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HOW TO START A PROFITABLE PODCAST IN NIGERIA

People are often confused as to how to start a podcast in Nigeria. Apart from starting a blog or a YouTube channel, many Nigerians are looking at podcasting as a way of influencing and gaining fame. As a podcaster, aside from the many obvious benefits, you can also make money from podcasting by monetizing your podcast. All this will be shared with you in this article, so read it to the end. First, let us start with the most common questions asked by Nigerians about podcasts. The cost of starting a podcast depends on the equipment and space you need for podcasting. Many think they need big equipment and a recording studio before they can start podcasting professionally in Nigeria, but this is not really true.

You can also buy your recording equipment if you can afford it. If you need to construct or build a studio for your podcast, you will need a starting capital of between #300,000 and #1,000,000. If you do not want to construct a studio for your podcast, you can rent a studio on a part-time basis. There are podcast studios in Nigeria that can be rented for podcasting, like our podcasting studio located at Royal Bed Estate, Allen Avenue, Ikeja, Lagos State, Nigeria.

There are different ways you can make money from podcasts in Nigeria.

It is just like making money on a blog or YouTube channel.

The common ways you can make money from podcasts in Nigeria are through:

1. Sponsorship & Advertising

2. Affiliate Marketing

3. Premium content

4. Membership

5. Collaborations

But to make money off of your podcast, you need to build up a sizable audience, with at least 1,000 listeners per episode. You might be wondering if this is really possible, but you can rest assured that at Hustle Africa, we are experts at marketing brands to raise their profile and reach more people.

How to Start a Podcast in Nigeria

Here are steps on how to start a podcast in Nigeria.

1. Choose a Podcast Name

Before starting your podcast, you need to decide on your podcast name. Think of this as the name of a YouTube channel. The name you choose for your podcast has a lot to do with branding. It has to be simple and easy to remember. It is best if your podcast name is just one word, but if it is more than a word, it should not be more than three words. These three words must be simple and not complicated so that your audience can remember them easily. To make this easy, you can develop three names and get your knowledgeable friends to choose the best name for you. After choosing a name, the next step will be to choose a profitable podcast niche.

2. Choose a Profitable Niche

When it comes to picking a podcast’s topic, or niche, it’s important to choose something you’re passionate about. But don’t just pick any old thing – make sure there’s an audience for what you want to talk about.

There are a few ways to determine whether or not people will actually want to listen to your podcast. First, check out other popular podcasts in your genre and see if there’s room for another show.

You can also search social media and Google to see if people are talking about the topic you want to cover. If there’s enough interest out there, then you can move on to the next step.

Remember that when you start a podcast, you’re not just creating content—you’re creating community. And that’s what people crave: connection. Just like in this blog post, your show can be a source of support and friendship for people who might not otherwise have access to those things. Plus, by monetizing your show, you can make money while you sleep!

Whether you like it or not, the podcast niche you choose will determine whether your podcast will be successful or not. When you choose an interesting topic or niche and many people or traffic listen to it, you can monetize your podcasts fast.

There are different podcasting niches that are profitable. These niches or topics range from business, investing, relationships, tech, and more. You can base your podcast on any of these topics if you are knowledgeable about them. You can also experiment to know which is best for you before focusing on one.

3. Start Recording Episodes

After experimenting and ensuring you understand the podcast app, you can now start recording your podcast. To start recording your podcasts, you need to draft out your first ten topics. While thinking of these topics, make sure these topics are related. If they are not, break the episodes into parts to make your listeners always come back to listen to all your episodes. As time goes by and your listenership is increasing, you can start featuring people of influence on your podcast.

4. Start advertising/promoting your podcast

The first step is to create great content. Once you have that, you need to get the word out there and market your show. You can do this by promoting your podcast on social media, on your website, through email marketing and by getting marketing agencies like Hustle Africa to help you at a very affordable rate.

You can also reach out to influencers in your niche and see if they’ll promote your show although that can be very expensive. Finally, make sure you’re using keywords so that people can easily find your podcast when they’re searching for something specific.

Be sure to include these keywords in your show notes or description as well. And remember: if you do not know how to get good keywords for your podcast or if you really want to take things up a notch, try an ad campaign or sponsored posts and get a marketing agency, like Hustle Africa, to help you promote it because we have expertise in this area and more. It will be worth it!

Conclusion

Podcasting is just like blogging. It is a lucrative business, but it takes time before you can start making an income from it. It demands consistency and dedication. This will make you famous locally and internationally.

If you are passionate about podcasting, you can start your own podcast in Nigeria, especially now that only a small percentage of Nigerians are into it. Apart from this, there are many other benefits of having a podcast. Be among the first Nigerians to start a podcast today and remember to hurry now to our podcast studio at Royal Bed Estate, Allen Avenue, Ikeja, Lagos State, Nigeria for a studio space at an affordable rate.

Also Read:https://hustleafrica.com/2020/08/09/how-to-start-a-business-in-nigeria/

THE ULTIMATE GUIDE TO BECOMING A PEOPLE PERSON

When you treat your customers or people around you like numbers and not people, this makes it obvious you’re not a people person. Stop treating them as if they were sheep! You’re a marketer who knows—or should know—that your customers are people.

And yet, when designing marketing campaigns and strategies, you tend to put a one-way lens on things, separating the customer from their own emotions.

In the end, you fail to see all the consequences of your actions. Your words have an impact, and this impact is much bigger than you can imagine.

People skills are very important in every aspect of your life. From starting and maintaining friendships to entering the workforce, it is crucial that you have a number of people skills.

Are you insecure when talking to people? Would you like to learn how to become someone who is confident and sure of themselves? If so, then read on!

So, don’t get discouraged if you’re not getting along with your customers now. This ultimate guide that I’m about to present to you will change everything. All it takes is a better understanding of your target audience to create a relevant and effective strategy for it.

Being a people person is one of the most important skills you can have in your career or business.

It doesn’t matter if you’re an introverted or extrovert—if you want to succeed in your career or business, it’s important to understand how to relate to people.

Here are some tips on how to be more people-savvy:

1. Be genuinely interested in other people, because if you’re not, then you’re not a people person.

2. Don’t be afraid to ask questions.

3. Show empathy when someone tells you something personal or sad.

4 Don’t judge others for their personal choices—they’re just doing what makes sense for them!

5. If you’re having trouble talking to someone at first, ask them about themselves—that always works!

6. Practice your handshake—you don’t want it to be too hard or too soft; just right! And remember to look them in the eye when you shake hands with them; it shows that you’re confident and engaged with what they have to say!

7. If someone asks you a question, don’t just answer “yes” or “no”—give an explanation for why you did something or thought something instead of just saying “yes” or “no.” This will make sure that they know what’s going on inside your head, so they can understand where YOU are coming from rather than just assuming things about you based on what they know about themselves (which isn’t very much).

It’s time to become the best version of yourself for your business/career growth and stop making it obvious you’re not a people person!

We’re all looking for ways to improve ourselves, our businesses, and the world. But if we’re being honest, it can be hard to get around to doing something about it. When you finally figure out what you want to change, it can feel like an endless battle with yourself.

CONCLUSION

This post is more of a collection of ideas that come together to help you be a better person. I have no doubt that these will improve your everyday life in ways that will give you an advantage over others.

Ultimately, it will help you become a more successful person in almost any domain, from business to relationships (romantic).

Let’s face it: we all want to make friends. Sometimes, though, it feels like you’re the only person in the world who doesn’t have a group of pals to hang out with.

You could just resign yourself to being alone forever, but that’s no fun. So we decided to put together an easy-to-follow guide for making friends—even if you’re not sure where to start.

Also Read: https://hustleafrica.com/2021/10/07/growth-hacking-for-startups-in-africa/

EVERYTHING ABOUT THE WOW EFFECT EMOJI ADDS TO BUSINESS.

We love emoji, and we know you do too. But have you ever thought about how they can help your business? Let’s talk about it! When you’re trying to convey something to someone, sometimes words just aren’t enough.

You need a little extra oomph, and that’s where emoji come in but not just any old emoji will do! We’ve been talking about how the WOW effect is a powerful way to engage your audience. It makes an impression, but did you know that using the right one can actually increase your conversions? It’s true! If you’re looking for a way to boost your business, look no further than your phone’s keyboard.

That’s why we’re going to be taking a closer look at all things WOW effect emoji add to businesses in this blog post. We’ll cover everything from how they work, why they’re so effective, and how they can be used as a marketing strategy. So let’s dive right in!

WHAT IS AN EMOJI?

This is a visual representation of an emotion, object or symbol that can be found in most modern communication apps, such as Instagram, telegram, WhatsApp and Facebook etc. The primary function of emoji is to fill in emotional cues otherwise missing from typed conversation. Some examples are 😂, 😃, 🧘🏻‍♂️, 🌍, 🌦️, 🍞, 🚗, 📞, 🎉, ❤️, 🍆, 🏁, among many others. There are various genres in which emoji exist. They include facial expressions, common objects, places, types of weather, and animals. There are majorly pictures rather than typographic approximations. The term “emoji” in the strict sense refers to such pictures which can be represented as encoded characters. It is sometimes applied to messaging stickers by extension.

WHY YOU SHOULD USE EMOJIS FOR MARKETING.

A lot of brands on social media now use emoji in their messaging and branding. Studies have equally shown that using an emoji in a tweet will increase engagement compared to messaging without them.

Beyond these statistics, emoji can also help to make your brand more relatable. Add context to your messaging, and appeal to the emotions of your audience on a deeper level.

• It gives your brand a human feel

When your audience trusts your brand, they’re more likely to recommend you to others and become long-term supporters.

There is this extra level of relatability and personality using emoji in your messaging can add to your brand. You can humanize your brand and relate to your audience by speaking their language with the emoji they use daily in text messaging and personal social posts. On more professional platforms like LinkedIn, this can help your brand stand out in a sea of text posts.

Rather than using them to communicate, you can create more eye-catching lists, or emphasize your posts and headlines with symbols.

• It betters your brand engagement

An emoji is fun and engaging hence the reason why people use it to communicate with family and friends. So, when you see your customers as family you will know that you can get to engage them with emoji. They’re fun and engaging! It can create a massive boost in engagement for your brand when used correctly. It’s clear that something about an them that makes people want to engage. This is because they stand out among text posts and have a friendly, casual appearance. Plus, many social platforms now support searching by emoji so they’re more universal than images and video. No matter what channel you’re using, adding the right one can boost engagement and lead to a higher conversion rate.

• It adds more depth and context to your content

Using emoji in your marketing copy can also add extra context to your messaging. In the same way that an exclamation point can change the tone communicated by your message. That’s how adding one can convey emotions that you can’t do with text alone. It won’t replace good copy but they can work together to add more depth and meaning to your words. Take for instance, twitter has limited character count. This can add extra context and emotion to your message when you can’t use extra words.

• It encourages two ways communication

When someone wants to get something, the first place they consider is social media. The rate at which emoji’s improves communication cannot be overemphasized. Something as simple as a smiley-face emoji can help to break the ice and encourage conversation.

Whether they have a simple pre-sale question or want to talk about a previous purchase. Most consumers turn to social media. Why? Because there is so much ease associated with using it. Social media is easy to access using a mobile phone, without having to make a phone call. Incorporating its use in your social media communication will definitely help cold prospects warm up faster and convert  them into clients. 

HOW TO USE EMOJIS IN YOUR BUSINESS.

Emoji are a new universal marketing language that you need to learn how to use. They can really help communication. Here are a few easy tips you should jump on to run an effective marketing campaign that will drive conversion. They include;

• Add a personal element to your marketing.
• Do not overuse emoji
• Know when and what emoji to use.

Add a personal element to your marketing

As much as they add a personal element to your marketing, the use must match your brand voice. You should ask yourself a few questions and be sure to have the answers with regards to your brand. 

“How does our target audience interact online”

“ Do we have a full understanding of the emoji we plan using”

“Does using emoji improve the message we are attempting to convey?”

“How often do we use emoji”

“What emoji does our brand need?”

These are some questions you should ask yourself as advised by John Morgen, Co-CEO of Stillwater Dwellings

Do not overuse emoji

This is because an emoji is a really trendy marketing tool, some brands go overboard. They flood social media posts and email copy with them. Too many emoji, or the wrong type, can create a confusing message. This end up sending prospective customers away rather than pull them in. There is this tendency to cringe when someone see emails with an obnoxious number of wink-face on it.

Know when and what emoji to use

A business, such as a restaurant, can freely use emoji to market. This is because the experience they are promoting is fun and carefree. A business with a more serious service will not use the same emoji as that of the restaurant.

It is very important to use them correctly, and know when to leave them out of your marketing. It is also important to pay attention to your social media engagement on posts that you used an emoji. Also, note those that don’t have them.

Every audience is different, so dive into all available data to see how your audience responds to their use. Before sticking a bunch of emoji in your messaging, get to know your key demographic. These are the people you’re targeting. While it can be a great way to humanize your brand. Overdoing it may not appeal to your audience and can also alienate them when you don’t do proper research.

CONCLUSION 

The use of emoji for business has grown in recent years. Now more businesses are deciding to incorporate them into their communication strategies. We have discussed some of the benefits of incorporating emoji into business communication. It is up to you to experiment and decide on how best to actually use them. Go create MAGIC!

We hope you enjoyed this article and found it helpful.

Also Read: https://hustleafrica.com/2021/10/07/growth-hacking-for-startups-in-africa/