Archives

Boost Your Brand Visibility On These Social Media Platforms Today

You want to join the online money geng by putting your small business on a social media platform. You are excited and have been raving about boosting your brand visibility. Several businesses are making it online and you feel this is something you can also “crush”.

Just one small question- Have you thought of the best social media platform that can bring visibility to your business? Or do you just want to copy and paste what others are doing?

In order not to get frustrated or blame your village people; I will show you what social media platform to go to in order to gain visibility effortlessly no matter what your small business is.

There are various forms of social media that allow you to put yourself in front of your prospective client or customer.

Companies that use social media have the perfect tool for lead generation and conversion; so, you are on the right track thinking about social media. My only job today will be to guide you into ensuring you gain visibility. Let’s dive in!

The top 5 social media platforms for your business

There are many great social media platforms out there to choose from. Consider these parameters before deciding which social media platform is best for your local business.

First, You need to decide what you want to sell or the service you want to render and who will buy it from you (target audience). If you don’t know your target audience, pause now and do thorough research.

The next parameter I want to give you is golden advice; research your top competitors on all the social media platforms. check their pages, see the kind of content they post, check the engagement rates, etc.

Thirdly, pick the platform with the highest, or best results based on your research. Don’t ever pick a platform based on the one you like. You must go where your audience dwells.

Finally, find and choose a social media strategy that is easy to use and maintain; don’t start what you cannot finish then, create a template that is easy to navigate.

If you feel like it’s too much work, Send us an email, we have the ideal framework that suits your business.

Here are the five of the best social media platforms that can positively affect your business’s growth.

FACEBOOK

You can not name the most influential social media platforms in the world without naming Facebook. People use Facebook to grow relationships and keep in contact with (old) friends.

What this implies is that it could be difficult to build a new audience or get raving fans on Facebook. Remember, your posts have a limited reach-even within your own networks. Therefore, it should be used to build the loyalty of an already existing customer base and to gain prospects.

INSTAGRAM top social media platform for business

If your product is art, food, retail, beauty, or e-commerce, you want to use the visual content style of marketing. Instagram is your go-to social media platform for photos and video.

Instagram has no shortage of tools that you can use as a small business to promote your products and services. Use Instagram Live sessions, reels, and stories. You have them at your fingertips.

If your brand targets young people, Instagram is one of the best social media platforms for your local business. The age of most users of Instagram ranges between 18 and 24 years old. As you probably know, this age group has a really short attention span. To capture and keep their attention, your posts have to be captivating.

Try to use it to your advantage by using only visually appealing photos and videos to showcase your business.

Twitter

Twitter is a great social media platform for your business for engaging content. You are only allowed 280 characters per post, therefore, your content has to be concise, engaging, and useful all at once.

Why is Twitter one of the best social media platforms for small businesses? If you use Twitter correctly and create appealing content, you could reach a very wide audience and build brand awareness.

Most companies that use Twitter as a form of social media usually use it as a tool for public relations. Customers who are dissatisfied or elated about the company’s products or services are usually interacted with on Twitter.

Read more here

LinkedIn

LinkedIn is majorly a social media platform for professionals. It is the most professional among other social media platforms. It is a community of businesses, workers, and companies. This platform lets people connect and share on a professional level, a feature that is absent on other social media platforms.

LinkedIn is best suited for businesses that cater to other businesses, usually referred to as B2B. If your business is to serve older audiences ranging from 30-49, this social media platform is for your local business.

You can use LinkedIn to network and generate B2B leads for your small business. By publishing helpful blog posts and articles, you gain visibility including long-form content.

YouTube

YouTube is undoubtedly one of the biggest search engine platforms today with a staggering 2.3 billion users as of the last count. The juiciest part of YouTube is that you do not have to sign up to be able to view its content. Most YouTube searches are for “How To” videos.

If your small business is service-based, you can gain tremendous visibility by offering “How To” educational and lifestyle videos along with your business niche. Youtube is a powerful social media platform for small businesses. Moreover, video content typically drives more conversions than other types of content.

Why is Youtube one of the best social media platforms for small businesses? Videos go well with other marketing strategies that you probably have in place. Videos drive more conversions and create brand awareness.

Read more here.

How To Successfully Use Social Media Platforms For Your Small Business

  • Be consistent: Consistency helps your customers know what to expect from you. A schedule helps you avoid overwhelming your customers with too many posts.
  • Know Your Target Audience: Knowing your target audience gives you a heads up about what your target audience expects from you, and how to respond accordingly.
  • Be fun: Host a contest or live videos infused with exciting updates and gist to engage with your customers and generate leads.
  • Have A Social Media Marketing Strategy in Place: No online business can be successful without a social media strategy. Take your time and come up with one that works for your business.

If you own a small business in Africa, it is very important that your business has a digital presence. The best and surest way to do this is to run social media accounts.

One thing you should never do is assume that you have the same goals as your competitor. For instance, you might b on the search for more sales while they only want to improve brand recognition. Sometimes, other businesses may be looking to improve the rapport between them and their existing and potential clients.

In conclusion, get all the knowledge you need and come up with a strategic plan, even if you have to recruit help for that. The goal is to use social media platforms to achieve brilliant success in your small business.

Fortunately, this is why we are here to help you build and grow your digital presence via every platform available, including social media and the web. Contact us on Instagram, or send us an email

Read More
5 Solid Reasons You Should Hire A Content Marketing Agency In 2021

Should I hire a marketing agency?

You should if you want to increase ROI faster, ditch the expense of trial and error and speed up your business growth.

As an old saying goes, “proper preparation prevents poor performance.” It’s 5 months into 2021. The world is evolving even more. Strategies are changing, and the world is becoming even more of a global village every day. It is only advisable that as a business owner, you step up your content marketing game. This is because the online market is getting bigger every day. In this article, I will give you good enough reasons why you should hire a marketing agency.

Why Should You Hire A Marketing Agency? Absolutely!

It is not always easy to get customers, especially because a thousand and one other people are doing the same thing your brand does. Most individuals and companies ask themselves, “should I hire a marketing agency?” It is very important that for your business’s growth, you seek a professional’s service. This is because of some important reasons I’ll be explaining to you.

Five Good Reasons You Should Hire A Marketing Agency In 2021

man looking at marketing analytics

A man studying marketing analytics

1. Less load on your shoulders

2. Professional hands

3. Availability of Metric Measuring Tools

4. Access to Various Skills Set

1. Less load on your shoulders:

Research has shown that people who work longer hours are 40 per cent more likely to suffer from coronary heart disease. Doing all the work yourself would definitely drain you in no time. You wouldn’t be able to get enough work done if you’re going to be doing it all by yourself. You are a business owner, not a magician. This does not only relieve you of stress but also contributes to the faster growth of your company. Division of labour pays off whether or not you have to spend money. After all, what you need are results. If a content marketing agency can give you that result you aspire to have, why not go for it?

2. Professional Hands:

In order words, expert hands. If you’re going to be hiring a content marketing agency, then be sure that your business is in expert hands. No one is an island of knowledge. There isn’t any way in the world that you would know everything, no matter how learned you are. It could also be possible that this agency that you hire would know other marketing skills such as SEO and online advertising. Now you know this is an edge for your brand!

3. Availability of Metric Measuring Tools:

Content marketing agencies usually use an array of technological tools to help measure their work. These tools help tell them what content your audience likes and even where to find your audience. They can measure what time your engagements are best or even the demography of your audience. This helps in better content targeting and increases your businesses visibility and profit.

Want to go from low sales to sold out with seductive social media captions? Grab the Caption It Workbook here today!

4. Access to Various Skills Set:

should I hire a marketing agency

Content marketing agencies comprise various individuals that have diverse skills set. Such skills include writing, graphic design, SEO, content marketing, content strategy and more. Getting a content marketing agency avails you the chance to have all these skills set work on your brief. And you can get the whole for a fraction of the cost you would have paid individually! That’s the best part! So you keep your business professional and cohesive.

When Should I Hire A Marketing Agency?

should I hire a marketing agency

Now that you know the importance of having a content marketing agency, it is also advisable that you know when to hire one for your company. You shouldn’t always rush to employ hands if you don’t need one yet. I will help you with some indicators to help you decide when to hire expert hands for your business. The list below should help you monitor when to hire expert hands.

  1. When your sales are becoming stagnant.
  2. Or when marketing becomes boring.
  3. When you realize you do not have the required skills.
  4. Or when you don’t have qualified leads.
  5. You only seem to get excellent results if you’re lucky.
  6. You wonder what is working, and what isn’t.

When your sales are becoming stagnant.

If you ever realize your business growth is becoming stagnant, now this should be a sign that you need a content marketing agency to take over. It isn’t a good thing for your business to have slow growth, especially as a small business owner or a prospective business owner. There are a lot of factors that can determine why the growth of a sale is stalling. Factors can range from ineffective marketing to poor customer service or poor content planning, etc. However, whatever the symptom may be, you can find a solution when you employ the service of a content marketing agency. Sometimes all you might need to revive your brand’s growth is a fresh perspective.

Or when marketing becomes boring.

If you find yourself saying the same thing over and over, and engagement is low across your social profiles and website, plus sales have tanked, you need a content makeover. Your audience may be bored, and some other brand is stealing their attention. Here, you definitely need a content marketing agency. Hire them to give you a fresh perspective and engage your audience creatively.

When you realize you do not have the required skills.

No man is an island, well that’s true, where it is knowledge. Even if you have knowledge of it, you would need to delegate some things to keep you free for the more important stuff. As long as the agency has all the required skills to achieve your aim, a proven record and a brilliant strategy, go for it!

Or when you don’t have qualified leads.

By their job, a content marketing agency can help pull quality leads to your business. They also possess the proper skills to help convert such leads to paying clients. It all boils down to your leads, quality leads. Where to find them, how to approach them, how to get noticed by them and how to convert them. A content marketing agency knows just what to do to achieve them all.

should I hire a marketing agency

You only seem to get excellent results if you’re lucky.

You do not leave excellent results in business to luck. Strategize, implement, analyze and do it all over again. When your result seems to be based on luck and not a clear cut strategy, please get a content marketing agency involved. Your business is too precious and your dreams too valid to be left to chance.

You wonder what is working, and what isn’t.

If you truly don’t know what is working and what isn’t in your business, then you need a content marketing agency. Be able to lead with a clear-cut plan and if you can’t do that, then employ an agency that will help you form the plan. Again, do not leave your business to chance or luck, strategize.

So, Now You Have All This Information…

…Isn’t it time you hired a content marketing agency? Hey, you can even get a discount when you link up here. In conclusion, you are the driver of your dreams and ideas, however; you need help in achieving them. Hiring a content marketing agency will not only give you value for your buck but help you focus on the larger picture. And that’s a valuable spend.

Need content marketing services? Get in touch with us.

Also read: A Comprehensive Guide To Content Marketing For Small Business Owners

Read More
10 Noteworthy Questions to ask a Client When Designing a Marketing Plan

Have you ever seen a commercial advert that thrilled you to become a product fan? -Think Airtel, Indomie, DSTV advert… One thing is sure; the right questions are asked when it comes to designing the marketing plans of these brands. Adverts that reverberate in the minds of their targeted audience are always a product of a well-thought marketing plan.

Marketing questions to ask a company are essential when designing a marketing plan for that company. It’s a very important part of your onboarding session.

Successful enterprises have succeeded throughout the years through well-thought strategies. In the business of marketing, a marketing plan helps companies reach their target sales.

It is the job of a marketing specialist to come up with questions related to marketing of the company’s product or services as well as a detailed blueprint that outlines the company’s projected advertising aimed at achieving a set marketing goal.

Designing a marketing plan involves research, an examination of the industry, its consumers, and competitors, and gathering ideas and insights.

Marketing specialists spend a lot of time doing this, and to help you do this easier and better, here are 10 marketing questions to ask a company before designing a marketing plan:

10 Marketing Questions To Ask A Company Before Designing Their Marketing Plan

The first and most important:

“What Goals Do You Want to Achieve?”

This marketing question helps you design a plan that will see to the accomplishment of the results the company intends to see. Sharing ideas with your client such as asking marketing strategy questions can help them decide what their marketing aims are. Knowledge of previous successful marketing plans is a vital step ahead of this. Or you can present some marketing plans you have done in the past.

Depending on what the client’s answer is, you can come up with a detailed plan to create brand awareness, and engagement. It should be the first marketing question to ask a company in order to achieve an effective marketing plan.

“What’s Your Message?”

Knowing what the client intends to promote in their marketing campaign is crucial to any marketing strategy. Every marketing campaign is focused on the product or message that it has set out to sell. All the marketing questions to ask a company at this stage should center around the product or service. Its uniqueness, and why customers should purchase it.

There are also questions to ask about advertising but it is more important to ask about the product’s story and pay attention to elements that provoke intrigue, emotion, and passion. This always leads to more engagement compared to talking about facts and advantages in a plain fashion.

Knowing Your Target Audience

“What’s your target audience?”

choosing the right social media platform for your business

A target audience is the specific group of people your marketing plan is designed for. They could be of a particular age, gender, occupation, or religion, depending on the nature of the marketing campaign. The third on our list of marketing questions to ask a company focuses on the people. The ones will be most likely interested in the products when the advertising starts taking place.

Good knowledge of the target audience will put you and your client in the position of knowing what kind of marketing content to use.

Also, you get to make confident decisions, save costs, and maximize effort and resources.

“What Kind of Strategy Would You Like to Adopt?”

With insights into your client’s marketing goals, their message, and their target audience, it is now time to discuss various approaches to marketing strategies, product design, and advertising style, and arrive at an approach suitable for the projected marketing plan.

Questions to ask a company at this point should aim at evaluating various known strategies and picking what works best.

Also, picking a pre-existing strategy as a guide for your marketing plan is not only a huge time saver but gives you insights into the genius ideas that have worked for previous brands.

According to Rick Warren, “…it-is-wiser-to-learn-from-the experiences of others.”

Talk About Their Challenges

“What Challenges Do You Currently Face?”

marketing questions to ask a company

A successful marketing plan strategically tackles the company’s marketing challenges head-on.

The best marketing questions to ask a company in this regard should be able to get the client to talk freely about the brand’s challenges and insecurities in the marketing scene.

Typical questions target subjects such as brand popularity and appeal, brand reputation, value, brand consistency, and brand position. A clear understanding of the brand’s vision will result in a marketing plan. This will generate sales for the brand, and elevate its image.

“What are Your Strengths?”

The next set of marketing questions to ask a company you are designing a marketing plan for should be directed at finding out what their marketing strengths are. How great is their human resources department? Do they adapt to new methods and strategies? How good at they at customer service? Are they enthusiastic about the upcoming marketing strategy?

These questions will help you and your client evaluate the readiness of the brand’s workforce for the marketing plan ahead. It will help determine if staff orientation or remuneration is necessary before embarking on a marketing campaign.

“Are You Aware of Laws and Regulations that Govern Marketing?”

This is another part of the marketing questions to ask a company during the planning stages of a marketing campaign. You should see to it that the client gets adequate information on the laws governing marketing practices and advertising in the areas they intend to operate.

Asides from the marketing laws provided by the constitution of your country, there are rules governing advertising on social media platforms.

Discuss resources

“What Resources Are Available at the Moment?”

This is an important part of our list of marketing questions to ask a company before concluding on the design for a marketing strategy.

Discussing your client’s budget is a good way to review what parts of the marketing strategy they can afford to execute.

There are always questions to ask about advertising, marketing strategy questions, and in general, questions related to marketing so as to cover every aspect of the marketing campaign like:

  1. Digital marketing, accounting,
  2. Market research
  3. T-shirt
  4. Vehicle and accessory branding
  5. Design and advertising, billboards
  6. Flyers and posters
  7. Performances for audio and video content
  8. Copywriting
  9. Advertising rates, et cetera.

“How Long Do You Intend to Carry on?”

Include this in your list of marketing questions to ask a company before concluding on the design for a marketing strategy.

This helps your client make provisions for future expenses that would be needed to keep the marketing campaign up and running.

“What Impact Do You Want This Marketing Strategy to Have on Your Brand?

marketing questions to ask a company

Every marketing campaign seeks to promote a brand’s products and services. But some genius marketing strategies go beyond the days of sales and production to have a lasting effect on the brand.

As part of your marketing questions to ask a company, get your client to talk about their vision for their brand. Hence, find intersections that will harness marketing tools and bring the brand to its destination. Good luck!

Also read: How To Create Social Media Content That Easily Goes Viral

Read More
7 Types Of Toxic Relationships To Avoid in Any Business

There are different types of toxic relationships you must avoid in any business. No one ever said that business would be accessible. Maintaining healthy and productive relationships with co-workers, clients, and other business associates can often be challenging.

Failure to avoid toxic relationships in business can only spell doom and disaster for your business.

Human beings are the most difficult species to handle. Like a coach’s selection of players for the match ahead, you must put your best men forward to yield excellent results in your business.

The types of toxic relationships highlighted in this article are written to prevent “had I known…” and unnecessary headaches.

This blog post will discuss seven different toxic types of relationships to avoid in any business setting!

7 Different Toxic Types of Relationships to Avoid in any Business

1. The Pessimist

types of people to avoid
A pessimistic young lady

Pessimists are toxic partners who never see any idea’s bright side, never agree with any suggestions, and never believe that a plan can be feasible.

They are very comfortable with the status quo and are nonchalant toward innovative thinking that could bring about change.

A toxic partner says no to every proposal and doesn’t see enough value in your products/ services to invest in or pay for them.

Such a person doesn’t believe in your dreams enough to make sacrifices and commitments. You will end up making no progress.

Pessimistic people find the company’s goals unrealistic and impossible to achieve.

Pessimists with their negative thinking can negatively impact the productivity levels at the workplace, leading to a lack of motivation, bad work ethic, etc.

2. The Incompetent/Unqualified Toxic Types of People To Avoid In Business

It does not matter what your reasons for wanting to partner with incompetent or unqualified employees may be. Incompetent or unqualified employees are toxic partners who will slow down your progress and yield nothing in the long run.

Making up for the mistakes of an incompetent and toxic partner costs a lot of time, energy, and resources. Chitra Reddy at WiseStep likens this to “suicide” in the business world.

Unqualified partners, unfortunately, fail at meeting customer expectations lots of times. When unqualified partners fail to meet customer expectations, huge losses of time, energy, and resources are invested.

Successful individuals and businesses have a reputation for good delivery and optimal customer satisfaction. With an incompetent business partner disappointing with every delivery, the reputation of your business is set to suffer as well.

3. The Dishonest Person

types of people to avoid

A dishonest person is a toxic partner and should never be condoned in a relationship, business or otherwise.

A dishonest person is very different from a suitable business partner and a threat to security.

The word of a dishonest person is unreliable, and you could never know their true intentions. “Don’t waste your time with people who aren’t 100 percent honest and upfront from the beginning,” Jonathan says.

A toxic partner could set aside the company’s values for their gains.

4. The Manipulative Business Partner

types of people to avoid

Whilst networking, you present your best traits to people and attract those interested. Some of these people could have ulterior motives in wanting to be your business partner.

One thing I am sure of is that your company does not want to partner with someone who would intentionally withhold support until you satisfy their wants.

People who underestimate your value and feel you are nothing without them are toxic. It would be best to never do business with them as they can influence you into sacrificial thinking.

As Isaiah Hankel at Entrepreneur puts it, you’ll start to believe that you have to sacrifice your happiness for others to be happy,

types of people to avoid

5. The Prejudiced

Another set of people you can call toxic partners are prejudiced people. Prejudiced people are the set of people who have the tendencies to treat other persons differently because of their race, gender, or religious beliefs. They are known to be prejudiced in business transactions as well. These are people you should avoid.

6. People With Bad Ratings/Reviews

types of people to avoid

Always find out how the person you are about to do business with has handled business deals in the past.

You could count on a highly rated individual or business to meet expectations. However, an individual or business with bad reviews and ratings will almost always lead to another disappointing experience.

Endeavour to check ratings and reviews via Google Maps or their social media handles. e.g. Facebook, Twitter, etc.

7. The Bad Client/ Customer

As a business person offering goods and services, some clients are no good for you. There are toxic things in a relationship that possibly exists between yourself and a bad client that you must look out for.

Freelancers often complain of elusive clients, clients who pay too little, and, worse, clients who don’t pay. If a client is being rude, insulting, or condescending from the start, your experience working with them will likely be depressing and highly stressful. Clients who fail to respect professional boundaries are very likely to make you cross them and should be avoided.

Conclusion

Always make sure you are making the best choices in your relationship. Looking out for these toxic types of relationships in any business will ensure you have fewer heartaches. The backbone of any successful business is its people. We at Hustle Africa wish you all the best.

Read More
7 Ways You Can Demand Good Governance Without Being on the Streets

#EndSARS Protest

Were there ways to have demanded good governance without being on the streets on that ill-fated day? Could the untimely deaths and the painful injuries sustained by young Nigerians be avoided? These questions make me shudder.

We’ve compiled a list of 7 impactful things you can do to effect a demand for change as a young Nigerian.

Tips For Demanding Good Governance In The Wake Of The #Endsars Protests

Spread Awareness

#EndSARS Protest

The power of publicity and awareness is one of the primary pillars that built the #EndSARS protests in Nigeria. Celebrities and influencers from Nigeria and other countries motivated their followers on the need to be heard by the government. You can do this too, responsibly.

Use your social media platforms to create an awareness campaign using your posts, status updates, comments, and messages. You’re not sharing unverified information, you’re simply sensitizing your audience on the importance of speaking up for good governance.

Share New Information, Thoughts, and Ideas

#EndSARS Protest

As the 2023 general elections inch closer, it is important to share your ideas for a better nation. Our leaders are as human as you are, and nobody knows it all.

Share your ideas for quality leadership within your local community.

Do you have any creative ideas to help unify our people? Share them.

Make Financial Donations To Worthy Causes

#EndSARS Protest

Financial donations for the #EndSARS Protests in Nigeria helped provide food and water for protesters.

Your donation will make it possible to effect change in the grassroots and in other areas where the citizens need awareness.

Provide Legal Assistance

Lawyers supported the #EndSARS movement by securing bail for arrested protesters.

If you are not, assist by spreading awareness about the news of the arrest of peaceful protesters and appeal to legal practitioners to intervene.

Share and repost information that can help bring guilty SARS officers to book. Share information about ongoing protests and live streams.

This would serve as evidence of misconduct on the part of bad eggs amongst the peaceful protesters or the armed forces.

Create Posters, Websites, Infographics, and Artwork

If you are an artist, graphic designer, or web designer; your talent, creativity, and skills are very crucial at a time like this.

Help create posters about upcoming protests and related #EndSARS event to help spread awareness and boost turnouts.

If you are a web designer, you can help by creating websites dedicated to the #EndSARS movement.

As a graphic designer, you can create infographics, slideshows, and carousels that discuss #EndSARS-related topics for easy dissemination.

Artists can play their part by helping to tell the #EndSARS story with their artworks and illustrations.

Fight Against Information that could be False or Harmful

#EndSARS Protest

Some individuals with malicious intentions took to social media to spread fake news, hate speech, and manipulative conspiracy theories.

Bad people use false and manipulative information to prey on the minds of the vulnerable and unsuspecting to discredit the #EndSARS protests or cause harm to targeted individuals or groups.

Here’s how you can help:

Don’t form opinions based on only a title, as titles can be deceiving. This way, you can safeguard yourself from being a victim.

Debunk false or harmful information with trusted sources and research, and share your findings on social media platforms.

Sign and Share E-Petitions relating to the #EndSARS Movement

E-Petitions have long become an easy way to make a difference; contribute to the strength of a cause, and gather support.

With a few clicks, you can contribute to impactful decision-making; make financial donations, and share petitions with other users to support the cause and bring about change.

Several petitions related to the #EndSARS are ongoing on the E-Petition platform change.org. Here are a few links to help you begin:

Support the #EndSARS Protest:

https://www.change.org/p/united-nations-support-the-endsars-protest?recruiter=887814494&recruited_by_id=e3e205d0-8080-11e8-9994-23ca97a86964

End SARS, Stop Police Brutality and Reform the Nigerian Police Force:

https://www.change.org/p/the-nigerian-government-end-sars-stop-police-brutality-and-reform-the-nigerian-police-force

ENDSARS and Reform the Nigerian Police Force:

https://www.change.org/p/nigerian-government-endsars-and-reform-the-nigerian-police-force?recruiter=1112238242&recruited_by_id=3f8f9380-a89c-11ea-aa2b-45b8f3e8f629

Stop the Harassment and Killings by the Special Anti-Robbery Squad of the Nigerian Police Force #EndSARS:

https://www.change.org/p/united-nations-end-harassment-killings-by-the-special-anti-robbery-squad-of-the-nigeria-police-endsars

Read More
5 Buyer Personality Types And How Best To Sell To Them

Do you know that there are buyer personality types? What do I mean? People have different approaches to reaching a logical reason why they have to buy a thing. 

You must never sell to your customers the way you want to be sold. Except you have the same buyer personality type as that person, you will not sell.

I know you don’t fully understand. Let me explain further. 

People have different personalities. Some people will buy your market even before you start persuading them. Some others will say, “I will get back to you”. Another group will say “Are you sure that this thing will work?” etc.

You must learn to spot the different types of selling. Customer personality types are a must-learn to soar in business.

Let me break it down like this. We have:

  1. Decisive Buyers
  2. Collaborators
  3. Social Buyers
  4. Skeptics
  5. Analysts

Our Top 5 Buyers’ Personality Types And How To Sell To Them

1. The Decisive Buyer Personality

Ever had a customer who you initially thought was bossy but in the end, your sale went through? If this is familiar to you, congratulations! You have just passed the directives test!

The directives are those customers that are results-driven. They always want to win. When they come to patronize you, it seems like you’re being ordered around. Be cool, it’s their nature.

With this buyer personality type, you want to put in more effort than normal. Because these people can seem bossy, demanding and impatient.

How To Sell To Them

  1. Be decisive in your marketing strategy.
  2. Show that you’re willing to take risks to satisfy them.
  3. Relax, but don’t ever be caught off guard.
  4. They like conflicts, always be ready with your resolution tactics.

2. The Collaborators Are Another Buyer Personality Type

If you are lucky to get contacted by this buyer personality type, then you can be sure of a ‘happily ever after.’ This set is the exact opposite of the directives. Solving problems is what they do best. And they have very sweet personalities. Very deliberate, tactful, friendly, accommodating, and adaptable.

How To Sell To Them

  1. Always draw up a detailed agreement that benefits all parties involved. It means a lot to them.
  2. Take time to explain in detail the terms of your agreement.
  3. Allow them to feel free to make contributions and express their opinions.
  4. Understand that the whole buyer journey might be a lot slower. This is because things have to be explained in detail. But we trust you to make it worth it.

3. The Social Buyer Personality Type

customer persona

This buyer personality type loves to interact. Think of the social butterfly. These are the customers who will ask you to meet them at a party. The ones that come out for drinks to discuss. To get the best out of them, engage them socially.

They are active people that believe in teamwork and are problem solvers. Their most attractive feature is their ability to build relationships. They have goals and are good conversation starters. You can never get bored talking to this buyer personality type.

How To Sell To Them

  1. Save the technical details. You’ll bore these ones to sleep.
  2. Listen to their ideas, and share in their excitement. They like to talk about things that interest them.
  3. Think fun conversations. Make marketing a social event and you will win them over.
  4. This type of customer would rather talk about their last vacation on the beach than listen to your official business.
  5. Always fix social settings for your meetings. You want to keep them excited all the time.

4. The Skeptical Customer Personality

buyer personality types
Man examines product before purchase

While they’re not exactly the opposite of the social buyers, the skeptical personae are also called the self-examiners. They are critical thinkers, observant, and quite reserved.

They won’t trust you easily, but once you prove yourself to be reliable, you’ll have them eating out of your palm.

Just be ready to spend more time and effort on winning them over. These ones take pride in their realism as much as they hold on to their rigid conclusions.

How To Sell To Them

  1. Be a professional and come correct. They often prefer email to phone calls because they want things spelled out in black and white.
  2. Skeptics take privacy very seriously. Again, be a professional.
  3. Be patient. They might not respond to you immediately, but that’s only because they’re considering your offer.
  4. Don’t personalize the relationship, or be too friendly.
  5. Be ready to explain and explain again.

5. The Analytical Personality Style

buyer personality types
Young man thinking critically | Freepik

The analysts are the data lords. To win them over, you will have to provide them with every detail of the business. Don’t get it twisted. Analysts do get ideas and still try out new things. But they just happen to take a lot of time doing it.

Also, they are the very cautious ones. Always obedient to rules. They also follow procedures and keep to standards. In a nutshell, we can say that “the analysts” are problem solvers. Why? They examine from all angles of things before taking an action.

How To Sell To Them

  1. Make sure you come with every bit of data to back up your discussion. Your accuracy is important to this buyer’s personality type.
  2. Don’t wait too long to take action. They often spend too much time analyzing. Help spur them to action without giving the impression that you’re criticizing them.

Now that you know these buyer personality types and the different types of selling involved with each of them, do well to observe your next set of buyers. You’d know how best to sell to them and your business will improve!

Also Read: See How To Know Your Ideal Audience On Social Media

Read More
See How To Know Your Ideal Audience On Social Media
I scream inwardly when a business positions itself in front of the wrong audience. Many businesses are sitting at this table today. If you do not know your ideal audience on social media, your business will suck.
 
The audience of any business is the soul of that business. Little wonder we refer to them as kings.
When going into a business, there are basic factors to keep in mind if you are going to thrive.
 
One of such is knowing how to define a target audience. This is part of target marketing.
 
In this article, I will be pointing out some ideas on how to achieve this. And with that knowledge, you’ll know how to find your ideal audience on social media.
 
Let’s take a ride together as I discuss these ideas and how to use them to grow your business.

Here’s How To Define A Target Audience

Knowing a target audience makes it easier to know how to define it. Because you can’t define a target audience without first knowing who they are.

A target audience is simply a group of people whom you are creating a service for. When you know how to define a target audience, your task gets easier. And this will help you have an idea as a producer on where to channel your energy and resources.

You need to know that a target audience is a major key to your success in business. And this set of people are your customers and everyday followers.
 
So, don’t allow all your investments to go to waste by focusing on the wrong set of people. Also, when you define your target audience, it saves you time and resources.
 
It’s not how far but how well. You don’t need everybody but that specific set of people who can push your business to the next level.
 
So, I will be listing a step-by-step guide on how to define a target audience. And also, how to find an audience on Social media.

Step by Step Guide In Defining A Target Audience

STEP 1: IDENTIFY YOUR TARGET AUDIENCE

how to define a target audience

The first step in defining your target audience is to know who these people are. And you can do this by creating data for them. I will share below some important data you should look forward to keeping. You’ll find them useful since you now know the importance of having a target audience.

Use Demographics
It is a person’s characteristic encoded for statistical analysis. Examples of data encoded in demographics are:

•Name
•Age
•Gender
•Occupation
•Income
•Marital Status
•Level of education
•Common values

Psychographics
The use of demographics to obtain marketing data from people’s attitudes, lifestyles, etc is psychographics. Unlike demographics, it can be hard to know the psychographics of a set of people. Because these bits of info are personal traits they possess alone. But, some psychographics you should keep in mind are:

• Know Your Audience Through The Activities They Do

how to define a target audience

Identifying your audience will help determine where to concentrate your effort on. Find out what activities they do. What are their hobbies, areas of interest, etc? Examples of these activities are:

1. Private home tutoring
2. Video game addiction.
3. Painting and sculpturing

• Opinions on related topics
Find out how your audience thinks. Also, you need to know how they understand and react to topics related to your brand. And what their opinions and interests are on these topics too. For example:

1. What do they think about buying online or going to the market to see and pick.
2. What they would rather go for remote jobs or a 9-5 office work.

Their responses to these give you a clearer view of how best to relate to them.

LOCATION
As a producer, you’d need to know the location of your major customers. Narrow it down to the countries where you have the most customers. Then the states. And lastly, the cities or neighborhoods if you mean it.
This is vital info in knowing how to define a target audience. Because it helps you focus on the right set of people.

Brands with their markets online would also need to know these for the same reasons. Just maybe, you might need to open retail shops in those locations.

Step 2: How To Find An Audience On Social Media

how to define a target audience

You may be surprised to know why you have a very little audience. Even when you push a lot of products to social media. Small scale businesses are growing on social media. So you wonder why yours seems slow. Best bet, you’re not doing it right.

Because of this, you have to first figure out which social media platforms your audience uses. Then create more content there.

Create a Survey
Finding your target audience on social media needs a strategy. A survey helps you get accurate data on the audience you are dealing with or about to deal with. And you might want to create a survey to check the statistical analysis of major information you might need about them. Such info includes:

1. What social media platform do you consider a favorite?
2. What kind of brands do you have interests to follow?
3. Do you read shared content if they are catchy?

Compile their answers and fix a good strategy in line with the results. This is a great means to know how to define a target audience.

More Guidelines On Knowing Your Audience On Social Media

Narrow Your Audience For a Start

When finding your target audience on social media, I advise you to narrow your audience for a start. And for social media marketing, you might want to narrow it down to search engine optimization (SEO). Or advertising, etc. While you’re finding your target audience, search for some content creation samples used by competitors of your brand.

This gives you an edge when putting up your content. And narrowing your audience will save your budget on ads. This step is mainly because you wouldn’t want to waste money on ads that wouldn’t yield results.

Know Their Niche Influencers

This step is also important in finding your target audience on social media. Try to know the influencers or admins of these niches where you have your target audience. They would be of help sometime in the future. Knowing them would enable you to know their settings, services, and content strategy.

Also. you’d get to know the interests of your audience, posts they react to or comment on. Using Facebook ads can help you make this process faster and more accurate. When you’ve found the group of people you are looking for, then you can pursue your marketing goals.

These steps on how to define a target audience have helped thousands of people grow their brand. Pin this article and follow accordingly to maximize your reach!

Also Read: Top Content Marketing Experts You Need To Follow On Instagram

Read More
Best Content Marketing Experts To follow on Instagram for Knowledge

I was once searching for best content marketing experts to follow on Instagram for knowledge. Twitter doesnt allow for long text posts so I struck it out of my mind. Facebook was just too rowdy for me.

There were so many self acclaimed content marketing experts. These people were only interested in selling courses and eating my hard earned money.

From so many trial and errors, I finally found the real experts on Instagram. Over a period of time, i noticed that they dished out content that will guarantee growth in the long run if you abide faithfully.

They are not just educational Instagram accounts. They are also the best inspirational and interesting accounts to follow on anything content marketing.

Content marketing experts to follow on Instagram teach cool business tricks. Business tricks that get you to be seen and heard on social media. And the best part is that they are absolutely free.

Lets dive in!

We’ve Answered The Question: Best Content Marketing Experts To follow on Instagram for Knowledge

1. Neil Patel

who should I follow on instagram

Google

Neil Patel is not only an author but an entrepreneur, marketer, and blogger. He is also the co-founder of Crazy Egg, Hello Bar, and KISSmetrics. Also, Neil is a Search Engine Optimization (SEO) expert with wonderful Digital Marketing skills. He is also the founder of an agency, Neil Patel Digital. This way, he helps bloggers grow through the videos he puts up on his YouTube channel and his famous blog, Neil Patel.

Neil Patel Digital is definitely one of the best content marketing expert you should follow on Instagram. Going through his Instagram page, one can see that there are lots of active users and engagements. And his creative and quality contents are also one factor that draws people to his page.

2. Digital Marketing Institute

who should I follow on instagram

This business page is popularly called DMI. DMI makes it to the list of the best content marketing experts to follow on Instagram for knowledge. As a digital marketing page, it centers on making digital marketing a fun thing to learn and be part of. It also creates an avenue for growth for its followers. DMI also has an online course for interested applicants. You should be a part of this process if you are a digital marketing lover.

3. Hubspot

who should i follow on instagram

Brian Halligan and Dharmesh Shah founded Hubspot in 2006. It is a famous American developer and marketer of software products for inbound marketing, sales, and customer service. With thousands of customers around the world, it is indeed one of the leading platforms to follow for content marketing knowledge. Hubspot’s Instagram page is a great platform for sales, customer service, and CRM software. It can also be said to be a business helper. Their Instagram posts will inspire you.

Follow These Experts Too

When it comes to content marketing, you better be following these guys.

4. Julia McCoy

who should i follow on instagram

Google

Julia is the owner of the brand, The Content Hacker, where she leads and teaches marketers. She’s also a serial entrepreneur, content marketing strategist, and a renowned content marketing advocate. Julia McCoy mentors and leads writing operations at her agency, Express Writers. She is also a successful entrepreneur and bestselling author. Her official Instagram page is full of in-depth knowledge, quality, and creativity. She’s on Instagram as fementrepreneur. You can check out her posts.

5. Mark Schaefer

Google

He is a successful author and entrepreneur. Mark Schaefer is a content expert you should add to the list when the question “who should I follow on Instagram” pops up. Mark is known for his intelligent writing career. He has inspired a great number of marketing enthusiasts. His book, “Marketing Rebellion: The Most Human Company Wins” is one handy book for prospective marketing individuals. If you’re one of such people but you’re yet to get a copy, you don’t know what you’re missing!

6. Ann Handley

Google

Ann Handley is another content expert to follow on Instagram. She’s a digital marketing pioneer and writer. Also a speaker, she inspires marketers to do wonders with marketing. And these wonders bring about real-world results. Ann is also a Wall Street Journal best-selling author. She’s a partner at MarketingProfs. Her experience is such that you’d want to share from.

7. Jay Baer Is Also A Content Marketing Expert To Follow on Instagram

who should I follow on instagram

Google

The world’s most retweeted person by digital marketers, Jay is spectacular for giving contents cooler meaning. As a business owner or prospect, Jay is your all-time answer to content marketing expert you should follow for knowledge on Instagram. Jay Baer is the founder of the digital marketing consulting agency, Convince & Convert. He is also a digital media entrepreneur and a lot more. His posts expose one to the goodness of content marketing and how to grow using customer service.

8. Mike Allton 

Google

He’s on Instagram as bloggingbrute. Mark is a content marketing practitioner and brand evangelist at Agropulse. He’s also an award-winning social media blogger and author. His posts center on social media hacks and tools. Mark Allton blogs about the latest social media trends, techniques, and growth tricks. You can learn more from his page.

9. Jane Manchun Wong

who should I follow on instagram

Google

Thinking of best content marketing expert to follow on Instagram for knowledge, think Jane Wong! She  possesses all it takes to take you to the next level in your content marketing journey . She focuses on creating social media news and making discoveries on features. Also, she is a tech blogger. Jane Manchun Wong is on Instagram as wongmjane.

10. HustleAfrica.com

This is a fast-growing content agency to take note of when looking for the right Instagram accounts to follow. Hustleafrica.com is known for its accurate delivery of explicit content. This website is targeted at helping business owners grow their businesses with S.P.I.C.Y. content. They are your number one resource for lifestyle entrepreneurship.

Their contents are not only customer-friendly but also come with quality and inspiration. This combination pushes lifestyle business owners to greater heights. You can also follow them closely to enjoy the value at its peak!

In conclusion, the pages you choose to follow as a business owner would also determine your business growth. So, next time you are faced with the question, “Best Content Marketing Experts To follow on Instagram for Knowledge,” don’t hesitate to refer to this blog.

Also Read: How To Create The Perfect Instagram Bio For Your Business

Read More
Top Content Marketing Trends In 2021 To Watch Out For

In a few months from now, we’ll say goodbye to 2020 in anticipation of the year 2021. Content marketing trends 2021 will surely be a blast as everything in and out of the digital world evolves even more. And these trends are already planned and positioned ahead to make Google searches easier and a lot faster.

Read More
5 Special Features of A Successful Content Marketing Campaign

If you’re looking to create a successful content marketing campaign, it’s important to know what makes one tick. Good marketing is essential for any business, regardless of size or industry. Good marketing can help you create a strong brand identity, reach new customers, and increase revenue.

There is a big difference between good marketing and strategic marketing. Good marketing is something that most businesses do, but it is not enough to be successful. Strategic marketing is what sets apart the successful businesses from the ones that fail.

 A strategic marketing plan will help you focus your efforts and achieve your goals.

So, what are the key features that set apart the campaigns that achieve real results?

In this blog post, we’ll outline five of the most important ones. Keep these in mind as you develop your own strategy, and you’re sure to see better results!

The first and arguably most important feature of a successful content marketing campaign is a clear, well-defined goal. What do you want to achieve with your content? Are you looking to drive sales, increase brand awareness, or something else entirely? Once you know what your goal is, you can develop the rest of your strategy around it.

Another important aspect of a successful content marketing campaign is a deep understanding of your target audience. Who are you trying to reach with your content? What kind of language do they respond to? What topics are they interested in? If you can answer these questions, you’ll be able to create content that resonates with your audience and drives results.

In addition to having a clear goal and understanding your audience, it’s also important to make sure your content is high-quality. This means more than just ensuring that it’s error-free and grammatically correct; it also means making sure the information you’re providing is valuable and relevant. Your audience won’t waste their time reading subpar content, so don’t waste your time creating it.

Will you be relying on social media, email marketing, paid advertising, or something else? Make sure you have a plan for getting in front of your target audience.

Finally, it’s important to measure the results of your content marketing campaign so that you can adjust and improve your strategy over time. Look at things like web traffic, conversion rates, social media engagement, and any other metric that’s relevant to your goal. By regularly evaluating your performance, you can make sure you’re always moving in the right direction.

By keeping these five key features in mind, you can develop a content marketing campaign that’s sure to drive real results.

Also Read: Win Your Customers Over With These Powerful Marketing Phrases

Read More