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Raphani is an advocate for lifestyle businesses. With a background in entertainment, marketing and real estate, he understands that balance is key in work and life. He is into artiste management, talent management, event and facility management; yes, the hustle is real! In his secret life, he is a wordsmith with interest in SEM, in all its glory and complications. He wears the “S” on his chest and listens for any cry for help from his friends or family as it concerns their SEM issues. He usually does this in his comfy jeans, with a mug of cocoa or his toddler son trying to get him to play ball with him. Being a lifestyle business entrepreneur himself, he tries to create order out of many chaos he finds himself. He documents as much of the ideas, mentors and materials that have helped him out of a jam for others to also find “the way”. He is passionate about making Africa work and changing the mindset of her young. He loves to network and travel and has interests in music and movies. This has led him to co-produced some Nollywood movies and music videos (I told you the hustle is real!).
Sunday, 04 October 2020 by Raphani Godwin
A beginners guide to content marketing shares strategies and tools needed to use content marketing to achieve business growth and awareness.
Tuesday, 14 July 2020 by Raphani Godwin
What is a lifestyle business? This article is a comprehensive guide with all the information you need to build your lifestyle startup.
Wednesday, 01 July 2020 by Raphani Godwin
Any lifestyle business worth its salt wants to get the attention of potential clients. One of the ways to do this is through bold and stunning logos. Your logo has to stand out, catch and retain the attention of anyone who sees it. The idea is for the logo to be iconic. To achieve this,
This is your ultimate guide for getting funding for a business. After validating your business idea, you will need money to set it up. Learn more.
Friday, 19 June 2020 by Raphani Godwin
If you think doctors are too busy to own a side business, you are wrong. Some Nigerian doctors are social media influencers too, and thriving at it.
Tuesday, 09 June 2020 by Raphani Godwin
Working from home shouldn't mean you're curled up in bed with your laptop, clad in peejays. Not if you plan to actually get any work done at least.