El Shamy

Fashion and beauty bloggers

Mahe El Shamy is also an Egyptian fashion and beauty blogger. She is a certified fashion designer with a degree in marketing. Her fashion sense and great looks always make her followers stay glued to her blogs. Meanwhile, she stays simple in her turban-style hijab.

IG: mahelshamy_

Kiki’s Fashion Boutique

The owner is a Tanzanian fashion blogger. Her interest lies in showcasing what she has in the Store. And this ranges from the latest fashion to celebrity Styles.

IG: kikisfashion

Peter Mwansa

Fashion and beauty bloggers

Peter is a Zambian fashion designer and blogger. His interest in fashion began at a young age. Peter got inspired by his mum’s fashion sense. With the coming of social media, he chose to show his creative side to his friends. And he did this by posting fashion-related content on Facebook and Instagram. However, his content became popular over time. He then started blogging more under the name PeterMyLife.

IG: peter_my life

Aqeelah Harron Ally

Fashion and beauty bloggers

She’s a fashion and beauty blogger from South Africa. Aqeelah is also a qualified make-up artist and freelance writer. She has her eyelash line too.

IG: fashionbreed

Sofia El Arabi

Fashion and beauty bloggers

Sofia was born in Casablanca, Morocco. She is a free-spirited fashion blogger. Her blog and her online store can be found at Bakchic. She combines Moroccan fashion with Western fashion. And adds a touch of Eastern influences. She provides Arabian women with fashionable clothing without losing the modesty they are known for.

IG: @sofiaelarabii founder of @bakchic_thelabel

Clarice Colette      

She lives in Atlanta USA but hails from Ghana. Her style is of bold patterns, big afros and many colours. She also has a line of sweatshirts and hoodies. All her products are branded with her signature Damsel letter. She blogs at ‘I am a Damsel.’

IG: @damsel.life

Lilly Alfonso

Lily is a top Malawian fashion designer. Her national fashion career began when she won the Fashion Malawi Edition as Fashion Designer of the year in 2010.

Also, she’s a woman who turned her childhood passion into a growing global brand. She’s the CEO & Founder of a fashion and design label named after herself, Lilly Alfonso.

IG: lily.alfonso

MaFashio

MaFashio was founded by Sekayi & Tukiya Fundafunda in 2012. They are Zambian sisters. The blog started as a street style, documenting the bold and beautiful on the streets of Lusaka. And has since evolved to include MaFashio Co. It’s a content creation, art & creative direction website. The lifestyle business is also a wardrobe styling service company. They’re one of the top fashion and beauty bloggers in Africa

IG: mafashio_zm

Stella Adewunmi

She is a Nigerian fashion and lifestyle blogger based in Maryland. Stella loved fashion from time. On Jadore-Fashion, you will find daily outfit posts and her current obsessions & cravings. She also blogs about street style inspirations. Also, she blogs about her lifestyle, which includes travelling and her Nigerian culture.

IG: jadorefashion

Also read: Everything You Need To Know Before Starting A Food Blog

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Everything You Need To Know Before Starting A Food Blog

How do you start a food blog in Nigeria? The secret is to start. You need to love culinary creations, which is in other words food made beautifully. The steps to starting are listed in this blog. They are simple to follow and will get you the results you desire. The food niche is particularly successful on YouTube, Instagram or blogs. This is because everyone loves to eat food that looks good. Let’s show you how to start a food blog real quick.

Have you ever heard of ‘Sisi Yemmie’s’ Egusi recipe? Or ‘Food Blog 9ja’s’ catfish pepper soup? ‘My cravings’ diary has this Ofada rice sauce that is out of this world. Kim and Den – Dubai Food blogger have this burger looking snack called a ‘What the Pluck’ sandwich. Some bloggers use pictures and others use mostly videos. One such blogger is Dubai Tastes Food Bloggers. Their Instagram blog is full of mouth-watering desserts and sweets.

how to start a food blog

Beautiful food can switch your moods.

When you are doing food blogging right, and enchanting your followers with simple, exotic, or new ways to make dishes, is the moment the orders start pouring in.

Imagine blogging on Instagram and sharing your delightful creations daily on a social platform that just adores beautiful pictures.

You will garner a quick and loyal following in no time.

When you are thinking long term though, it is time to add a WordPress blog to your Instagram blog.

Here’s how bloggers make money from their blogs

How to start a food blog from scratch

With food blogging, if you are thinking long term, you should be starting a blog.

When you are blogging as a business, it is advisable to have your website professionally built to meet all the needs of your business. For example, you need e-commerce included on your website because you would be taking food orders.

This is a business investment that has the potential to make you financially fluid. Therefore, do your due diligence, and ensure that you see the portfolio of the potential designer of your website.

A self-hosted website will cost you $2.95 monthly, which is about N1200 in naira. That is a total of N15, 000 yearly. A small price to pay, for sales and revenue that will flow to you.

7 Simple steps required to start a food blog

The goal is to start a blog that is beautiful and functional. To get your domain name and brand your business so that you scale your business as your blog grows, I recommend the following.

  1. Get a domain name:

Make your domain name memorable and short. A domain name ends in .com. Use your niche in the name, it will make you discoverable. When you are starting a food blog, your domain name should reflect your niche.

For example, if you cook Nigerian food, you can use nigeriafood.com, naijafood.com, or seafoodinnigeria.com.

Do you notice how food is included in each domain name? Your website will rank for food every time. You can use Bluehost or GoDaddy to purchase a great domain name. Search for your ideal domain name and purchase it before someone else does.

  1. Find an efficient web host

Have you ever visited a website and you could not find it? Yes, that happens, If you are with an unreliable web host, your website will have consistent downtimes. Get a web host that will leave your website accessible to your viewers at all times.

When purchasing a web host, be certain you pay for web security so that your website is safe from hackers and marketers who will not stop contacting you from one thing or another. Protect your website and your personal space.

how to start a food blog

  1. Install WordPress:

WordPress is the best in the world because it has strong interaction and a great interface. WordPress is automatically installed on your website. All you need to do once you log in is go to Settings > Permalink Settings page and change your permalink structure to “Post name.” Hit save. Now it is time to make your blog look pretty.

Watch our live session with Food Blogger Atim Ukoh of Afrolems

 

View this post on Instagram

 

With @afrolems

A post shared by Hustle Africa (@hustleafrica.co) on

  1. Install a WordPress Theme

WordPress understands blogging needs. You need a pretty site that is unique and represents your brand. Sometimes a free theme might not be the best for you. This is especially true if you are running a business. You can purchase a theme that can be customised into the picture of your brand in your head.

Look for these qualities in a theme. If it is well designed and responsive, you have a perfect theme. It will rank high in search results. Also, check that it is user-friendly, mobile-friendly and that the texts are not too small.

  1. Use Google Tools

To manage your web traffic, you will need Google Analytics and the search console. These two products will help you see who is visiting your website and what they are reading. The results you get will affect your business decisions.

Install the Yoast SEO plugin. It will help you write discoverable content or else you will have content for a year that has only 50 views. That is dismal.

Tip: Ensure that you install your blog tracking code in your Yoast SEO plugin.

how to track web traffic on your blog

  1. Install Plugins

Some plugins will prevent spam. Others will help you track your commenters so you can keep in touch and nurture your blogging community. This includes commenting and building relationships that will lead to sales. The Akismet plugin is a paid one. Some of its functions are to make your photos show up in search engines and that will bring in targeted traffic. The Yoast plugin will make you discoverable and make your content shareable.

  1. Start blogging

Share pictures, videos and publish stories that will change the culinary tastes of your followers. Congratulations on starting your food blog

Extra tips to help you excel with your new Food Blog

  •      It’s not free

If you want to become a big lifestyle business owner, you need your own domain name. And yes, you might have been told to use a free domain. As much as there are free domains to use, don’t do it for free. Because you plan to grow big, there’ll be traffic to your blog. Therefore, you’ll need a hosting. You have to be professional about it.

Also, you’ll need a camera, lens, and a tripod. Maybe you’d include some lighting. You need Props and Backdrops too. And yes, you’ll spend on ingredients too. They all require money.

  •      Engage on Social Media

There’s no way you’d build your follower base without engaging them on social media. You’ll have to be online most of the time. You’ll also need to join groups of similar niches. This requires your time and you spend many hours doing this daily. Your online presence is important. Your likes, comments and shares matter a lot.

  •      Become a good photographer

You don’t need to be a professional one but you have to be good at your own style of photography. This is important because it will determine how your food is presented. And it’ll also beautify it. Then, people will find your blog posts appealing. So, learn to be a good photographer.

  •      Learn the basic technical part

You’ll need to learn a few basics about IT. Or else, you keep paying the tech guys. Take for instance, Plugins. You’ll need a general idea of how it works. This will help you reduce cost.

  •      Food Blogging is competitive

The market seems saturated. If you’re going to be unique, you have to put in more effort. At times, you may feel like you’re not doing enough when you see other blogs. Just do your best. Improve daily as you grow.

  •      Promotion is key

It’s good to send constant reminders that you’re still in business. In as much as you’ve put in many efforts, you still have to be patient. Run and grow your blogs with all you’ve got. Some may have been doing it for years without results yet. Even if your blogs are mind blowing with great pictures and videos, some still don’t care. What’s important is the consistency. Don’t stop building your brand.  Promote your brand and you’ll grow with time.

  • Income from Food Blogs is not immediate

Unlike some beliefs on how to start a food blog, you don’t make the money you want in a jiffy. It takes some time. If you’re into it for the money alone, then you might be disappointed. Before you grow your follower base and find an advertiser that can pay you, there’ll be a passage of time. It also takes time to enjoy all the means of making money from blogging.

 

Also read: How To Build An Online Business Right In Your Home

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Here’s How Blogs Rack Up The Revenue

Blogs make money. It may sound fallacious because you might be wondering how. Even bloggers wonder: how do blogs make money?

I can imagine what is going on in their mind as they try to catch up with the millennials who always know what is happening in the social media world. Haltingly, I then proceed to explain the simple but tasking steps to sharing useful content and garnering the attention of what would become your community.

Long before there were social media, there was the blogging world.

How do blogs make money?

The story of the beginning…

I was part of an exclusive group called the bloggers of blogville, literally meaning the blog village.

We blogged about the daily happenings of our life on blogville, from the absent boss to the annoying work colleague to the next cute guy we were crushing on. Exceptional bloggers got found out and deleted their blogs (for those who blog anonymously) there were those who were good at being anonymous, we never discovered who they were. Some left blogville and became digital executives for major companies. Some started their businesses from blogville. Most people moved to the next level in media and many faced their banking jobs. ‘Adulting’ is responsibility.

Making money via your blog is hard work

If you want to make money via your blog, you start taking your brand seriously from the beginning. Get an ad kit. Write engaging content and communicate with your audience. Be kind and thoughtful and think of what you can do for them daily that would make their life easy. When you do this, you start endearing your audience to you. When they are endeared to you, trusting you and buying from you is the next step.

How do blogs make money?

How do blogs make money: 5 steps to making money from your blog

I know you want to make money via your blog. Or you have started a blog already and you’re not sure what happens next. You want to know how to monetize it and start cashing checks.

First off, I would advise you to start a business blog. It is not a get rich scheme but you can use the monies you raise via your blog to support your family.

Some of the ways you can make money via blogs are by:

  1. Advertising

CPC- Cost per click:

Cost per click is also known as pay per click and you get paid when ads placed in your sidebar or on banners are clicked on by visitors to your site.

PPC – Pay per click:

Same as above

CPM – Cost per 1000 impressions

This is when you are paid a fixed amount for 1000 impressions that indicate 1000 people viewed the ad. All you need do is place the banner on your site and Google selects suitable ads for your web content. AdSense does this. Chitika, Infolinks and Media.net also advertise on blogs.

  1. Private ads

If you generate enough daily traffic, advertisers will approach you and ask to place ads on your site. Pitch advertisers using your web traffic or interactive users. Set your own ad rates. Use links, banners or buttons. Write sponsored posts or objective reviews on brand services or products.

You can also add underwritten post or series where you write on any topic but your advertiser pays a ‘Brought to you by XYZ Company’ at the end of the post. You can also charge a one-time fee for a link within a post.  Or put up a banner ad and charge the brand a fee for the duration of a month. You can also sell sponsorship space in your email letters.

  1. Affiliate links

You can put affiliate links in your content or in your advert space. For example, many people do affiliate with Payoneer and refer to a friend. It is an ad.

Affiliate marketing is you selling a product for a brand with the promise of a commission on every sale you make. You receive a unique link from the seller that tracks your sales. You put the affiliate link on your site and viola you can make money while sleeping.

  1. Sell digital products

In addition, you can sell digital products such as eBooks, online courses or workshops, images, videos or music people can use on YouTube for a fee or software like apps plugins and themes that can be used to design unique websites.

Whichever product you choose, make it relevant and useful for your readers. Don’t develop a product until you have listened to your readers and you know what they need. Then you create a product they need or find a product that aligns with the needs of your readers.

  1. Content marketing tool

Choose to sell physical products on your blog to make money or digital products, it’s all the same. It is a way to serve your audience and make money too. In this case, you are using your blog as a content marketing tool.

You can sell books or real products. Decide to start a dedicated blog for converting loyal customers. You can resell used smartphones. You can write about DIY (Do-It-Yourself) refurbishing. It helps you build your brand and gain recognition.

  1. Sell memberships

You can sell membership to your website at $10 monthly and $100 yearly for access to job opportunities. A start-up business blog may sell membership to forums where you can get access to business advice. The exclusive membership access must be more valuable than the access first time visitors get to visit your blog. Develop something of value worth the price that can’t be found for free.

  1. Build authority in a niche

Writing daily on useful content that develops you and others can lead to money-making opportunities. Once people start reading your content, you can be approached by people to co-author a book or be interviewed on a blog or webinar. You can also be contracted to train employees of reputable companies. Many bloggers don’t see income for many months, some for years.

 

How do blogs make money?

TIPS ON HOW TO USE YOUR BLOG TO BUILD YOUR AUTHORITY

1. Create quality content:

Put your readers first.

If no one is reading your blog, you are not going to make any money. From clicking on ads to buying products, you need readers, and people who fall in love with your blog enough to become a brand evangelist.

2. Don’t spend all your time on the blog

Making a successful blog is about building relationships. This includes relationships with sponsors, affiliates, and other bloggers who direct traffic to your blog. Spend time on forums and other blogs to build this relationship and in turn, build your blog.

3. Experiment

Your niche will determine what works for you. Experiment a lot. Try out new things. Don’t use all the money-making strategies at once. Study the industry and go with your gut feeling. “Keeping Up with the Kardashians” a reality TV show was something no one had ever done before. You can very well be the one to start some things. You can mix up your blog and YouTube and start something new.

How blogs make money?

By using the strategies above, and being creative.

Also read: What’s A Blogging Strategy And Why Do You Need One?

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