HOW TO START A PROFITABLE PODCAST IN NIGERIA HOW TO START A PROFITABLE PODCAST IN NIGERIA
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HOW TO START A PROFITABLE PODCAST IN NIGERIA

People are often confused as to how to start a podcast in Nigeria. Apart from starting a blog or a YouTube channel, many Nigerians are looking at podcasting as a way of influencing and gaining fame. As a podcaster, aside from the many obvious benefits, you can also make money from podcasting by monetizing your podcast. All this will be shared with you in this article, so read it to the end. First, let us start with the most common questions asked by Nigerians about podcasts. The cost of starting a podcast depends on the equipment and space you need for podcasting. Many think they need big equipment and a recording studio before they can start podcasting professionally in Nigeria, but this is not really true.

You can also buy your recording equipment if you can afford it. If you need to construct or build a studio for your podcast, you will need a starting capital of between #300,000 and #1,000,000. If you do not want to construct a studio for your podcast, you can rent a studio on a part-time basis. There are podcast studios in Nigeria that can be rented for podcasting, like our podcasting studio located at Royal Bed Estate, Allen Avenue, Ikeja, Lagos State, Nigeria.

There are different ways you can make money from podcasts in Nigeria.

It is just like making money on a blog or YouTube channel.

The common ways you can make money from podcasts in Nigeria are through:

1. Sponsorship & Advertising

2. Affiliate Marketing

3. Premium content

4. Membership

5. Collaborations

But to make money off of your podcast, you need to build up a sizable audience, with at least 1,000 listeners per episode. You might be wondering if this is really possible, but you can rest assured that at Hustle Africa, we are experts at marketing brands to raise their profile and reach more people.

How to Start a Podcast in Nigeria

Here are steps on how to start a podcast in Nigeria.

1. Choose a Podcast Name

Before starting your podcast, you need to decide on your podcast name. Think of this as the name of a YouTube channel. The name you choose for your podcast has a lot to do with branding. It has to be simple and easy to remember. It is best if your podcast name is just one word, but if it is more than a word, it should not be more than three words. These three words must be simple and not complicated so that your audience can remember them easily. To make this easy, you can develop three names and get your knowledgeable friends to choose the best name for you. After choosing a name, the next step will be to choose a profitable podcast niche.

2. Choose a Profitable Niche

When it comes to picking a podcast’s topic, or niche, it’s important to choose something you’re passionate about. But don’t just pick any old thing – make sure there’s an audience for what you want to talk about.

There are a few ways to determine whether or not people will actually want to listen to your podcast. First, check out other popular podcasts in your genre and see if there’s room for another show.

You can also search social media and Google to see if people are talking about the topic you want to cover. If there’s enough interest out there, then you can move on to the next step.

Remember that when you start a podcast, you’re not just creating content—you’re creating community. And that’s what people crave: connection. Just like in this blog post, your show can be a source of support and friendship for people who might not otherwise have access to those things. Plus, by monetizing your show, you can make money while you sleep!

Whether you like it or not, the podcast niche you choose will determine whether your podcast will be successful or not. When you choose an interesting topic or niche and many people or traffic listen to it, you can monetize your podcasts fast.

There are different podcasting niches that are profitable. These niches or topics range from business, investing, relationships, tech, and more. You can base your podcast on any of these topics if you are knowledgeable about them. You can also experiment to know which is best for you before focusing on one.

3. Start Recording Episodes

After experimenting and ensuring you understand the podcast app, you can now start recording your podcast. To start recording your podcasts, you need to draft out your first ten topics. While thinking of these topics, make sure these topics are related. If they are not, break the episodes into parts to make your listeners always come back to listen to all your episodes. As time goes by and your listenership is increasing, you can start featuring people of influence on your podcast.

4. Start advertising/promoting your podcast

The first step is to create great content. Once you have that, you need to get the word out there and market your show. You can do this by promoting your podcast on social media, on your website, through email marketing and by getting marketing agencies like Hustle Africa to help you at a very affordable rate.

You can also reach out to influencers in your niche and see if they’ll promote your show although that can be very expensive. Finally, make sure you’re using keywords so that people can easily find your podcast when they’re searching for something specific.

Be sure to include these keywords in your show notes or description as well. And remember: if you do not know how to get good keywords for your podcast or if you really want to take things up a notch, try an ad campaign or sponsored posts and get a marketing agency, like Hustle Africa, to help you promote it because we have expertise in this area and more. It will be worth it!

Conclusion

Podcasting is just like blogging. It is a lucrative business, but it takes time before you can start making an income from it. It demands consistency and dedication. This will make you famous locally and internationally.

If you are passionate about podcasting, you can start your own podcast in Nigeria, especially now that only a small percentage of Nigerians are into it. Apart from this, there are many other benefits of having a podcast. Be among the first Nigerians to start a podcast today and remember to hurry now to our podcast studio at Royal Bed Estate, Allen Avenue, Ikeja, Lagos State, Nigeria for a studio space at an affordable rate.

Also Read:https://hustleafrica.com/2020/08/09/how-to-start-a-business-in-nigeria/

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THE ULTIMATE GUIDE TO BECOMING A PEOPLE PERSON

When you treat your customers or people around you like numbers and not people, this makes it obvious you’re not a people person. Stop treating them as if they were sheep! You’re a marketer who knows—or should know—that your customers are people.

And yet, when designing marketing campaigns and strategies, you tend to put a one-way lens on things, separating the customer from their own emotions.

In the end, you fail to see all the consequences of your actions. Your words have an impact, and this impact is much bigger than you can imagine.

People skills are very important in every aspect of your life. From starting and maintaining friendships to entering the workforce, it is crucial that you have a number of people skills.

Are you insecure when talking to people? Would you like to learn how to become someone who is confident and sure of themselves? If so, then read on!

So, don’t get discouraged if you’re not getting along with your customers now. This ultimate guide that I’m about to present to you will change everything. All it takes is a better understanding of your target audience to create a relevant and effective strategy for it.

Being a people person is one of the most important skills you can have in your career or business.

It doesn’t matter if you’re an introverted or extrovert—if you want to succeed in your career or business, it’s important to understand how to relate to people.

Here are some tips on how to be more people-savvy:

1. Be genuinely interested in other people, because if you’re not, then you’re not a people person.

2. Don’t be afraid to ask questions.

3. Show empathy when someone tells you something personal or sad.

4 Don’t judge others for their personal choices—they’re just doing what makes sense for them!

5. If you’re having trouble talking to someone at first, ask them about themselves—that always works!

6. Practice your handshake—you don’t want it to be too hard or too soft; just right! And remember to look them in the eye when you shake hands with them; it shows that you’re confident and engaged with what they have to say!

7. If someone asks you a question, don’t just answer “yes” or “no”—give an explanation for why you did something or thought something instead of just saying “yes” or “no.” This will make sure that they know what’s going on inside your head, so they can understand where YOU are coming from rather than just assuming things about you based on what they know about themselves (which isn’t very much).

It’s time to become the best version of yourself for your business/career growth and stop making it obvious you’re not a people person!

We’re all looking for ways to improve ourselves, our businesses, and the world. But if we’re being honest, it can be hard to get around to doing something about it. When you finally figure out what you want to change, it can feel like an endless battle with yourself.

CONCLUSION

This post is more of a collection of ideas that come together to help you be a better person. I have no doubt that these will improve your everyday life in ways that will give you an advantage over others.

Ultimately, it will help you become a more successful person in almost any domain, from business to relationships (romantic).

Let’s face it: we all want to make friends. Sometimes, though, it feels like you’re the only person in the world who doesn’t have a group of pals to hang out with.

You could just resign yourself to being alone forever, but that’s no fun. So we decided to put together an easy-to-follow guide for making friends—even if you’re not sure where to start.

Also Read: https://hustleafrica.com/2021/10/07/growth-hacking-for-startups-in-africa/

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AMAZING CAPTION FOR INSTAGRAM POSTS IN SPLIT SECOND WITH THESE HACKS.

Crafting amazing caption for Instagram post creates more engagement, this is critical when it comes to Instagram’s algorithm. Having a strong copy in your caption shapes your brand’s story and personality, which in turn helps your followers realize they need what you’re selling. In short: Instagram caption can help elevate your company on social media and elevate you for success.

With the recent updates to Instagram’s algorithm, your posts are more likely to be seen if the platform likes your Instagram engagement rates. This is a metric that looks at whether you are receiving a lot of user comments on a post and whether you are responding to these comments. These changes mean that simply having a large number of followers no longer guarantees your posts will be seen as counterintuitive as that may sound.

Instagram’s algorithm was explained as what shows up first in your feed is determined by what posts and accounts you engage with the most, as well as other contributing factors such as the timeliness of posts, how many people you follow and how often you post etc.

This simply means that what shows up at the top of your Instagram channel is based on your activities. So, as a business, you need to entice users to engage with your post, whether that means staying on it for a few seconds, or liking, commenting on, or sharing it.

AMAZING CAPTION FOR INSTAGRAM POST AND CAMPAIGN GOALS

Before going on with writing a caption for Instagram post you should know the reason for your post and let them guide you. Some of these goals includes:

  • launching an awareness campaign to boost your visibility or brand recognition generally, consequently growing your fan base or increasing traffic to your website.
  • the encouragement of sales, the debut of new goods or collections.
  • Make it simpler to gather user-generated content by using branded Instagram hashtags.

WAYS TO WRITE THE PERFECT CAPTION FOR INSTAGRAM POST

1. Make the most of the first sentence

Instagram hides the bulk of your message behind the “more” link. So, it is really good to make the most of the first line of your text. Only about the first sentence will be seen by the user on your Instagram feed, so make sure it’s compelling or ask a question and don’t put your call to action at the end. Just ensure you make them want to read more.

2. Include a Call-To-Action (CTA) or ask a question

Each post should have a purpose and intention, so lead each one with its specific goal and let that goal dictate the call to action. What do you want followers to do?

  • Do you want them to visit your website?
  • Should they visit a store in order to purchase a specific item?
  • Perhaps you want them to take part in a giveaway or competition?
  • Probably you want them to take pictures and post them online with a particular hashtag?

3. Make sure your post is adding value

You can offer tips and tricks or vital information that will help your followers. By doing this your post will be more likely to be shared and bookmarked because it is adding value.

4. Write like a human

It is very important to be unique when coming up with contents and captions. Write as you speak and put your real self out there. In as much as you are trying to be strategic it is also important to come off as a friend to your followers.

5. Draft caption on a separate platform

It is always better to get your caption in a rough draft before posting them on your Instagram. Captions can be batch written at spare time, so you easily edit them and schedule the post when you are ready to post. That way you are writing with your marketing goals in mind.

6. Use storytelling

Do not be too neutral, make sure you are adding personality and spice to your captions. So describe touch, taste, sound, sight, emotion, feel. Get specific. Don’t be too uptight, get straight to the point but be flexible.

7. Use emoji and have fun

Make sure to add emoji to add an extra spice but do not overdo it. Place only relevant emoji at the end of sentences or paragraphs. Emoji are also a great way to direct readers to take a certain action, such as clicking the link in bio.

If you are working on your brand voice and identity and outsourcing the Instagram caption writing to a freelancer, determine a set of emoji that make sense for keeping things consistent and on brand.

8. Consider caption length

Always know that the quality of your Instagram caption should always be quality over quantity. You don’t want to write something very lengthy that will bore your followers. It can be short and snappy or feature longer, more in-depth text. However, if you’re in doubt whether a post is too long, you’re better off on the short side.

9. Use hashtags

Be sure you leverage this tool properly because they are a key way to making your post searchable. They function like keywords, as they have tracking and searching capabilities. You may have noticed brands grouping relevant hashtags at the end of a caption or below the “More” tag to keep things looking clean.

This is acceptable, but be open to sprinkling some hashtags. Make sure to take note of the hashtags used by your competitors, your audience, influencers, and industry leaders.

HOW LONG CAN AN INSTAGRAM CAPTION BE?

Caption for Instagram posts can be as long as 2,200 characters and can contain up to 30 hashtags. To write engaging Instagram captions, be sure to follow our best practices. To add more insight or more hashtags, use the comment option where you can add a further 2,200 characters and up to 30 more hashtags.

QUESTIONS YOU SHOULD ANSWER BEFORE PUTTING A CAPTION FOR INSTAGRAM POST

Before adding your caption to your post, you may want to answer this few question to enable you quickly review the caption.

• Is your caption informative/ have a call to action?

• Is your caption on brand? Can a user tell that it follows your company’s tone of voice and overall style?

• Is the caption attractive to the eye or is it overcrowded with text, emoji, and/or hashtags?

• Do they stand to gain anything from the post?

CONCLUSION

I hope this article helps grow your brand. Just in case you still need help or someone to come up with great captions that will increase your brand visibility and increase sales. You can reach out to us at Hustle Africa, our team of experts can make it a whole lot better and easier.

Also Read:https://hustleafrica.com/2022/08/16/everything-about-the-wow-effect-emoji-add-to-business/

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EVERYTHING ABOUT THE WOW EFFECT EMOJI ADDS TO BUSINESS.

We love emoji, and we know you do too. But have you ever thought about how they can help your business? Let’s talk about it! When you’re trying to convey something to someone, sometimes words just aren’t enough.

You need a little extra oomph, and that’s where emoji come in but not just any old emoji will do! We’ve been talking about how the WOW effect is a powerful way to engage your audience. It makes an impression, but did you know that using the right one can actually increase your conversions? It’s true! If you’re looking for a way to boost your business, look no further than your phone’s keyboard.

That’s why we’re going to be taking a closer look at all things WOW effect emoji add to businesses in this blog post. We’ll cover everything from how they work, why they’re so effective, and how they can be used as a marketing strategy. So let’s dive right in!

WHAT IS AN EMOJI?

This is a visual representation of an emotion, object or symbol that can be found in most modern communication apps, such as Instagram, telegram, WhatsApp and Facebook etc. The primary function of emoji is to fill in emotional cues otherwise missing from typed conversation. Some examples are 😂, 😃, 🧘🏻‍♂️, 🌍, 🌦️, 🍞, 🚗, 📞, 🎉, ❤️, 🍆, 🏁, among many others. There are various genres in which emoji exist. They include facial expressions, common objects, places, types of weather, and animals. There are majorly pictures rather than typographic approximations. The term “emoji” in the strict sense refers to such pictures which can be represented as encoded characters. It is sometimes applied to messaging stickers by extension.

WHY YOU SHOULD USE EMOJIS FOR MARKETING.

A lot of brands on social media now use emoji in their messaging and branding. Studies have equally shown that using an emoji in a tweet will increase engagement compared to messaging without them.

Beyond these statistics, emoji can also help to make your brand more relatable. Add context to your messaging, and appeal to the emotions of your audience on a deeper level.

  • It gives your brand a human feel

When your audience trusts your brand, they’re more likely to recommend you to others and become long-term supporters.

There is this extra level of relatability and personality using emoji in your messaging can add to your brand. You can humanize your brand and relate to your audience by speaking their language with the emoji they use daily in text messaging and personal social posts. On more professional platforms like LinkedIn, this can help your brand stand out in a sea of text posts.

Rather than using them to communicate, you can create more eye-catching lists, or emphasize your posts and headlines with symbols.

  • It betters your brand engagement

An emoji is fun and engaging hence the reason why people use it to communicate with family and friends. So, when you see your customers as family you will know that you can get to engage them with emoji. They’re fun and engaging! It can create a massive boost in engagement for your brand when used correctly. It’s clear that something about an them that makes people want to engage. This is because they stand out among text posts and have a friendly, casual appearance. Plus, many social platforms now support searching by emoji so they’re more universal than images and video. No matter what channel you’re using, adding the right one can boost engagement and lead to a higher conversion rate.

  • It adds more depth and context to your content

Using emoji in your marketing copy can also add extra context to your messaging. In the same way that an exclamation point can change the tone communicated by your message. That’s how adding one can convey emotions that you can’t do with text alone. It won’t replace good copy but they can work together to add more depth and meaning to your words. Take for instance, twitter has limited character count. This can add extra context and emotion to your message when you can’t use extra words.

  • It encourages two ways communication

When someone wants to get something, the first place they consider is social media. The rate at which emoji’s improves communication cannot be overemphasized. Something as simple as a smiley-face emoji can help to break the ice and encourage conversation.

Whether they have a simple pre-sale question or want to talk about a previous purchase. Most consumers turn to social media. Why? Because there is so much ease associated with using it. Social media is easy to access using a mobile phone, without having to make a phone call. Incorporating its use in your social media communication will definitely help cold prospects warm up faster and convert  them into clients. 

HOW TO USE EMOJIS IN YOUR BUSINESS.

Emoji are a new universal marketing language that you need to learn how to use. They can really help communication. Here are a few easy tips you should jump on to run an effective marketing campaign that will drive conversion. They include;

  • Add a personal element to your marketing.
  • Do not overuse emoji
  • Know when and what emoji to use.

Add a personal element to your marketing

As much as they add a personal element to your marketing, the use must match your brand voice. You should ask yourself a few questions and be sure to have the answers with regards to your brand. 

“How does our target audience interact online”

“ Do we have a full understanding of the emoji we plan using”

“Does using emoji improve the message we are attempting to convey?”

“How often do we use emoji”

“What emoji does our brand need?”

These are some questions you should ask yourself as advised by John Morgen, Co-CEO of Stillwater Dwellings

Do not overuse emoji

This is because an emoji is a really trendy marketing tool, some brands go overboard. They flood social media posts and email copy with them. Too many emoji, or the wrong type, can create a confusing message. This end up sending prospective customers away rather than pull them in. There is this tendency to cringe when someone see emails with an obnoxious number of wink-face on it.

Know when and what emoji to use

A business, such as a restaurant, can freely use emoji to market. This is because the experience they are promoting is fun and carefree. A business with a more serious service will not use the same emoji as that of the restaurant.

It is very important to use them correctly, and know when to leave them out of your marketing. It is also important to pay attention to your social media engagement on posts that you used an emoji. Also, note those that don’t have them.

Every audience is different, so dive into all available data to see how your audience responds to their use. Before sticking a bunch of emoji in your messaging, get to know your key demographic. These are the people you’re targeting. While it can be a great way to humanize your brand. Overdoing it may not appeal to your audience and can also alienate them when you don’t do proper research.

CONCLUSION 

The use of emoji for business has grown in recent years. Now more businesses are deciding to incorporate them into their communication strategies. We have discussed some of the benefits of incorporating emoji into business communication. It is up to you to experiment and decide on how best to actually use them. Go create MAGIC!

We hope you enjoyed this article and found it helpful.

Also Read: https://hustleafrica.com/2021/10/07/growth-hacking-for-startups-in-africa/

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See How To Know Your Ideal Audience On Social Media
I scream inwardly when a business positions itself in front of the wrong audience. Many businesses are sitting at this table today. If you do not know your ideal audience on social media, your business will suck.
 
The audience of any business is the soul of that business. Little wonder we refer to them as kings.
When going into a business, there are basic factors to keep in mind if you are going to thrive.
 
One of such is knowing how to define a target audience. This is part of target marketing.
 
In this article, I will be pointing out some ideas on how to achieve this. And with that knowledge, you’ll know how to find your ideal audience on social media.
 
Let’s take a ride together as I discuss these ideas and how to use them to grow your business.

Here’s How To Define A Target Audience

 

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 

 

How possible is it for you to spend money on what does not interest you? 🤷🏻‍♂️ Did you know that the attention span of a goldfish is longer than the average human’s? This means that your products, services and content has to be what interest your buyers. Or what do you think? 👇🏻 . . . . . . . . . .

A post shared by Content Agency (@hustleafrica.co) on Oct 2, 2020 at 6:29am PDT

Knowing a target audience makes it easier to know how to define it. Because you can’t define a target audience without first knowing who they are.

A target audience is simply a group of people whom you are creating a service for. When you know how to define a target audience, your task gets easier. And this will help you have an idea as a producer on where to channel your energy and resources.

You need to know that a target audience is a major key to your success in business. And this set of people are your customers and everyday followers.
 
So, don’t allow all your investments to go to waste by focusing on the wrong set of people. Also, when you define your target audience, it saves you time and resources.
 
It’s not how far but how well. You don’t need everybody but that specific set of people who can push your business to the next level.
 
So, I will be listing a step-by-step guide on how to define a target audience. And also, how to find an audience on Social media.

Step by Step Guide In Defining A Target Audience

STEP 1: IDENTIFY YOUR TARGET AUDIENCE

how to define a target audience

The first step in defining your target audience is to know who these people are. And you can do this by creating data for them. I will share below some important data you should look forward to keeping. You’ll find them useful since you now know the importance of having a target audience.

Use Demographics
It is a person’s characteristic encoded for statistical analysis. Examples of data encoded in demographics are:

•Name
•Age
•Gender
•Occupation
•Income
•Marital Status
•Level of education
•Common values

Psychographics
The use of demographics to obtain marketing data from people’s attitudes, lifestyles, etc is psychographics. Unlike demographics, it can be hard to know the psychographics of a set of people. Because these bits of info are personal traits they possess alone. But, some psychographics you should keep in mind are:

• Know Your Audience Through The Activities They Do

how to define a target audience

Identifying your audience will help determine where to concentrate your effort on. Find out what activities they do. What are their hobbies, areas of interest, etc? Examples of these activities are:

1. Private home tutoring
2. Video game addiction.
3. Painting and sculpturing

• Opinions on related topics
Find out how your audience thinks. Also, you need to know how they understand and react to topics related to your brand. And what their opinions and interests are on these topics too. For example:

1. What do they think about buying online or going to the market to see and pick.
2. What they would rather go for remote jobs or a 9-5 office work.

Their responses to these give you a clearer view of how best to relate to them.

LOCATION
As a producer, you’d need to know the location of your major customers. Narrow it down to the countries where you have the most customers. Then the states. And lastly, the cities or neighborhoods if you mean it.
This is vital info in knowing how to define a target audience. Because it helps you focus on the right set of people.

Brands with their markets online would also need to know these for the same reasons. Just maybe, you might need to open retail shops in those locations.

Step 2: How To Find An Audience On Social Media

how to define a target audience

You may be surprised to know why you have a very little audience. Even when you push a lot of products to social media. Small scale businesses are growing on social media. So you wonder why yours seems slow. Best bet, you’re not doing it right.

Because of this, you have to first figure out which social media platforms your audience uses. Then create more content there.

Create a Survey
Finding your target audience on social media needs a strategy. A survey helps you get accurate data on the audience you are dealing with or about to deal with. And you might want to create a survey to check the statistical analysis of major information you might need about them. Such info includes:

1. What social media platform do you consider a favorite?
2. What kind of brands do you have interests to follow?
3. Do you read shared content if they are catchy?

Compile their answers and fix a good strategy in line with the results. This is a great means to know how to define a target audience.

More Guidelines On Knowing Your Audience On Social Media

Narrow Your Audience For a Start

When finding your target audience on social media, I advise you to narrow your audience for a start. And for social media marketing, you might want to narrow it down to search engine optimization (SEO). Or advertising, etc. While you’re finding your target audience, search for some content creation samples used by competitors of your brand.

This gives you an edge when putting up your content. And narrowing your audience will save your budget on ads. This step is mainly because you wouldn’t want to waste money on ads that wouldn’t yield results.

Know Their Niche Influencers

This step is also important in finding your target audience on social media. Try to know the influencers or admins of these niches where you have your target audience. They would be of help sometime in the future. Knowing them would enable you to know their settings, services, and content strategy.

Also. you’d get to know the interests of your audience, posts they react to or comment on. Using Facebook ads can help you make this process faster and more accurate. When you’ve found the group of people you are looking for, then you can pursue your marketing goals.

These steps on how to define a target audience have helped thousands of people grow their brand. Pin this article and follow accordingly to maximize your reach!

Also Read: Top Content Marketing Experts You Need To Follow On Instagram

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Best Content Marketing Experts To follow on Instagram for Knowledge

I was once searching for best content marketing experts to follow on Instagram for knowledge. Twitter doesnt allow for long text posts so I struck it out of my mind. Facebook was just too rowdy for me.

There were so many self acclaimed content marketing experts. These people were only interested in selling courses and eating my hard earned money.

From so many trial and errors, I finally found the real experts on Instagram. Over a period of time, i noticed that they dished out content that will guarantee growth in the long run if you abide faithfully.

They are not just educational Instagram accounts. They are also the best inspirational and interesting accounts to follow on anything content marketing.

Content marketing experts to follow on Instagram teach cool business tricks. Business tricks that get you to be seen and heard on social media. And the best part is that they are absolutely free.

Lets dive in!

We’ve Answered The Question: Best Content Marketing Experts To follow on Instagram for Knowledge

1. Neil Patel

who should I follow on instagram

Google

Neil Patel is not only an author but an entrepreneur, marketer, and blogger. He is also the co-founder of Crazy Egg, Hello Bar, and KISSmetrics. Also, Neil is a Search Engine Optimization (SEO) expert with wonderful Digital Marketing skills. He is also the founder of an agency, Neil Patel Digital. This way, he helps bloggers grow through the videos he puts up on his YouTube channel and his famous blog, Neil Patel.

Neil Patel Digital is definitely one of the best content marketing expert you should follow on Instagram. Going through his Instagram page, one can see that there are lots of active users and engagements. And his creative and quality contents are also one factor that draws people to his page.

2. Digital Marketing Institute

who should I follow on instagram

This business page is popularly called DMI. DMI makes it to the list of the best content marketing experts to follow on Instagram for knowledge. As a digital marketing page, it centers on making digital marketing a fun thing to learn and be part of. It also creates an avenue for growth for its followers. DMI also has an online course for interested applicants. You should be a part of this process if you are a digital marketing lover.

3. Hubspot

who should i follow on instagram

Brian Halligan and Dharmesh Shah founded Hubspot in 2006. It is a famous American developer and marketer of software products for inbound marketing, sales, and customer service. With thousands of customers around the world, it is indeed one of the leading platforms to follow for content marketing knowledge. Hubspot’s Instagram page is a great platform for sales, customer service, and CRM software. It can also be said to be a business helper. Their Instagram posts will inspire you.

Follow These Experts Too

When it comes to content marketing, you better be following these guys.

4. Julia McCoy

who should i follow on instagram

Google

Julia is the owner of the brand, The Content Hacker, where she leads and teaches marketers. She’s also a serial entrepreneur, content marketing strategist, and a renowned content marketing advocate. Julia McCoy mentors and leads writing operations at her agency, Express Writers. She is also a successful entrepreneur and bestselling author. Her official Instagram page is full of in-depth knowledge, quality, and creativity. She’s on Instagram as fementrepreneur. You can check out her posts.

5. Mark Schaefer

Google

He is a successful author and entrepreneur. Mark Schaefer is a content expert you should add to the list when the question “who should I follow on Instagram” pops up. Mark is known for his intelligent writing career. He has inspired a great number of marketing enthusiasts. His book, “Marketing Rebellion: The Most Human Company Wins” is one handy book for prospective marketing individuals. If you’re one of such people but you’re yet to get a copy, you don’t know what you’re missing!

6. Ann Handley

Google

Ann Handley is another content expert to follow on Instagram. She’s a digital marketing pioneer and writer. Also a speaker, she inspires marketers to do wonders with marketing. And these wonders bring about real-world results. Ann is also a Wall Street Journal best-selling author. She’s a partner at MarketingProfs. Her experience is such that you’d want to share from.

7. Jay Baer Is Also A Content Marketing Expert To Follow on Instagram

who should I follow on instagram

Google

The world’s most retweeted person by digital marketers, Jay is spectacular for giving contents cooler meaning. As a business owner or prospect, Jay is your all-time answer to content marketing expert you should follow for knowledge on Instagram. Jay Baer is the founder of the digital marketing consulting agency, Convince & Convert. He is also a digital media entrepreneur and a lot more. His posts expose one to the goodness of content marketing and how to grow using customer service.

8. Mike Allton 

Google

He’s on Instagram as bloggingbrute. Mark is a content marketing practitioner and brand evangelist at Agropulse. He’s also an award-winning social media blogger and author. His posts center on social media hacks and tools. Mark Allton blogs about the latest social media trends, techniques, and growth tricks. You can learn more from his page.

9. Jane Manchun Wong

who should I follow on instagram

Google

Thinking of best content marketing expert to follow on Instagram for knowledge, think Jane Wong! She  possesses all it takes to take you to the next level in your content marketing journey . She focuses on creating social media news and making discoveries on features. Also, she is a tech blogger. Jane Manchun Wong is on Instagram as wongmjane.

10. HustleAfrica.com

This is a fast-growing content agency to take note of when looking for the right Instagram accounts to follow. Hustleafrica.com is known for its accurate delivery of explicit content. This website is targeted at helping business owners grow their businesses with S.P.I.C.Y. content. They are your number one resource for lifestyle entrepreneurship.

Their contents are not only customer-friendly but also come with quality and inspiration. This combination pushes lifestyle business owners to greater heights. You can also follow them closely to enjoy the value at its peak!

In conclusion, the pages you choose to follow as a business owner would also determine your business growth. So, next time you are faced with the question, “Best Content Marketing Experts To follow on Instagram for Knowledge,” don’t hesitate to refer to this blog.

Also Read: How To Create The Perfect Instagram Bio For Your Business

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Top Content Marketing Trends In 2021 To Watch Out For

In a few months from now, we’ll say goodbye to 2020 in anticipation of the year 2021. Content marketing trends 2021 will surely be a blast as everything in and out of the digital world evolves even more. And these trends are already planned and positioned ahead to make Google searches easier and a lot faster.

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5 Special Features of A Successful Content Marketing Campaign

If you’re looking to create a successful content marketing campaign, it’s important to know what makes one tick. Good marketing is essential for any business, regardless of size or industry. Good marketing can help you create a strong brand identity, reach new customers, and increase revenue.

There is a big difference between good marketing and strategic marketing. Good marketing is something that most businesses do, but it is not enough to be successful. Strategic marketing is what sets apart the successful businesses from the ones that fail.

 A strategic marketing plan will help you focus your efforts and achieve your goals.

So, what are the key features that set apart the campaigns that achieve real results?

In this blog post, we’ll outline five of the most important ones. Keep these in mind as you develop your own strategy, and you’re sure to see better results!

The first and arguably most important feature of a successful content marketing campaign is a clear, well-defined goal. What do you want to achieve with your content? Are you looking to drive sales, increase brand awareness, or something else entirely? Once you know what your goal is, you can develop the rest of your strategy around it.

Another important aspect of a successful content marketing campaign is a deep understanding of your target audience. Who are you trying to reach with your content? What kind of language do they respond to? What topics are they interested in? If you can answer these questions, you’ll be able to create content that resonates with your audience and drives results.

In addition to having a clear goal and understanding your audience, it’s also important to make sure your content is high-quality. This means more than just ensuring that it’s error-free and grammatically correct; it also means making sure the information you’re providing is valuable and relevant. Your audience won’t waste their time reading subpar content, so don’t waste your time creating it.

Will you be relying on social media, email marketing, paid advertising, or something else? Make sure you have a plan for getting in front of your target audience.

Finally, it’s important to measure the results of your content marketing campaign so that you can adjust and improve your strategy over time. Look at things like web traffic, conversion rates, social media engagement, and any other metric that’s relevant to your goal. By regularly evaluating your performance, you can make sure you’re always moving in the right direction.

By keeping these five key features in mind, you can develop a content marketing campaign that’s sure to drive real results.

Also Read: Win Your Customers Over With These Powerful Marketing Phrases

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7 Important Features Your Website Homepage Must Have

Imagine you’re to rent an apartment and the roof is blown off. Or the house is full of dirt and so much in a disarray. But the house owner still tells you, “oh, you’ll love it. Just have a look.” I guess you’ll be pissed off already, right? That’s the exact way a lifestyle business without a website appears. And it’s the same way with the homepage of a website that’s not well designed.

The Homepage Of A Website

The homepage of any business website is very important to its success.  It is a storage of the vital links and data. Also, it’s a strategic asset for marketing goals. The first place a visitor is welcomed on your website is the homepage. And of course, you’d want to impress them.

No doubt, the design is one of the core ways to make this visit warm. Then, some specific elements will make the page appealing and engaging. And this will help the visitor find their way around your website easily. A good and easy tour of your website will make the visitor come back.

You Can Beat Your Competition With The Homepage Of Your Website

This further shows that a good website has a great impact. So much that it can turn your lifestyle business around in a blink. When people need a product or service these days, Google is their friend. So, people turn to the internet to search. If they look for a service you render, your name pops up. And of course with a number of those in the same market.

With this fact in mind, you’d want to show up looking better than your competitors. This goes to say that you need to work well on your website generally. But specific attention should be on the homepage.

Below are 7 key features that must be present on the homepage of all websites.

Key Features On The Homepage Of A Website

The Website’s Logo

homepage of a website

A good logo is a must for a website. It should be visible at the top of your website. The logo is the main part of your business branding. And this can help audiences easily identify and connect to your site. Whether your niche is fashion, sports, or food, you can find a perfect logo design.

Let your website logo be optimized to catch attention. This means the logo is a symbol that should say something about your website. So, it should be found on the homepage of a website.

Navigation

These are top menu links that control the website pages. They navigate to other sides of the websites. And they should be easy to use. Also, they serve as maps that ensure that all visitors to your website have an easy time.

In most cases, the navigation bar is part of the main website template. That is, it’s displayed on most or all pages within the website. So, no matter the page you’re viewing, you can use the navigation bar.

Branding Elements For Product Identity

The homepage of a website should be easy to recognize. Users should be able to identify it even among tons of others. A well-planned branding can be used to serve these goals. So, apart from the logo, corporate colour and photos can be used too. They play a great role in corporate websites. And it features a strong relationship with a particular brand or company. But for non-profit or personal websites, elements of identity help in usability.

Links To Social Networks

Support of social networks is a good way to engage the audience. Social networks are now used by many users regularly. So there’ll always be the ones who are social media freak. They’ll like to check your business out on all your handles. Using this trend can be another means of gaining the attention of your audience.

Social Proof

It’s good to mention famous clients or partners. This helps you to establish your expertise. Also, the signs of social popularity can be a good reason to learn more and check out the website content. The social proof shows new visitors that you know what you’re doing. And also assures them of your product or service.

Content

The language and tone of your site matters. Don’t just describe what you do but tell how it relates to your audience. Also, make use of easy and simple-to-read content. You need to keep your target audience in mind. So, avoid industry jargons. When you always connect with your audience, then you maintain their interest.

Contact Details

Your homepage must include contact information. For businesses, you should also include a phone number and address. Also, your email address will be okay to add too. Although some homepages add all this information on the main navigation bar. This is to aid easy finding.

Also Read: How To Create The Perfect Instagram Bio For Your Business

 

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Shoprite To Leave Nigeria After 15 years of Great shopping Experience

Shoprite Limited is about to sell off its Nigerian retail outlets after 15 years of great shopping experience by Nigerians. This was disclosed in the company’s recent trading update. Interested in knowing why and the gist behind it?

Let’s dive in!

Shoprite To Leave Nigeria: Why?

Shoprite has struggled in Nigeria in recent years. This is mainly due to a rise in competition and government policies. And such policies include border closures and local production of consumables. Reports say that in April,  Shoprite Nigeria lost 8.1% of sales in the H2 of 2019. This was as a result of the xenophobic attacks in September 2019.

Want to start a business in Nigeria? Read this first.

Meanwhile, Shoprite is not the only South African company that wants to leave Nigeria. The report also has it that another South African company, Mr Price, would be exiting Nigeria. Already, the company has closed 4 out of its 5 retail outlets in Nigeria. Sadly, Nigeria’s ‘harsh’ business environment is the reason for these exits.

After 15 years in Nigeria, Shoprite stated that customer visits for the year reduced by 7.4%. And this is due to the pandemic lockdowns. It also noted that outside South Africa, sales only rose by 0.1%. And there’s an overall decline in sales of 1.4% for the year.

If you’re interested in owning a blog, you should start here.

This is what it means. Shoprite’s exit shows again the problems South African companies face in Nigeria. Shoprite is a leading retail outlet in the country. And it is the major anchor tenant for shopping mall developers in Nigeria. With their exit, funding for the development of shopping malls in Nigeria could be affected. This is because anchor tenants are the major drivers of mall constructions.

But, the new owners could sustain this drive. They could continue to expand beyond its current coverage locations. Now, what’s the future of Shoprite and its employees? This depends on the ability of its South African parent company to find buyers.

Culled: Nairametrics

Also read: 10 Businesses In Nigeria You Should Consider Investing In

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