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How To Create Social Media Content That Easily Goes Viral

content creation ideas for social media
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Oluchi Nelson
Sunday, 20 September 2020 / Published in Featured, Hacks

How To Create Social Media Content That Easily Goes Viral

A year ago, we knew the world was going global. Fast forward to now, the world already has gone even more global. With a few content creation ideas for social media, your content can now go viral; even the content you created with your smartphone in the comfort of your home. It’s safe to say social media has made life much easier than we could ever have imagined. Ranging from Facebook, Twitter, Instagram, LinkedIn in no special order, we have been able to achieve more for our businesses in less time.
Content creation ideas for social media still is not really a walk in the park. Because of the large amount of content available on social media, the attention span of social media users is really low. The following fact kept popping up at the 2019 Social Media Week London conference: “The average human attention span is 8 seconds which is shorter than a goldfish.”
These days, to create the kind of content that will go viral, you will have to do the most. Not to worry, we’ll share with you some content creation ideas for social media that your business will benefit from. And when your content goes viral, don’t forget who gave you tips.

The Most Creative Content Creation Ideas For Social Media

•Use Info-graphics

 

View this post on Instagram

 

Want to get your audience to stop the scroll? Use graphic communication.⠀ ⠀ A well-structured graph, chart, or infographic communicates your information quickly and better. Plus, you get better engagement. And isn’t that what we all want?⠀ ⠀ According to research, picture-based posts have 600 times more engagement than text-based messages on social platforms.⠀ Tag somebody who needs this info. .⠀ .⠀ .⠀ .⠀ .⠀ .⠀ .⠀ .⠀ .⠀ .⠀ .⠀ .⠀ .⠀ .⠀ .⠀ .⠀ .⠀ .⠀ #ProTip 

A post shared by Content Agency (@hustleafrica.co) on Aug 21, 2020 at 4:10am PDT

Compared to texts, pictures and videos have a higher chance of making a content go viral. Not everyone wants to read an incredibly long text, not everyone has that patience. Infographics are very relatable if there has to be a comparison on which works better. Users are 30 times more likely to read an infographic than a text-based article.
Also, up to 60 per cent of your site’s approval rating depends on your colour scheme— using a scheme that works for you and your target audience will earn you more shares and retweets if it were a Twitter piece of content. The same goes for other social media platforms; Facebook, Instagram, LinkedIn, etc.

•Social media content creation ideas have to be interesting

 

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We all know the Bible story about how Esau sold his birthright for food. He couldn’t wait, he wanted instant gratification. Let’s bring it home, shall we? As business owners, investing in our businesses sometimes is demanding. We need to run ads, buy equipment, take courses, etc. The spirit of Esau will suggest to you that some of these things can wait. It will say #Yolo and babygirl for life. But delayed gratification is so much better! You’re investing in your business for future gain, and you should be proud that you’re able to do it. Please don’t be like Esau. Give your business what it needs to grow, stand out and thrive. You’ll be glad you did. Thank you for attending our Ted talk this morning. Tag your fave chop life crew. . . . . . . . . . . . #shalaye #spiritofesau #bbnaijareunion #dоnоtgiveup #procrastinationatitsfinest #delayedgratification #growyourbusiness #thursdaymotivation #thursdaytips

A post shared by Content Agency (@hustleafrica.co) on Sep 3, 2020 at 1:50am PDT

Don’t bore your audience with very irrelevant and uninteresting content. Nobody would choose a write-up on how you brush your teeth thrice daily to another write-up which talks about using dog poop instead of chocolate chips to make cookies. I know that isn’t possible, but how would you know if you don’t read to see how possible it could be? Before you even think of creating viral content, ask yourself a few questions:
  • How would I react to this content if I were to be the audience?
  • How captivating does this look?
  • Does it carry an appealing aura?
  • Can I relate to this?
Answering these questions correctly is a great way to start creating viral content

•Use Catchy Headlines

content creation ideas for social media
Before I decide to click on a particular post out of a thousand and one on my news feed, there sure has to be good reasons. The first impression is all that really matters when creating viral content. A catchy headline is the fastest way to draw the attention of an audience. Try to be very creative with your titles and before you know it, everyone is engaging on your posts.
•Know Your Audience
creative content ideas for social media
You can only take a horse to the river, but you cannot force it to drink water. Because well, it might not be thirsty at that point, or it just doesn’t want water. Okay, enough of the proverbs. How do you relate with someone and expect them to be totally satisfied when you barely even know what tickles their fancy?
Understand your audience if you want to have a high engagement turnout on your piece of content. Make quality research on what they like and what they don’t. Find out about their interests and how you can write in line with it. Add this to your tricks on creating viral content and maybe, just maybe this is the exact piece you have always needed!
•Create Relatable Content

 

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Is this right or right? 😂 Which other word that starts with F gives you joy other than food and Friday? 🤔 Tell us 👇 . . . . . . . . . . . #fridaysarebeautiful #tgif #lovelyweekend #weekendplans #niceweekendeveryone #hustleafrica

A post shared by Content Agency (@hustleafrica.co) on Sep 18, 2020 at 8:05am PDT

Even if no one really says it, everyone wants to hear people tell them stuff about themselves. This is why reality tv does so well. Reading a write-up or watching a video that you can relate to 100% gives you more reason to check back on the writer’s page to see if there are more of that kind of content. Creating viral content is easier when you are a people person. This way, you might even have people checking to see if you have new posts even without your knowledge.

• Use Humour In Your Posts

creative content ideas for social media
The world is full of sadness and depression already, so your content won’t do badly if it were a funny one. Funny posts go hand in hand in creating viral contents, as people love good things. A lot of people would also want to share with their friends what made them laugh so hard, thereby, winning you more publicity.
•Give People New Ideas

 

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It’s no longer news that businesses are going online in order to be as visible as possible to people. This means your content has to stand out to people enough that they want to stay in touch with your updates. That’s why your fashion brand needs a content strategy as much as content marketing. •You’ll be able to get more loyal customers with a well structured strategy. •You’ll be able to share useful tips and techniques with your audience •You’ll be able to tell your brand story in a unique and compelling way. •You’ll have a consistent brand look. All these reasons and more are why you need a content strategy for your business. 

A post shared by Content Agency (@hustleafrica.co) on Sep 17, 2020 at 2:05am PDT

People will get curious when they see posts that prove or disprove something. Say, a post about the dangers of eating a particular kind of snack, or a post that gives reasons why this is true and that is not. Let people in on the new investigations you have made and their results. Tell people why they should use a bridge only at night(this is not a thing), anything to spring up their curiosity! You would not only get more shares but more views and followers too!
•Make Inspiring Posts
Forget about the happy faces people put up on social media and be realistic with your content. Not everyone is happy, not everyone is doing as good as their colleagues or peers. Sometimes, all someone needs to have a great day is an assurance that they actually would have a great day! Inspire people, back up your words with sweet quotes that can work for you too. People appreciate uplifting contents, so, do well to use them more often. You don’t know who you might just have saved from suicide!
Following these tips will help you find it easier creating viral content. Check back for more posts like this. See you!
Also read: 25 Awesome Ways To Create The Most Engaging Video Content
Tagged under: social media content, social media content creation, viral social media content

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