Category: Featured

Boost Your Brand Visibility On These Social Media Platforms Today

You want to join the online money geng by putting your small business on a social media platform. You are excited and have been raving about boosting your brand visibility. Several businesses are making it online and you feel this is something you can also “crush”.

Just one small question- Have you thought of the best social media platform that can bring visibility to your business? Or do you just want to copy and paste what others are doing?

In order not to get frustrated or blame your village people; I will show you what social media platform to go to in order to gain visibility effortlessly no matter what your small business is.

There are various forms of social media that allow you to put yourself in front of your prospective client or customer.

Companies that use social media have the perfect tool for lead generation and conversion; so, you are on the right track thinking about social media. My only job today will be to guide you into ensuring you gain visibility. Let’s dive in!

The top 5 social media platforms for your business

There are many great social media platforms out there to choose from. Consider these parameters before deciding which social media platform is best for your local business.

First, You need to decide what you want to sell or the service you want to render and who will buy it from you (target audience). If you don’t know your target audience, pause now and do thorough research.

The next parameter I want to give you is golden advice; research your top competitors on all the social media platforms. check their pages, see the kind of content they post, check the engagement rates, etc.

Thirdly, pick the platform with the highest, or best results based on your research. Don’t ever pick a platform based on the one you like. You must go where your audience dwells.

Finally, find and choose a social media strategy that is easy to use and maintain; don’t start what you cannot finish then, create a template that is easy to navigate.

If you feel like it’s too much work, Send us an email, we have the ideal framework that suits your business.

Here are the five of the best social media platforms that can positively affect your business’s growth.

FACEBOOK

You can not name the most influential social media platforms in the world without naming Facebook. People use Facebook to grow relationships and keep in contact with (old) friends.

What this implies is that it could be difficult to build a new audience or get raving fans on Facebook. Remember, your posts have a limited reach-even within your own networks. Therefore, it should be used to build the loyalty of an already existing customer base and to gain prospects.

INSTAGRAM top social media platform for business

If your product is art, food, retail, beauty, or e-commerce, you want to use the visual content style of marketing. Instagram is your go-to social media platform for photos and video.

Instagram has no shortage of tools that you can use as a small business to promote your products and services. Use Instagram Live sessions, reels, and stories. You have them at your fingertips.

If your brand targets young people, Instagram is one of the best social media platforms for your local business. The age of most users of Instagram ranges between 18 and 24 years old. As you probably know, this age group has a really short attention span. To capture and keep their attention, your posts have to be captivating.

Try to use it to your advantage by using only visually appealing photos and videos to showcase your business.

Twitter

Twitter is a great social media platform for your business for engaging content. You are only allowed 280 characters per post, therefore, your content has to be concise, engaging, and useful all at once.

Why is Twitter one of the best social media platforms for small businesses? If you use Twitter correctly and create appealing content, you could reach a very wide audience and build brand awareness.

Most companies that use Twitter as a form of social media usually use it as a tool for public relations. Customers who are dissatisfied or elated about the company’s products or services are usually interacted with on Twitter.

Read more here

LinkedIn

LinkedIn is majorly a social media platform for professionals. It is the most professional among other social media platforms. It is a community of businesses, workers, and companies. This platform lets people connect and share on a professional level, a feature that is absent on other social media platforms.

LinkedIn is best suited for businesses that cater to other businesses, usually referred to as B2B. If your business is to serve older audiences ranging from 30-49, this social media platform is for your local business.

You can use LinkedIn to network and generate B2B leads for your small business. By publishing helpful blog posts and articles, you gain visibility including long-form content.

YouTube

YouTube is undoubtedly one of the biggest search engine platforms today with a staggering 2.3 billion users as of the last count. The juiciest part of YouTube is that you do not have to sign up to be able to view its content. Most YouTube searches are for “How To” videos.

If your small business is service-based, you can gain tremendous visibility by offering “How To” educational and lifestyle videos along with your business niche. Youtube is a powerful social media platform for small businesses. Moreover, video content typically drives more conversions than other types of content.

Why is Youtube one of the best social media platforms for small businesses? Videos go well with other marketing strategies that you probably have in place. Videos drive more conversions and create brand awareness.

Read more here.

How To Successfully Use Social Media Platforms For Your Small Business

  • Be consistent: Consistency helps your customers know what to expect from you. A schedule helps you avoid overwhelming your customers with too many posts.
  • Know Your Target Audience: Knowing your target audience gives you a heads up about what your target audience expects from you, and how to respond accordingly.
  • Be fun: Host a contest or live videos infused with exciting updates and gist to engage with your customers and generate leads.
  • Have A Social Media Marketing Strategy in Place: No online business can be successful without a social media strategy. Take your time and come up with one that works for your business.

If you own a small business in Africa, it is very important that your business has a digital presence. The best and surest way to do this is to run social media accounts.

One thing you should never do is assume that you have the same goals as your competitor. For instance, you might b on the search for more sales while they only want to improve brand recognition. Sometimes, other businesses may be looking to improve the rapport between them and their existing and potential clients.

In conclusion, get all the knowledge you need and come up with a strategic plan, even if you have to recruit help for that. The goal is to use social media platforms to achieve brilliant success in your small business.

Fortunately, this is why we are here to help you build and grow your digital presence via every platform available, including social media and the web. Contact us on Instagram, or send us an email

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5 Solid Reasons You Should Hire A Content Marketing Agency In 2021

Should I hire a marketing agency?

You should if you want to increase ROI faster, ditch the expense of trial and error and speed up your business growth.

As an old saying goes, “proper preparation prevents poor performance.” It’s 5 months into 2021. The world is evolving even more. Strategies are changing, and the world is becoming even more of a global village every day. It is only advisable that as a business owner, you step up your content marketing game. This is because the online market is getting bigger every day. In this article, I will give you good enough reasons why you should hire a marketing agency.

Why Should You Hire A Marketing Agency? Absolutely!

It is not always easy to get customers, especially because a thousand and one other people are doing the same thing your brand does. Most individuals and companies ask themselves, “should I hire a marketing agency?” It is very important that for your business’s growth, you seek a professional’s service. This is because of some important reasons I’ll be explaining to you.

Five Good Reasons You Should Hire A Marketing Agency In 2021

man looking at marketing analytics

A man studying marketing analytics

1. Less load on your shoulders

2. Professional hands

3. Availability of Metric Measuring Tools

4. Access to Various Skills Set

1. Less load on your shoulders:

Research has shown that people who work longer hours are 40 per cent more likely to suffer from coronary heart disease. Doing all the work yourself would definitely drain you in no time. You wouldn’t be able to get enough work done if you’re going to be doing it all by yourself. You are a business owner, not a magician. This does not only relieve you of stress but also contributes to the faster growth of your company. Division of labour pays off whether or not you have to spend money. After all, what you need are results. If a content marketing agency can give you that result you aspire to have, why not go for it?

2. Professional Hands:

In order words, expert hands. If you’re going to be hiring a content marketing agency, then be sure that your business is in expert hands. No one is an island of knowledge. There isn’t any way in the world that you would know everything, no matter how learned you are. It could also be possible that this agency that you hire would know other marketing skills such as SEO and online advertising. Now you know this is an edge for your brand!

3. Availability of Metric Measuring Tools:

Content marketing agencies usually use an array of technological tools to help measure their work. These tools help tell them what content your audience likes and even where to find your audience. They can measure what time your engagements are best or even the demography of your audience. This helps in better content targeting and increases your businesses visibility and profit.

Want to go from low sales to sold out with seductive social media captions? Grab the Caption It Workbook here today!

4. Access to Various Skills Set:

should I hire a marketing agency

Content marketing agencies comprise various individuals that have diverse skills set. Such skills include writing, graphic design, SEO, content marketing, content strategy and more. Getting a content marketing agency avails you the chance to have all these skills set work on your brief. And you can get the whole for a fraction of the cost you would have paid individually! That’s the best part! So you keep your business professional and cohesive.

When Should I Hire A Marketing Agency?

should I hire a marketing agency

Now that you know the importance of having a content marketing agency, it is also advisable that you know when to hire one for your company. You shouldn’t always rush to employ hands if you don’t need one yet. I will help you with some indicators to help you decide when to hire expert hands for your business. The list below should help you monitor when to hire expert hands.

  1. When your sales are becoming stagnant.
  2. Or when marketing becomes boring.
  3. When you realize you do not have the required skills.
  4. Or when you don’t have qualified leads.
  5. You only seem to get excellent results if you’re lucky.
  6. You wonder what is working, and what isn’t.

When your sales are becoming stagnant.

If you ever realize your business growth is becoming stagnant, now this should be a sign that you need a content marketing agency to take over. It isn’t a good thing for your business to have slow growth, especially as a small business owner or a prospective business owner. There are a lot of factors that can determine why the growth of a sale is stalling. Factors can range from ineffective marketing to poor customer service or poor content planning, etc. However, whatever the symptom may be, you can find a solution when you employ the service of a content marketing agency. Sometimes all you might need to revive your brand’s growth is a fresh perspective.

Or when marketing becomes boring.

If you find yourself saying the same thing over and over, and engagement is low across your social profiles and website, plus sales have tanked, you need a content makeover. Your audience may be bored, and some other brand is stealing their attention. Here, you definitely need a content marketing agency. Hire them to give you a fresh perspective and engage your audience creatively.

When you realize you do not have the required skills.

No man is an island, well that’s true, where it is knowledge. Even if you have knowledge of it, you would need to delegate some things to keep you free for the more important stuff. As long as the agency has all the required skills to achieve your aim, a proven record and a brilliant strategy, go for it!

Or when you don’t have qualified leads.

By their job, a content marketing agency can help pull quality leads to your business. They also possess the proper skills to help convert such leads to paying clients. It all boils down to your leads, quality leads. Where to find them, how to approach them, how to get noticed by them and how to convert them. A content marketing agency knows just what to do to achieve them all.

should I hire a marketing agency

You only seem to get excellent results if you’re lucky.

You do not leave excellent results in business to luck. Strategize, implement, analyze and do it all over again. When your result seems to be based on luck and not a clear cut strategy, please get a content marketing agency involved. Your business is too precious and your dreams too valid to be left to chance.

You wonder what is working, and what isn’t.

If you truly don’t know what is working and what isn’t in your business, then you need a content marketing agency. Be able to lead with a clear-cut plan and if you can’t do that, then employ an agency that will help you form the plan. Again, do not leave your business to chance or luck, strategize.

So, Now You Have All This Information…

…Isn’t it time you hired a content marketing agency? Hey, you can even get a discount when you link up here. In conclusion, you are the driver of your dreams and ideas, however; you need help in achieving them. Hiring a content marketing agency will not only give you value for your buck but help you focus on the larger picture. And that’s a valuable spend.

Need content marketing services? Get in touch with us.

Also read: A Comprehensive Guide To Content Marketing For Small Business Owners

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10 Noteworthy Questions to ask a Client When Designing a Marketing Plan

Have you ever seen a commercial advert that thrilled you to become a product fan? -Think Airtel, Indomie, DSTV advert… One thing is sure; the right questions are asked when it comes to designing the marketing plans of these brands. Adverts that reverberate in the minds of their targeted audience are always a product of a well-thought marketing plan.

Marketing questions to ask a company are essential when designing a marketing plan for that company. It’s a very important part of your onboarding session.

Successful enterprises have succeeded throughout the years through well-thought strategies. In the business of marketing, a marketing plan helps companies reach their target sales.

It is the job of a marketing specialist to come up with questions related to marketing of the company’s product or services as well as a detailed blueprint that outlines the company’s projected advertising aimed at achieving a set marketing goal.

Designing a marketing plan involves research, an examination of the industry, its consumers, and competitors, and gathering ideas and insights.

Marketing specialists spend a lot of time doing this, and to help you do this easier and better, here are 10 marketing questions to ask a company before designing a marketing plan:

10 Marketing Questions To Ask A Company Before Designing Their Marketing Plan

The first and most important:

“What Goals Do You Want to Achieve?”

This marketing question helps you design a plan that will see to the accomplishment of the results the company intends to see. Sharing ideas with your client such as asking marketing strategy questions can help them decide what their marketing aims are. Knowledge of previous successful marketing plans is a vital step ahead of this. Or you can present some marketing plans you have done in the past.

Depending on what the client’s answer is, you can come up with a detailed plan to create brand awareness, and engagement. It should be the first marketing question to ask a company in order to achieve an effective marketing plan.

“What’s Your Message?”

Knowing what the client intends to promote in their marketing campaign is crucial to any marketing strategy. Every marketing campaign is focused on the product or message that it has set out to sell. All the marketing questions to ask a company at this stage should center around the product or service. Its uniqueness, and why customers should purchase it.

There are also questions to ask about advertising but it is more important to ask about the product’s story and pay attention to elements that provoke intrigue, emotion, and passion. This always leads to more engagement compared to talking about facts and advantages in a plain fashion.

Knowing Your Target Audience

“What’s your target audience?”

choosing the right social media platform for your business

A target audience is the specific group of people your marketing plan is designed for. They could be of a particular age, gender, occupation, or religion, depending on the nature of the marketing campaign. The third on our list of marketing questions to ask a company focuses on the people. The ones will be most likely interested in the products when the advertising starts taking place.

Good knowledge of the target audience will put you and your client in the position of knowing what kind of marketing content to use.

Also, you get to make confident decisions, save costs, and maximize effort and resources.

“What Kind of Strategy Would You Like to Adopt?”

With insights into your client’s marketing goals, their message, and their target audience, it is now time to discuss various approaches to marketing strategies, product design, and advertising style, and arrive at an approach suitable for the projected marketing plan.

Questions to ask a company at this point should aim at evaluating various known strategies and picking what works best.

Also, picking a pre-existing strategy as a guide for your marketing plan is not only a huge time saver but gives you insights into the genius ideas that have worked for previous brands.

According to Rick Warren, “…it-is-wiser-to-learn-from-the experiences of others.”

Talk About Their Challenges

“What Challenges Do You Currently Face?”

marketing questions to ask a company

A successful marketing plan strategically tackles the company’s marketing challenges head-on.

The best marketing questions to ask a company in this regard should be able to get the client to talk freely about the brand’s challenges and insecurities in the marketing scene.

Typical questions target subjects such as brand popularity and appeal, brand reputation, value, brand consistency, and brand position. A clear understanding of the brand’s vision will result in a marketing plan. This will generate sales for the brand, and elevate its image.

“What are Your Strengths?”

The next set of marketing questions to ask a company you are designing a marketing plan for should be directed at finding out what their marketing strengths are. How great is their human resources department? Do they adapt to new methods and strategies? How good at they at customer service? Are they enthusiastic about the upcoming marketing strategy?

These questions will help you and your client evaluate the readiness of the brand’s workforce for the marketing plan ahead. It will help determine if staff orientation or remuneration is necessary before embarking on a marketing campaign.

“Are You Aware of Laws and Regulations that Govern Marketing?”

This is another part of the marketing questions to ask a company during the planning stages of a marketing campaign. You should see to it that the client gets adequate information on the laws governing marketing practices and advertising in the areas they intend to operate.

Asides from the marketing laws provided by the constitution of your country, there are rules governing advertising on social media platforms.

Discuss resources

“What Resources Are Available at the Moment?”

This is an important part of our list of marketing questions to ask a company before concluding on the design for a marketing strategy.

Discussing your client’s budget is a good way to review what parts of the marketing strategy they can afford to execute.

There are always questions to ask about advertising, marketing strategy questions, and in general, questions related to marketing so as to cover every aspect of the marketing campaign like:

  1. Digital marketing, accounting,
  2. Market research
  3. T-shirt
  4. Vehicle and accessory branding
  5. Design and advertising, billboards
  6. Flyers and posters
  7. Performances for audio and video content
  8. Copywriting
  9. Advertising rates, et cetera.

“How Long Do You Intend to Carry on?”

Include this in your list of marketing questions to ask a company before concluding on the design for a marketing strategy.

This helps your client make provisions for future expenses that would be needed to keep the marketing campaign up and running.

“What Impact Do You Want This Marketing Strategy to Have on Your Brand?

marketing questions to ask a company

Every marketing campaign seeks to promote a brand’s products and services. But some genius marketing strategies go beyond the days of sales and production to have a lasting effect on the brand.

As part of your marketing questions to ask a company, get your client to talk about their vision for their brand. Hence, find intersections that will harness marketing tools and bring the brand to its destination. Good luck!

Also read: How To Create Social Media Content That Easily Goes Viral

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7 Ways You Can Demand Good Governance Without Being on the Streets

#EndSARS Protest

Were there ways to have demanded good governance without being on the streets on that ill-fated day? Could the untimely deaths and the painful injuries sustained by young Nigerians be avoided? These questions make me shudder.

We’ve compiled a list of 7 impactful things you can do to effect a demand for change as a young Nigerian.

Tips For Demanding Good Governance In The Wake Of The #Endsars Protests

Spread Awareness

#EndSARS Protest

The power of publicity and awareness is one of the primary pillars that built the #EndSARS protests in Nigeria. Celebrities and influencers from Nigeria and other countries motivated their followers on the need to be heard by the government. You can do this too, responsibly.

Use your social media platforms to create an awareness campaign using your posts, status updates, comments, and messages. You’re not sharing unverified information, you’re simply sensitizing your audience on the importance of speaking up for good governance.

Share New Information, Thoughts, and Ideas

#EndSARS Protest

As the 2023 general elections inch closer, it is important to share your ideas for a better nation. Our leaders are as human as you are, and nobody knows it all.

Share your ideas for quality leadership within your local community.

Do you have any creative ideas to help unify our people? Share them.

Make Financial Donations To Worthy Causes

#EndSARS Protest

Financial donations for the #EndSARS Protests in Nigeria helped provide food and water for protesters.

Your donation will make it possible to effect change in the grassroots and in other areas where the citizens need awareness.

Provide Legal Assistance

Lawyers supported the #EndSARS movement by securing bail for arrested protesters.

If you are not, assist by spreading awareness about the news of the arrest of peaceful protesters and appeal to legal practitioners to intervene.

Share and repost information that can help bring guilty SARS officers to book. Share information about ongoing protests and live streams.

This would serve as evidence of misconduct on the part of bad eggs amongst the peaceful protesters or the armed forces.

Create Posters, Websites, Infographics, and Artwork

If you are an artist, graphic designer, or web designer; your talent, creativity, and skills are very crucial at a time like this.

Help create posters about upcoming protests and related #EndSARS event to help spread awareness and boost turnouts.

If you are a web designer, you can help by creating websites dedicated to the #EndSARS movement.

As a graphic designer, you can create infographics, slideshows, and carousels that discuss #EndSARS-related topics for easy dissemination.

Artists can play their part by helping to tell the #EndSARS story with their artworks and illustrations.

Fight Against Information that could be False or Harmful

#EndSARS Protest

Some individuals with malicious intentions took to social media to spread fake news, hate speech, and manipulative conspiracy theories.

Bad people use false and manipulative information to prey on the minds of the vulnerable and unsuspecting to discredit the #EndSARS protests or cause harm to targeted individuals or groups.

Here’s how you can help:

Don’t form opinions based on only a title, as titles can be deceiving. This way, you can safeguard yourself from being a victim.

Debunk false or harmful information with trusted sources and research, and share your findings on social media platforms.

Sign and Share E-Petitions relating to the #EndSARS Movement

E-Petitions have long become an easy way to make a difference; contribute to the strength of a cause, and gather support.

With a few clicks, you can contribute to impactful decision-making; make financial donations, and share petitions with other users to support the cause and bring about change.

Several petitions related to the #EndSARS are ongoing on the E-Petition platform change.org. Here are a few links to help you begin:

Support the #EndSARS Protest:

https://www.change.org/p/united-nations-support-the-endsars-protest?recruiter=887814494&recruited_by_id=e3e205d0-8080-11e8-9994-23ca97a86964

End SARS, Stop Police Brutality and Reform the Nigerian Police Force:

https://www.change.org/p/the-nigerian-government-end-sars-stop-police-brutality-and-reform-the-nigerian-police-force

ENDSARS and Reform the Nigerian Police Force:

https://www.change.org/p/nigerian-government-endsars-and-reform-the-nigerian-police-force?recruiter=1112238242&recruited_by_id=3f8f9380-a89c-11ea-aa2b-45b8f3e8f629

Stop the Harassment and Killings by the Special Anti-Robbery Squad of the Nigerian Police Force #EndSARS:

https://www.change.org/p/united-nations-end-harassment-killings-by-the-special-anti-robbery-squad-of-the-nigeria-police-endsars

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25 Awesome Ways To Create The Most Engaging Video Content

When it comes to video content, you want to make sure that you are thinking outside the box. Stale ideas will not engage your audience and could lead to them clicking away from your video before it is even finished.

According to Wordstream, 51% of marketing professionals worldwide name video as the type of content with the best ROI. Marketers who use video grow revenue 49% faster than non-video users. 64% of consumers make a purchase after watching branded social videos.

Conceptualizing your video content can be a daunting task. What should your video be about? What style should it be in? How do you come up with ideas for videos?

It is one thing for you to know a strategy to implement and another for you to know HOW to implement it. That is where this article comes in handy. We have put together 25 compelling video content ideas to help you through this journey. Okay, press play!

You Should See These  Awesome Video Content Ideas

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How To Create The Perfect Instagram Bio For Your Business

Businesses today have moved online. And the internet is the new world market.  To flow with the tides, you have to be social media savvy. They are the new media in promoting your business. Because of Covid-19 pandemic, more businesses are now virtual. There are a number of these social media. Instagram, Facebook, Twitter, LinkedIn, and others can help you grow. But, Instagram stands out! So, you need to learn how to introduce your business on Instagram.

It is a different but great phase to take your business online. And knowing how to introduce your business on social media is as important as starting a physical store too. But there are some differences in running both. Still, they both require some business elements that help the business grow fast.

Why Does Your Business Need To Be on Instagram?

Your online presence is important to thrive. Whether you’re starting a new business or you already run one, you’ve got to read this. Among the other social media, Instagram stands out. It is a world on its own. And to survive, one must know the rules of engagement. So, there’s a need to know how to introduce your business. Besides, you must know that it houses those that call the shots in society.

Another reason you need your business on Instagram is because it embraces storytelling. Almost everyone loves stories. So when you use stories to sell your products or services to people online, it draws them to you. And when you get their attention, they’ll listen to you more. This is because you’re able to establish a connection with people already. At the end of it, you’ll make sales which is the main goal.

Also, your business should be on Instagram because it is the home of visuals. It embraces a higher percentage of pictures than text. If you’re a business owner into brands that are physical in nature, you’ll be able to express yourself well. It is a good way of marketing your brand. Even those into service rendering are not left out. You can create visuals around the service you render.

The wide range of audience that Instagram covers is another worthwhile reason to introduce your business on it. With the right hashtags per time, you can be sure of reaching a large number of people at once. The more people that see your posts, the higher your chances of making sales.

However, businesses on Instagram need a large number of active followers. How then can you achieve this? You can introduce your business on Instagram through these steps:

Tips on How to Introduce Your Business on Instagram

how to introduce your business on Instagram

Have A Catchy Business Name

The first thing you notice in a business is its name. It can never be lost on people. So, the business name says a lot. Before a client meets you, they’ve probably ‘met’ you through your name. Therefore, let your business name be catchy. When a business name is catchy, it attracts.

Also, let it tell a bit of what the business stands for. That is, let people know what your brand is basically about through your business name. This is a very good way of introducing the business on Instagram. Your business name should be an ad itself. Also, make the name as brief as possible. It’ll help your audience remember you easily. If you have a long business name, it takes more effort to remember you or what you represent.

Be Intentional about Your Bio

Your Instagram Bio is like a Curriculum Vitae. It sells you to your target market. Your Bio is also important because it pops up even before the Instagram Picture loads. And this page is where people visit for direction to your website.

So, the bio should be short and informative. It should tell what you do at a glance. This is a summary of your business in about 150 characters or less. Also, make your Bio and page less formal, engaging but not informal. That is, do not use a very formal tone in describing your brand. But it should be one that will make people feel at home with you.

Use Attractive News Feed To Introduce Your Business

This is also very important. Before you start driving traffic to your business, create a great news feed. Pictures speak more than words. So, post pictures that tell them what to expect. It’ll not only whet their appetite but will also make them come back.

Imagine looking through a house with a beautiful exterior but zero interior. No decorations, furniture and people. What comes to your mind and how will you describe such? Empty? Dull? Yes, that’s it! That’s what a news feed without pictures and other creative elements feels like. So, ensure you have an attractive news feed that will make people thirst for more content.

Ways To Introduce Your Business on Instagram

Have Good Content

Good contents speak volume of a business. And not just that but its owner too. They mostly let people have a peep into the lives of the business owner. Besides, one will be able to know what they stand for.

If you don’t have good contents, then Instagram is not for you. By contents, we mean a service or services that add value to people. And it’s a value for which they are willing to pay a price. Also, note that your content must reflect your brand. Your audience should know what you sell and be willing to buy. And must connect with it.

Against the mindset of some, Instagram is not where you “show off.” You may want to look at YouTube or elsewhere.  Be sure of the services you want to render. Is your audience on Instagram? Then, think of how best to serve them. This is serious business. So, have rich and attractive content.

Follow the Right Accounts

We all have people that inspire us. And those who we learn a lot from. While introducing your business on Instagram, ensure to follow like-minded individuals or pages. Also, let it be those that are much more into the same line of business.

Why? The goal is to attract an audience. Since business on Instagram is also about who you follow and who follows the business. But first, ensure you have good content.

Add hashtags to Your Instagram Posts

owambe saturday

Hashtags are the secrets to unending sales. Do you want your business to be recognized on the timeline? Then use hashtags. But note that these must be trending hashtags. That is, you must follow the trend. Tag people and groups who are in the same line of business with you.

When you do this, you drive traffic to your page. You’ll be giving your posts a much wider coverage area. And people will find your business more easily.

Use Sponsored Posts 

Getting traffic on your Instagram is no joke. First, you need to register your presence. Then, people need to buy into your service. All of these take time. You also need to be consistent.t But with sponsored posts, your posts go three times faster to people you can’t imagine. However, this will cost you some money. It’s all about introducing your business and growing it.

Are you on Instagram already? If not, you need to create an account and use the tips discussed here. And even if you’re an existing user, look into these tips and watch as your business takes a leap.

Also read: Market Your Business Like A Boss On Instagram

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Nigerian Comedians Also Have Side Hustles: See This List of 10

Comedy is no longer what it used to be. Yes, it has become better. Before, we saw comedians as unserious. But now, they are well respected because of the obvious value they add. And because laughter is good for the mind, we all need them. So, we enjoy them one way or the other. Comedians in Nigeria know this fact, so they monetize it. Comedy for them is not just to amuse their audience. But it is also their source of income.

Many comedians in Nigeria don’t need an introduction. This is because they’re already popular. But there’s something you may not know. Most of them don’t rely on comedy alone as their hustle. They also know they need side hustles. And that’s why we bring to you a list of 10 comedians who have side hustles. This is in no specific order.

Comedians in Nigeria who have Side Hustles

  1. Ali Baba
  2. Julius Agwu
  3. Ayo Makun
  4. Gbenga Adeyinka
  5. I Go Dye
  6. Basket Mouth
  7. Bovi
  8. Okey Bakassi
  9. Gordons
  10. Akpororo

Ali Baba

Comedians in Nigeria

Atunyota Alleluya Akpobome is popularly known as Alibaba. He is a stand-up comedian and compere. Also, he is a radio host and actor. Also, he is the father of comedy in Nigeria. Ali Baba was born in Warri, Delta State,

Ali Baba is hardworking. He also works hard at improving himself. This comedian was once a bus conductor. He believes in the dignity of work. Also, he believes in smart work.

Apart from comedy, he is an entrepreneur. He has a chain of businesses. Among them is an eatery he co-owns with his wife. And they own a consulting firm too. Ali baba is also a motivational speaker. He is also known both in Nigeria and abroad.

Julius Agwu

Comedians in Nigeria

Julius Agwu is a popular Nigerian stand-up comedian, actor and compere. He is also a musician. His career started in Port Harcourt where he hails from. Julius runs his comedy show too. He is also not left out on the side hustle matter.

Comedians in Nigeria today have upgraded. This we can see in Julius Agwu. Did you think a comedian would write a book? But Julius Agwu did! He is the author of  “Jokes Apart”. He is also popular for being an MC at events.

Ayo Makun

Comedians in Nigeria

Ayodeji Richard Makun or AY, is a comedian, actor and writer. He is also a radio and TV presenter, producer and director. AY is the creator and host of AY live shows. He hails from Ondo State.

AY is even now very popular as an actor and movie producer. Have you watched “30 days in Atlanta” and “A trip to Jamaica?” Then, you’d know what we’re talking about. Also, he produced the very popular “Merry Men”.

Ayo Makun produces all his movies and TV programmes by himself. He does these through his movie production company. Meanwhile, he is also a Globacom ambassador.

Gbenga Adeyinka

Comedians in Nigeria

A multi-award-winning comedian, Gbenga Adeyinka the First is also a bundle of side hustles! He is a presenter, writer and master of ceremony. Also, he’s a comic actor and compere. Gbenga Adeyinka is a Grand Comedian of the Federal Republic of Nigeria (GCFR).

He worked in an engineering firm as a Corporate Affairs Manager. Later, he started hosting programmes for some TV Channels. Gbenga Adeyinka is also the owner of Laffmatzz Entertainment. It is a PR and event management firm.

I Go Dye

Comedians in Nigeria

While we know him as I Go Dye, his real name is Francis Agoda. He is also one of the top comedians in Nigeria. He is a Real Estate investor. I Go Dye is also the CEO of Revamp company. He’s involved in road construction.

It doesn’t end there. I Go Dye has a water bottling company called Franstel Bottled water. He is an ambassador to the United Nations Millenium Development Goals.

More Comedians in Nigeria and their Side Hustles

Basket Mouth

Comedians in Nigeria

His stage name is Basket Mouth but his real name is Bright Okpocha. He is a talented comedian. Basket Mouth is also an ambassador to Globacom Nigeria and Amstel Malta brand.

Bovi

Comedians in Nigeria

Bovi Ugboma is a wealthy comedian, actor and writer. He is also trending at the moment. Many brands seek to have him in their adverts. He organizes big shows and events. Bovi, from Delta State, also owns a YouTube channel. Also, he”s a Glo ambassador.

Okey Bakassi

Comedians in Nigeria

He is an OG in the comedy industry. This veteran started when comedy wasn’t paying off. Okey Bakassi is a comedian, actor and TV presenter. Many may not know he’s also into politics. He was one time Senior Special Assistant to the Imo State governor on entertainment. Okey Bakassi has organised a lot of big shows and events.

Gordons Is A Comedian in Nigeria

Comedians in Nigeria

Godwin Komone is popularly known as Gordons. He is a comedian in Nigeria and a musical artist. Also, he’s a TV host and MC. He is also from Delta State. Gordons has a humble beginning. But he worked hard to where he is now.

Akpororo

Comedians in Nigeria

His real name is Jephthah Bowoto. But we know him as Akpororo. He is a stand-up comedian. Also, he’s a vocalist and actor. He grew up in Warri but he’s from Ondo State. Akpororo was once an Airtel ambassador. He’s a nominee of many awards.

He has performed in many top shows. Meanwhile, he organizes his shows too. Akpororo performs in church events as well.

Also read: How To Make Money From Your Hustle As A Blogger

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Have A Look At The Seedstars World Competition for Startup Markets

Are you a startup in emerging markets? Then, you need to read this. According to Opportunity Desk, the 2020/2021 online world competition is here. And this is again from the stable of Seedstars. The Seedstars World Competition is the largest startup competition in emerging markets.

Seedstars Online World Competition

As it is their custom each year, Seedstars team looks for the most promising early-stage startups. But the search is between June and November. And this is from over  90 emerging markets. After this, the winner will receive intensive training on how to be investment-ready.

Meanwhile, the contest is in three phases. They will take part in local, regional, and also the global stage competitions. But, only one of them will be crowned as the Global Winner. Also, the winner will receive a prize of up to USD 500,000 in equity investment. Who will it be this year? It can be you!

Need help with your startup? read this.

Who can Benefit from Seedstars World Competition?

seedstars world competition

If your startup wants to learn from industry experts, then you’re in. And if you desire to network with the local ecosystem, here’s your chance. Also, do you want to achieve product/market fit? Or you want to enhance growth in your existing market? Apply now to the Local Stage of the Online Seedstars World Competition. You can also apply if:

  • You’re a technology startup, tech-enabled and/or early-stage companies;
  • You already have a Minimum Viable Product (MVP) and initial traction;
  • Your startup received less than USD 1,000,000 in funding;
  • You have operations or are incorporated in the country/city you are applying.

Benefits

All accepted startups will receive online Seedstars Academy and access to Seedstars Mentor Network. Also, they’ll have access to Local Networking & Visibility.

At the regional stage, one of the benefits is Investment Readiness Training. There’s also one on one Mentor & Investor Meetings. Also, they’ll enjoy Regional Networking & Visibility.

But at the Grand Finale, we have the grand prize of up to $500,000 in equity investment. It also includes a 2-day Growth Bootcamp and one on one Mentor & Investor meetings. Also, there’ll be Global Networking & Visibility access.

Modalities

  • Local Stage: June – August 2020: Fully online. Startups can apply from any part of their country. But it must be to the nearest competition in their ecosystem. However, one winner per country will compete at the Regional Stage.
  • Regional Stage: November – December 2020: Local Stage winners will compete on a regional level. However, it’ll be in a broadcast pitch competition on Seedstars Life. Then, finalists will be selected based on their startup strength and scalability. Afterwards, they will move on to the Grand Finale.
  • Grand Finale: April 2021: Winners of all five regional stages will come together for in-depth entrepreneurial training. Also, they have the chance to compete for the title of Global Winner. And the winner gets to win the prize of up to $500,000 in equity investment.

How To Apply

  • Apply to the nearest local competition in the ecosystem where your startup has operations.
  • Then the Seedstars team will evaluate all applications through a purpose-built algorithm. It is called the Investment Readiness Score. Then it will evaluate the viability of your startup.
  • All applicants will thereafter receive their score. Meanwhile, election results will be out by the end of August 2020.

To apply, click here. Entry closes on August 31, 2020.

Also read: Your Ultimate Cheat Sheet For Building A Lifestyle Business

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Your Ultimate Cheat Sheet For Building A Profitable Lifestyle Business

Starting a lifestyle business is not a walk in the park, but nothing valuable is. You will need passion, grit, patience, and a lot of knowledge. That’s where this article comes in handy. Notice we didn’t mention money? Well, lifestyle businesses are set up with more than money in mind, so the first things to consider will not be money. Want to own a lifestyle business or a digital lifestyle business? Then this article will show you how to start a lifestyle business.

Not everybody who starts a business or is self-employed is an entrepreneur. Some people are small business owners, some are entrepreneurs, and some are lifestyle business owners. David Karp, founder and CEO of Tumblr has this to say. “An entrepreneur is someone who has a vision for something and a want to create.” So, this makes it important to know how to start a lifestyle business. It will help you fulfil your dreams.

Introduction To Starting A Lifestyle Business

For this article, we will focus on lifestyle business owners. Who is a lifestyle business owner and what is a lifestyle business? Who makes these definitions anyway, and why don’t we just refer to everybody as entrepreneurs? Not only these, we’ll ultimately learn how to start a lifestyle business.

All of these and more are what this article will unravel. Have a look at the table of contents to see what the topics are. After reading this article, you will have the details on how to start a lifestyle business. And you will do it excitedly too.

Table of Contents

  1. What is a lifestyle business?
  2. Who is a lifestyle business owner?
  3. Features of a lifestyle business
  4. Examples and types of lifestyle businesses
  5. The difference between a startup and a lifestyle business
  6. Benefits of owning a lifestyle business
  7. The importance of work-life balance
  8. Startup Vs Lifestyle Business
  9. How to start a Lifestyle Business
  10. Conclusion

 

 

 

 

 

 

 

 

 

According to Entrepreneur.com, lifestyle businesses are the ultimate when it comes to work-life balance. This should excite you if attaining work/life balance interests you. And it gives you a bit of a clue on what a lifestyle business is. So then, what is a lifestyle business and how do you start a lifestyle business?

What Is A Lifestyle Business?

starting a lifestyle business

A lifestyle is simply your totality. It is what defines who you are, what you do and why you do them. Lifestyle can also be termed as habits that make up an individual. People can’t be separated from their habits easily. And that’s why passion is a key ingredient in lifestyle. Because it has become a large part of their being, they do it so well over and over again. And they derive joy doing it.

Before we decide on what lifestyle entrepreneurship is, let’s first determine what it isn’t. Lifestyle entrepreneurship isn’t sitting on a beach, lazing around doing nothing and making money. It isn’t a get rich quick route to take, to show off your achievements. Lastly, it isn’t a legally accepted way of defrauding people interested in you, your products or services.

Knowing how to start a lifestyle business is a first step in owning one. And this affords you the chance of building a lifestyle brand around the life that you love. It helps you create time for the moments in life that you want to experience and cherish. Your daughter’s recital, your son’s stage play or the opening of your wife’s new gallery. You can be at these events as a lifestyle entrepreneur.

Lifestyle Business Explained

Being a lifestyle business owner is great! The perks, freedom and fulfilment that comes with owning a business are appealing. As a lifestyle entrepreneur, you’re not just a business owner. You’re a business owner whose business revolves around your life, family and the things you love. And with the internet, you’re still able to reach a worldwide audience.

Simply put, it’s the act of creating a business(es) that allow you time to live your life in the best way you want to. They give you a steady source of residual income and allow you to work without putting too much of a demand on your physical presence. Usually, you build a business around something you are passionate about. Also, a lifestyle business takes advantage of the internet and creates a level playing field for the lifestyle business owner in terms of reach and sales.

Who Is A Lifestyle Business Owner?

what is a lifestyle business

As a lifestyle business owner, your focus is not on starting a business to scale up and make money. Making a profit is a focus, just not the primary focus like other entrepreneurs. You are focused on creating a business that lines up with your passion. And this will serve as a driving force in your chosen niche. These words from Steve Jobs, founder of Apple confirm this. “You have to be burning with an idea, or a problem, or a wrong you want to right. If you’re not passionate enough from the start, you’ll never stick it out.” This is one of the attributes that stand you out.

If for example, you have a passion for fashion, then you can visit fashion shows and post about them. The money you make from publicity and endorsement can sustain your lifestyle while allowing you to do the things you love. So, your business exists to sponsor your lifestyle and give you the freedom you need.

In plain terms, a lifestyle business owner is somebody whose business(es) centres around his/her life or passion; making it easy to manage and live life as he/she wants to.

There are similarities between a self-employed person and a lifestyle entrepreneur because they both own their company and time. But while the self-employed are concerned about scaling their business and increasing profit, this isn’t the case for you as a lifestyle business owner.

Key Features Of A Lifestyle Business

Since there are similarities among different kinds of businesses, then we need to spell out the features. What are the features a business should have before it can be called a lifestyle business? When one is aware of these features, it’ll bring a clear picture of what one desires to be or build. These include the following:

  • The freedom to pursue your passions

The most important feature is that the lifestyle business permits you to pursue your passion and interest. So you build the business around your passion and not the other way round. This is key because you aim to live out your passion to its fullest, and the business exists to give you the financial means of doing that and staying comfortable.

Also, there is so much positivity in having a passion. And a greater joy in pursuing it. It drives you and creates much excitement for you. And the sense of fulfilment that comes with it is enough reward. No wonder Oprah Winfrey advised thus: “Passion is energy. Feel the power that comes from focusing on what excites you.”

Typically, you can start the lifestyle business with little or no funding. In other words, there is enough chance and need to bootstrap at an early stage. Most times, you might just need your phone, internet connection and sometimes a website at that early stage. Some people replace the website with a Facebook page, which is free and brings down the cost at that stage.

  • You don’t answer to investors

This is another feature you must note in learning how to start a lifestyle business. You build your lifestyle company around you, around your passion, hence you have no plan of selling it off. There is no scaling into a corporation to get shareholders and the exit by selling your interest in the business. A quick note though, it is possible for a lifestyle business to have an add on that can be scaled and turned into a corporation.

An example will be Kylie Cosmetic by Kylie Jenner. The solution in such cases is to employ people to handle the business, using your brand power for marketing. And you continue to live and enjoy the lifestyle you have crafted for yourself.

  • It funds and compliments your lifestyle

Your business should be able to generate enough profit to fund your lifestyle. This is primarily why the business exists, to fund your passion and lifestyle and grant you the freedom you desire. When building a lifestyle brand, your why will be more important than your what.

Examples of Lifestyle Businesses

In learning how to start a lifestyle business, you must know the different ideas that exist. There are many lifestyle business ideas. You may fit into one or the other. And as a matter of fact, some can fit into two or more of them. Now that we are clear on who a lifestyle entrepreneur is, what he/she does and prominent features of a lifestyle business, let’s look at some examples of a lifestyle business.

  • Influencer
  • Professional Writer
  • Consultant
  • Online Store
  • Owning a hotel/motel
  • Blogger

Influencer

This business became popular due to the rise and penetration of the internet. As an influencer, you can build trust and a following online through social media. Trust is a key factor in being an influencer. Once that is established, you can build a huge follower base. This trait makes you sought after by brands who would like you to “influence” the choices of your followers in their favour.

The cool part about being an influencer is that you can stay within your chosen field. So, if you are into beauty or fashion, you can influence for beauty products or new fashion gear by various or specific brands. Several influencers have gone on to open their fashion or beauty brands, after seeing the effects of their influencing.

Professional Writer

How to start a lifestyle business

African woman writing in notebook. Focus on hands. Credit: Google

Writing for some people is as easy as ABC. They write with ease. It is part of them. And they do it with so much ease that when they are not writing, they are doodling. And there’s much creativity in their writings that can’t but make you marvel. These people will easily make a living off their passion when they learn how to start a lifestyle business.

You can earn money from your passion for writing while you continue to enjoy your passion. You can author fiction or non-fiction books, children books, books on your favourite birds or dogs or any of your favourite topic. As long as there is a niche for it and it is a topic that is already part of your lifestyle. These days, writers are in high demand. You could ghostwrite too. It’s a whole new world of opportunities opened up to you.

You can decide to own a blog and post about your experience of various topics for people to read and learn. While you make an income through advertising, affiliate marketing and selling of online course. Let’s say you love to travel, you can create a blog post on all the interesting places and cultures you have experienced for people to read.

You can also seek out endorsement opportunities from various travel companies, both local to your destinations and international. Lastly, you can take it a step further by being a vlogger, which is doing the same as a blogger, but with videos.

what is a lifestyle busines

More Lifestyle Business Examples

Consulting

How to start a lifestyle business

If you have expertise and knowledge on a specific topic, you can decide to be a personal coach or consultant to various people and companies. People who are seen as an authority on a subject matter can be called consultants. That is, you have a superior knowledge of a topic than others. And this knowledge is needed by individuals or a group of people.

This can be made possible by leveraging on the opportunities that the internet presents. So you can have online meetings, you can create an online course concerning your area of expertise and sell to people. Your area of expertise can be as diverse as financial (accounting or tax matters), personal development, parenting (of special needs children) or SMEs.

Online Stores

Buying and selling is one lifestyle business that will always thrive. And online trading is an extension of it made possible by the advent of the internet. This is very popular among most lifestyle owners within the fashion or beauty sphere. Even if they don’t have their range of products, they end up dropshipping on other equally good products they create influence online for.

This gives them the benefits of making income and avoiding the hassles of not stocking the products. If you’re interested in this lifestyle business, read about how to set up an online store with little or no money.

Owning A Hotel/Motel

Owning a food and breakfast hotel/motel is a great way to earn an income. If you love the hospitality business, that’s even better. It gives you the time and chance to live a life you love and even save on rent!

No matter the situation, people must eat. Also, as people hustle around, they need places to stay as they travel for one reason or the other. And it might interest you to know that some hoteliers who are great cooks started off being the chefs. Building a lifestyle brand becomes easy for such because they loved what they’re doing long before now.

Benefits of Starting A Lifestyle Business

According to Forbes, lifestyle business owners typically value time over money. And they seek an opportunity to achieve the work-life balance they desire on their own terms.

The benefits a lifestyle business has over others is what makes it more appealing to new entrepreneurs and upcoming business owners. Of course, you have to put in the work and make the business flourish. But in the end, these benefits make the work worth it. By the time you finish reading, you’ll agree further that you need to learn how to start a lifestyle business. The benefits include the following:

  • Live your dream life

The main benefit is the fact that you do not have to radically change your lifestyle, which is the purpose of starting a lifestyle business in the first place. If you have a passion for fashion, music or whatever, you can continue with it while building a business around it. You don’t have to sacrifice your lifestyle for your success, or your success for your lifestyle.

  • Freedom

How to start a lifestyle business

Freedom of time, as you can work when you choose. No need to call in sick or take an “official” leave if you need to attend to something else. So, wake up in the early hours and sneak in a few hours of work, do so late at night or in the afternoon. You decide your work hour and you make it fit around your life, helping keep your life moving smoothly.

You also have the freedom to decide from where you work from as a lifestyle entrepreneur. From home or a friend’s place, at your vacation, at a party, the possibilities are endless. You are building YOUR business and can always put in work regardless of where you are, as long as it fits into your schedule.

  • Sole business owner

You are in charge of the business, as such you can take decisions easily and faster. This improves the rate of your business reaction to situations. The red tapes attached to decision making at big businesses are non-existent in your case.

Since you own the business, you are not obligated to give a financial report to an investor or group of investors. You invested your money or bootstrapped to get the business to where it is. Hence, the pressure of managing and reporting to investors is removed.

  • Financial freedom

Closely connected to the point above is financial freedom. You run a business that provides enough funds to sustain the lifestyle that you choose to live. This financial freedom allows you to pursue your passion and live your life freely and happily.

On the flip side, the disadvantages of starting a lifestyle business are:

  • Limited funds, as you have to personally or through family and friends, sponsor the business. This makes your decision making streamlined as you have to choose the important aspects to invest in.
  • Since the business is all about maintaining a lifestyle you desire primarily, huge profit might not be gained. Your focus is not majorly on profit-making and you also get to reinvest profits into the business.
  • Most times, you have to handle different aspects of the business. This is a result of the difficulty of hiring talents. Due to your limited funds, you might not be able to afford the level of expertise you require. Thus, you might have to learn to do different aspects of your business.

The Importance of Work-life Balance

Your lifestyle is way important to you, that’s the reason you want to be a lifestyle entrepreneur. You want to have a balanced dose of being a business owner, but also not missing out on important family moments. Work-life balance helps you maintain a healthy level between your work, personal and family life. This helps to give you a sense of direction and purpose, It also influences the structure of your business and your general well being.

A lifestyle business is the ultimate in work-life balance, as you are engaged in a business that allows you family and personal time. The business also makes such a lifestyle possible.

Benefits Of Work-life Balance

  • A healthy and balanced life: Being overworked can affect various aspects of your life; your family, personal and work will be affected. A balanced work-life relationship will give you enough time to freshen your energy and thus perspective to life. Your business decisions benefit from your refreshed mind as do your health and family life. In the end, you become healthier, mentally and physically, as you can curb stress before it becomes a problem.
  • A productive mind: With the rest, you get from a work-life balanced relationship, you can better plan and execute as it concerns your business. Your mind is refreshed and sharpened and your attention to details is heightened. You can better analyze data, assess the problem and come up with solutions.

Tips For Improving Work-Life Balance

work life balance

  • Get enough Sleep: As a business owner, you will work tirelessly to get your business off the ground. But as a lifestyle business owner, you should create time to have enough rest so as not to burn out.
  • Exercise as often as possible: Exercise is good for getting your energy levels up. It helps build stamina and a balanced lifestyle, to make you productive and healthy. It doesn’t have to be strenuous, just light cardio exercises to keep the blood circulating and organs working.
  • Healthy diet: Cut down on the junk and high-calorie foods. This reduction will not only replenish your body and skin but help eliminate avoidable illness.
  • Take breaks from work: Even though your work is based on your lifestyle, you do need to take a break once in a while. This keeps you refreshed and refocused your perspective and energy.

More Tips To Improve Work-Life Balance

  • Spend time with friends and family: When you spend quality time with the ones you love, it will help give you perspective. So go on and create, experience and capture those moments to inspire you.
  • Go on holidays: You can sometimes get the needed boost from a completely different environment or experience. Explore the world, explore cuisines, discover new places of historic significance.
  • Start healthy hobbies: You might want to start biking, to explore and get inspired. Or you might want to learn how to paint or any other habits that you feel will relax and inspire you. Read what science says about showering to improve your creativity.

how to set up a lifestyle business

Owning A Startup Vs Starting A Lifestyle Business

How is a startup different from a lifestyle business? They may seem the same and even have some similarities, but they’re not the same. Here is the major difference between lifestyle businesses and startups.

A startup’s job is to grow big enough to provide a return to investors. But a lifestyle business’s job is to provide a great quality of life to its owners.

  • A startup is established to make it grow at a fast pace and earn a lot of profit over that short period. But lifestyle businesses, on the other hand, do not go out seeking to attract additional funding or venture backing.
  • In a lifestyle business, the owner is responsible to no one but himself. A startup has the responsibility of making it big and earning money to be able to return the investment of the financiers and investors, as well as line the pockets of the owners. In the process, the owners and the employees of the business will have to do all they can, even putting their personal lives on hold, just to fulfil that responsibility.

How To Start A Lifestyle Business

digital business owner

At this point, you may have decided to be a lifestyle business owner. You now know the pros, cons, features and benefits of owning one. The question still on your mind is “how do I start one”? There is no one size fits all. But the following will help you learn how to start a lifestyle business.

  • Start with the end in mind

 What exactly are you hoping your lifestyle business will solve for you? What do you want to achieve with it? Do you want freedom with your time? Are you looking for financial flexibility, so you can concentrate on your passion and creativity? Are those precious family moments important to you and you would rather not miss them?

Define your goals and have the result you seek in mind. This makes it easier in choosing your type of lifestyle business and the structure of the business. Now determine how much, financially, you would need to be able to live such a life in comfort.

  • What are you passionate and interested in?

Your lifestyle business should be built around your lifestyle and passion for one simple reason, consistency. It is easier to constantly and continuously engage in an activity that you are passionate about, the diligence and discipline come naturally. you need to decide, what are my passions and interests? Is it travel, fashion, an animal lover, sports, training, the environment? List out your interests and passions in descending order, with the most relevant first.

  • Find a profitable niche

Decide the problems that your passion and interest can solve, look through and determine the profitable one. The idea is for your lifestyle business to be able to sustain your lifestyle. It can’t do so if it is not profitable and you would be unable to live the life you desire. Make sure the projected profit from your business can meet up to your financial goals in step one above. Here’s how to carve a niche for yourself in business.

More Ways To Start A Lifestyle Business

  • Decide on a lifestyle business plan and structure

The structure should be one that allows you the freedom to engage in the passion and interest you have penned down. Let’s say you are passionate about fashion and have a great fashion sense, but have no capital to open an online store. You might want to consider the setup to be a personal shopper and shop for those who are too busy to or lack the dress sense. How do you take orders?

Do you market via social media and WhatsApp, do you set up your website, how do you get people to your website? Would your satisfied clients recommend you to others? Word of mouth advertisement is still a potent form of advertising and recommendation is key. Decide your structure and setup and put it in place so that your business can run seamlessly.

  • Observe and adjust

Once you set up the structure and your business is up and running, you should observe what works and what doesn’t and adjust where necessary. At this stage, you are testing your business structure and putting the right model in place, so it can be automated. This is the stage where you get feedback from the clients you have gotten on the order, delivery and payment structure.

Every aspect of your business should be tested to see how they function. You want your business to be optimized for traffic and not crash or give off a bad user experience. This will chase away potential clients and even established ones, so be diligent in eliminating obstacles to the ease of doing business with you.

  • Create an experience

As humans, as much as we are rational, we are emotional creatures. Your job as a lifestyle business owner is simplified if you can connect with your client on an emotional level. Give them an experience they can never forget. Create values and a culture of customer service that puts them at ease and sees your business as “their brand”. People will do things and go the extra miles for a business they feel they have a stake in. This also helps you in charging what you are worth and not being looked at as expensive or overpriced. Create an experience for your client, create magic!

  • Scale-up – Once you have a functional system in place, you can scale the business to the level that you need it to be to take care of all your goals in step one.

Conclusion

A lifestyle entrepreneur is different from an entrepreneur, as the focus of a lifestyle entrepreneur is more on the freedom to live a life of his/her choice.  The details on how to start a lifestyle business and owning it afford the owner great freedom. Talk of the time, location to work, finances and much more.

Also read: Set Up Your New Lifestyle Business In 10 Simple Steps

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